The Benefits of LeadsRx Journey™
Create your own private walled garden to protect consumers demanding greater control over their private data.
It’s more important than ever to take every possible measure to protect and defend individuals’ rights. That’s why LeadsRx has never sold, bartered, or exchanged data in any manner. And we never will.
Using our Universal Pixel™, you have the ability to capture consumer data using first-party, server-based control, without relying on third-party cookies. Our purpose-built identity graph safely stores information you share in your own virtual “walled garden.” Data won’t be shared across domains.
Customer journey analytics (CJA) gives you deep insight into individual consumer behavior while finding commonalities across consumers. The end result is a keen ability to orchestrate better journeys that meet customer expectations while efficiently and effectively driving conversions.
- Use the Pixel to capture 100% of in-bound traffic to your website. Watch this quick video that explains how the LeadsRx Universal Pixel™ works.
- Anonymize IP addresses at the point they are captured
- Capture information about geo-location, browser and app data, as well as basic device specifications
- Store first-party data within an identity graph for use within your own domain
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