The LeadsRx Attribution Blog

Cross Channel Attribution Defined

Cross Channel Attribution Defined

Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of your marketing campaigns and customer touchpoints, regardless of their channel. That being said, it is important to note that "full funnel" and "cross channel" are actually two different things. Full-Funnel: tracking all touchpoints, from the first interaction to the final conversion. This could be...

Impartial Attribution: Why It Is So Important

Impartial Attribution: Why It Is So Important

Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying to understand how well your  marketing campaigns are performing with regards to return on investment. Without attribution, we are in the dark chasing traffic, clicks and conversion rates. Attribution shines a light on our strategies and decisions and helps us to better delegate our time and...

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