Resource Archive - LeadsRx Attribution

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Why Last-Click Attribution is Failing Marketers in 2024

How to Align Your Attribution Strategy with Privacy Regulations in 2024

The Evolution of Multi-Touch Attribution: Top Tips for 2024

Navigating the Cookie-less Future with Multi-Touch Attribution

The Future of Marketing Attribution: Trends and Predictions for 2025

Leveraging AI for Enhanced Attribution Accuracy

Breaking Down Attribution Models: Which One is Right for You?

Data-Driven Decisions: Using Attribution to Guide Marketing Strategies

Optimizing Your Marketing Mix: The Role of Radio Ads

The Evolution of Radio Advertising in the Digital Age

Understanding and Utilizing Radio Ads for Audience Growth

How to Leverage Radio Advertising for Maximum Engagement

Navigating the Complexity of Multi-Touch Attribution in Marketing

Multi-Touch Attribution: Maximizing Marketing Impact Across Channels

The Power of Radio Ads in Today’s Digital Era

blog By LeadsRx

Jon Morris on Building and Selling RISE Interactive: Insights from a Digital Agency Giant

#72 Jon Morris on Growing a Top Digital Marketing Agency from Scratch

Revolutionizing Radio Advertising: Advanced Attribution Techniques

#71 Unlocking the Power of Storytelling in Branding with Deevo Tindal

#70 Unlocking the Power of Press Releases with Mickie Kennedy

#69 Maximizing Digital Marketing Success: Insights from Fizzi Media’s Jason Fisico

Integrated Guide to Measuring Broadcast Attribution in Marketing

#68 Rachel Hernandez breaks down how to leverage content and SEO within an AI driven digital world

The Top 15 Episodes of the LeadsRx Attribution Marketing Podcast

How LeadsRx Revolutionized AM/FM Radio Attribution: Insights from 17 Groundbreaking Campaign Studies

Blending AI and Multi-Touch Attribution: The Future of Performance Marketing in 2024

Mastering Attribution with Advanced Strategies and Tools in 2024

Maximizing Marketing Impact with Advanced Broadcast Attribution

Multi-Touch Attribution: Bridging the Gap in Numerical Data Measurement Left by AI and LLMs

RAB Report: The Future is Bright for Audio Attribution

AM/FM Radio Powers Tax Preparation Brand Effectiveness, According To LeadsRx Studies and Others

Strategies for Maximizing ROAS in the Broadcast Landscape

Mastering Broadcast Attribution for Optimized Marketing Performance

Adaptive Broadcast Attribution and Evolving Consumer Behaviors

blog By LeadsRx

Best Practices for Combining Broadcast and Digital Attribution Models

blog By LeadsRx

Tools and Technologies Driving Effective Broadcast Attribution

blog By LeadsRx

Embracing Probabilistic Attribution: Uncovering the Power of Data-Driven Insights Provided by LeadsRx

Evaluating Broadcast Marketing Success Through Attribution

blog By LeadsRx

Unlocking Marketing Success: The Power of Broadcast Attribution

blog By LeadsRx

How to Improve on Broadcast Attribution To Drive Success

#67 Michael Kaminsky from Recast Talks Through How To Leverage MMM For D2C Brand Growth

blog By LeadsRx

Understanding Broadcast Analytics for Advertisers

blog By LeadsRx

Transform Marketing with Broadcast Attribution

The Hidden Truth of Broadcast Attribution and How it Shapes Marketing Trends

Jon MacDonald Explains How to Improve Conversions And Why GA4 Will Not Be Enough

blog By LeadsRx

17 Ways Attribution Will Change for Broadcasters

blog By LeadsRx

10 Things Google Analytics 4 Can’t Do for You

#65 Brian Kotlyar From Hightouch Explains Why Your Martech Stack is Not the Answer to Your Growth Problem

The Importance of Attribution & Optimizing Advertising Campaigns in 2023

Broadcast Attribution: Still Important, But Facing Challenges

#64 Sergey and Andrey of Epom discuss the future of ad tech and emerging trends within the advertising landscape

GA4 Limitations with Multi-Touch Attribution

blog By LeadsRx

Marketing Attribution in the Age of Data Privacy

blog By LeadsRx

Choosing the Right Attribution Model for Your Business: A Comprehensive Guide

blog By LeadsRx

Marketing Attribution That Google Analytics 4 Can’t Track

blog By LeadsRx

Effectively Measure Offline Marketing Channels With Multi-Touch Attribution

Multi-touch Attribution Provides Solid Proof of Broadcast Advertising Effectiveness

Attribution Modeling For OTT, Streaming, And Podcast Advertising

#63 How To Track Accurate Attribution With A Complicated Marketing Mix

How To Track Accurate Attribution With A Complicated Marketing Mix

Robust Marketing Begins With Robust Attribution

Multi-Channel Attribution Delivers Marketing Efficiency, Effectiveness

Use Multi-Touch Attribution to Get Granular and Understand How Marketing is Impacting Business

#62 Dennis Kelly Automates Direct Mail Marketing Through Postalytics

Super Bowl Advertising: Is the Juice Worth the $7 Million Squeeze?

GA4 Limitations for Marketers: Understanding What GA4 Can’t Do

How to Build a Marketing Decision Engine That Out-Maneuvers Your Competitors

Attribution Guide to 2023

#61 Guide to Attribution in 2023 Explained

Marketing Attribution in the Social Media Age

First Party Data: What it is and Why it’s Important

Attribution Success in 2023 Explained

Probabilistic vs. Deterministic Attribution: What’s the Difference?

What is “cookieless” attribution?

TV and Radio Attribution: Vital Channels When Measuring Marketing Effectiveness

4 Trends for Marketing Technology in 2023

#60 Kazuki Ohta of Treasure Data on Customer Data Platforms

Better Data Equals Better Marketing

Cookie Deprecation: The Future of Attribution

Marketing Budget Allocation: What’s the Right Amount?

Reviewing Our Trend Predictions for 2022

Attribution Works for All Media Channels – Broadcast TV and Radio, Digital and Streaming, and Emerging Media

Cookies, Cookie Deprecation and Consumer Privacy Regulation Explained

Google Analytics 4: Pushing Universal Analytics Into Retirement in 2023

LeadsRx Fundamentals: The Basics

#59 Bryan Barletta of Sounds Profitable on Effective Podcast Marketing

#58 Amanda Dixon of We Are Barney Discusses What Makes a Great Marketing Agency

#57 Cookie Deprecation, Privacy Regulation and its Effect on Marketing Explained.

#57 Cookie Deprecation, Privacy Regulation and its Effect on Marketing Explained.

Data Driven Marketing Improves Multi-Touch Attribution Performance

blog By Cam Sivesind

Taming the Ecommerce Economic Rollercoaster with Marketing Attribution

#56 Pete Housley of Unbounce on Marketing in a Downturn Economy

blog By Cam Sivesind

The Right Tools Can Help When Marketing in a Recession

#55 Facebook Ads Are Dead? Why You Might Be Struggling and How to Improve

Are Facebook Ads Dead?

#54 Ecommerce Attribution and How it Can Improve Your Sales

Ecommerce Attribution Explained

LeadsRx Portland Team Helps Prep for Kitten Palooza

blog By Cam Sivesind

The LeadsRx API: Increasing Efficiency and Reducing Complexity

How to do Marketing Attribution Correctly

#53 Lewis Rothkopf on Measuring What Marketing is Working and Why

blog By Cam Sivesind

The Top 10 Episodes of the LeadsRx Attribution Marketing Podcast

How to Improve Your Conversion Rate

blog By Cam Sivesind

36 Marketing Attribution Companies: Your Guide to the Smorgasbord of Players

How to Measure Podcast Performance

#52 Leif Welch on OTT Advertising and Attribution

Overview of LeadsRx Marketing Attribution

The LeadsRx Universal Pixel™ Explained

blog By Cam Sivesind

Using Data to Increase Marketing Performance for a Bustling Furniture Business

Advertising on OTT, CTV and Linear TV Explained

#51 Justin Bowen of The Great American Home Store Goes Omni-Channel and Full-Funnel with Attribution

Attribution Starter Kit

blog By Cam Sivesind

Oribi Alternative: LeadsRx has your Marketing Analytics needs covered

#50 Calvin Lathan From Hybrid Media Services on Measuring Radio and Podcast Advertising for Performance

blog By Cam Sivesind

Giving back: LeadsRx Portland Team Volunteers at Food Pantry

The State of the Audio Industry and Attribution with Pierre Bouvard of Cumulus Media | Westwood One

blog By Cam Sivesind

Marketing Analytics: Getting a Charge out of Helping Advertisers Excel

What are the Benefits of Marketing Attribution?

What is Marketing Attribution?

#49 Pierre Bouvard from Cumulus and Westwood One Covers Audio Advertising Performance

blog By Cam Sivesind

52 Marketing Terms Every Marketer Should Know

Your Blueprint for Marketing Attribution is here!

5 Secrets of Automotive Advertising Report

Your Guide to Impartial Multi-touch Attribution

Your Guide on Getting Started with Attribution

2020 Direct to Consumer Marketing Attribution Report

What’s Working In Modern Analytics?

#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

What is Marketing Attribution, What are the Benefits, and How to get started?

What is Marketing Attribution, What are the Benefits, and How to get Started?

#47 What is Marketing Attribution and What Are the Benefits?

blog By Jacob Gaehring

What is Marketing Attribution, What are the Benefits, and How to Get Started

blog By Cam Sivesind

Podcast Attribution: A Must-Have as the Industry Continues to Grow

blog By Cam Sivesind

Small Businesses Should Care – A LOT – About Marketing Analytics

#46 Matthew Chevallard on Fashion, Entrepreneurship and Branding

#45 Jim Maresh On Building a Wine Brand With a Great Product and Publicity

blog By Cam Sivesind

LeadsRx Enthusiastically Joins the Unbounce Team

blog By Cam Sivesind

4 Performance Marketing Trends for 2022

#44 Hide My Email, Mail Privacy Protection, iCloud Private Relay: iOS 15 Breakdown

#43 Tracking Mobile App Advertising and In-App Events

#42 Navigating The New Data Policies For Data Privacy

What’s Working in Modern Analytics

blog By Cam Sivesind

Our 2021 Marketing Trends Predictions – How’d We Do?

blog By Cam Sivesind

First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?

How to Accurately Measure National TV Advertising with Attribution and Analytics

#41 How iOS 15 Impacts E-mail Marketing

Navigating The New Data Policies For Data Privacy

#40 Dr. Miami’s Rosy Zion Explains HIPAA Compliance and the Customer Journey

How iOS 15 Impacts Email Marketing

#39 The Importance of Personalization in Performance Marketing with Selle Evans

#38 CEO Stu Crum Explains How the Customer Experience Impacts Marketing

blog By Cam Sivesind

Community Impact Program Giving-Back Event: Baskets for Doernbecher Children’s Hospital

#37 Masc Medical Talks Healthcare Recruiting And Marketing Attribution

blog By Cam Sivesind

Eclipsing the 3 Key Marketing Analytics Concerns

#36 Debbie Horwitz from Kreative Kontent Talks Authenticity in Marketing

Probabilistic vs. Deterministic Attribution

Cross-Channel, Multi-Channel and Omni-Channel Marketing Explained

#35 Deepa Garg Talks Performance Marketing And Finding Your Purpose

blog By Cam Sivesind

5 Ways for Marketers to Overcome the Analytics Hurdle

blog By Jeff Fishburn

RMS Austria wählt LeadsRx Attribution Software mit nachweisbarem Erfolg für Werbetreibende

#34 Paul Deraval Talks Marketing Reports and the Importance of Knowing Your Customers’ Data

blog By Cam Sivesind

Modern Marketing Analytics – What’s Working?

#33 Cristina Mas On Building Her Own Agency And Utilizing Influencer Marketing For Your Brand

9 Performance Marketing Trends Defining Advertising Success in 2021

blog By Cam Sivesind

LeadsRx Earns Inc. Magazine Best Workplaces for 2021 Designation

Transitioning to a First-Party Data Ecosystem for Your Marketing

Helping Marketers Understand ID Graphing and Third-party Cookie Deprecation

blog By Cam Sivesind

Infographic: 26 IDentity Graph Solution vendors

blog By Cam Sivesind

The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis

#32 Bryan Lozano on Transitioning to First-Party Data

blog By Cam Sivesind

Marketing Mix vs. Attribution Modeling: What’s the Difference?

#31 Noz Urbina On Content Marketing and Building Trusted Relationships with Customers

blog By Cam Sivesind

Announcing the LeadsRx Community Impact Program

#30 Frans Riemersma of MarTechTribe discusses software selection secrets at the enterprise level

#29 Talking Podcast Advertising with Triton Digital’s Daryl Battaglia

blog By Cam Sivesind

How To Improve Your CRM Campaign Tracking

#28 Kyle Hjelmeseth on Influencer Attribution and Marketing

You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase

#27 B2B Content Marketing and Content Attribution with Margie Agin

blog By Cam Sivesind

What Is Linear Attribution And How Does It Help Businesses?

#26 The C.L.O.S.E.R. Outbound Sales Method from Tyler Kemp and LeadRoll.co

blog By Dave Canelis

Caring for the customer – What I Like About What We Do

blog By Cam Sivesind

Conversion Tracking: Full Guide For Your Business

blog By Cam Sivesind

Types of Attribution Models and How to Use Them

#25 B2B Marketing Secrets with Ruth Stevens

blog By Cam Sivesind

FOUR Non-Profit ORGANIZATIONS DOING IMPORTANT WORK

blog By Cam Sivesind

These 9 Performance Marketing Trends Will Define Advertising Success in 2021

#24 The Future of Content Writing, with automation help, with Jeff Coyle of MarketMuse

blog By Cam Sivesind

2020 Marketing Trends Review – Who Could Have Predicted?

#23 9 Clouds: Helping Auto Dealers Avoid Common Automotive Marketing Mistakes and Optimize Ad Spend | Podcast

blog By Cam Sivesind

Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance

blog By Cam Sivesind

Incrementality: The Promise vs. the Reality

blog By Cam Sivesind

Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge

#22 The Evolution of Attribution for Radio with Radio Active Media

#21 Bill King from Frase.io Talks Content Optimization, SEO, and Attribution

blog By Cam Sivesind

13 Podcast Attribution Companies for Tracking Advertising Performance

blog By Cam Sivesind

Multi-Touch Attribution – Everything You Need to Know

blog By Cam Sivesind

Best Practices for UTM Parameters

#20 Attribution for SaaS Products + How to Win on Pinterest – David Christopher of Tailwind

blog By Cam Sivesind

Customer Journey Mapping and Why It’s Vital for Modern Marketing Initiatives

blog By Cam Sivesind

Full-Funnel Insights and Visibility with a Click

#19 Advertising Intelligence and Multi-Touch Attribution – Ryan Hansen, Founder of LumenAd

blog By Cam Sivesind

Measuring ROI and ROAS—Which is better?

blog By Cam Sivesind

Radio Attribution Has Evolved!

#18 The Truth About Podcast Attribution | Bryan Barletta of Sounds Profitable

blog By Cam Sivesind

The Complete Guide to Account-Based Marketing (ABM)

blog By Cam Sivesind

The Top 8 Marketing Channel Conversion Times – It Depends on the Offer

#17 Nick Heitz from Twitch Explains Ad Performance at the Enterprise Level

#16 Legal Marketing Attribution and Getting More Cases – Spencer Aronfeld

blog By Lucas Sommer

[Webinar] Optimize Your Ads for COVID, The Election and Holidays | LeadsRx and REQ

#15 Organic Content Marketing and Customer Experience | Preston Clark LawInsider.com

#14 Customer Experience, Multi-Touch Campaigns and SalesForce with Alex Yackery of Venture Solar

#13 Performance Marketing – Doing It Right for Social Media Campaigns

#12 Agency Attribution: How Starke Marketing Used Attribution to Become Truly Full-Service and Omni-Channel

blog By Cam Sivesind

Marketing Technology Must Be Part of Your DNA

#11 The Marketing Technology Landscape with Scott Brinker

#10 The Truth About Broadcast and Digital Ad Performance

blog By Cam Sivesind

[Webinar] Broadcast and Digital Advertising: The Truth About Performance

blog By Cam Sivesind

OTT Attribution: Consumer Insights are Hard to Beat

#9 Partner at Automotive-Only Ad Agency Talks About the Value of Broadcast Advertising

#8 How to Succeed at Performance Marketing in the EU

blog By Cam Sivesind

Multi-Touch Attribution Helps Partners Measure the Effect of Radio Advertising

#7 Tackling Conversion-Focused Marketing in North America

#6 How to Crush Amazon Advertising, from Sellerlabs’ Jeff Cohen

blog By Cam Sivesind

Radio Attribution Shows Ads Provide ‘Lift’ to Google and Facebook

#5 Westwood One Chief Insights Officer: Why Broadcast is Vital for D2C Brands

blog By Cam Sivesind

Direct-to-Consumer, Attribution, and Awareness… oh my.

#4 Peter Shankman Says ‘Listen to Your Customers’

blog By Cam Sivesind

Podcast Attribution: Now Available from LeadsRx

blog By Artur Meyster

How Attribution Is Used In Recruiting

blog By Cam Sivesind

ITP Compliance – Stay Ahead of the Cookie Conundrum Curve

#3 LeadsRx CEO AJ Brown Talks Customer-Centric Marketing

blog By Cam Sivesind

Attribution for Facebook Impressions is Now Available

#2 How to Get Actionable Data from Your Marketing Campaigns

blog By Lucas Sommer

Why Your Marketing Plan Needs Attribution

Attribution Marketing Podcast – Debut Episode #1: Learn What This New Podcast is All About

blog By Cam Sivesind

Direct-to-Consumer Success Stories: Disrupt or Be Disrupted

By Lucas Sommer

RadioCares Infographic

blog By Lucas Sommer

How Will Marketing Attribution Make Your B2B Lead Generation more Successful?

Marketing in the Era of Coronavirus

blog By Lucas Sommer

Impression Tracking: Display Ad Attribution with LeadsRx

blog By Lucas Sommer

Cross-Channel Attribution Defined

blog By Lucas Sommer

Impartial Attribution: Why It Is So Important

blog By Lucas Sommer

iHeartMedia and LeadsRx – Automotive Radio Advertising Study

blog By Lucas Sommer

LeadsRx Tech Talk Webinar – Better Relationships Through Marketing

blog By Lucas Sommer

Radio Advertising Attribution: Why More Digital Companies Should Use the Channel

blog By Lucas Sommer

4 Surprising Reasons Customers Care About Marketing Attribution

LeadsRX and Cox Media Group Unveil Partnership for Best-in-Class Attribution

blog By Lucas Sommer

Algorithmic Attribution in B2B Sales Cycles

blog By Lucas Sommer

Tired of Formatting Spot Logs? Import Your Multi-Format Logs Effortlessly

blog By Lucas Sommer

AppsFlyer and LeadsRx Integration: Mobile Attribution Using In-App Events

Attribution Platforms: 8 Critical Features Every Marketer Needs

Best Practices for Creating Effective Radio Adverts

5 Attribution Trends to Watch in 2019

D2C Attribution: It’s Guaranteed to Change the Way Vendors Go to Market

Why More Vendors are Going D2C by Introducing Their Own eCommerce Offerings

How Tracking and Attribution Fuels Effective Customer Journey Analysis

Why Connecting Online and Offline Channels Through Attribution is So Important

Attribution is More Important than Ever in Today’s Non-Linear Customer Journey

Cross-Device Tracking in Light of the GDPR? It’s Possible.

Understanding How All of the Pieces Create a Complete Multi-Channel Marketing Puzzle

blog By Jeff Keenan

Using Marketing Attribution To Boost B2B Sales

Attribution for agencies – become strategic without the suit and tie

blog By Jeff Keenan

Attribution and enterprise customer acquisition: the dream is reality

blog By Jeff Keenan

B2B Marketers: Don’t Forget Attribution for Salesforce

blog By Jeff Keenan

Radio Attribution – Time to Turn Up The Volume (Part 2 of 2)

blog By Jeff Keenan

Last touch attribution – close the deal now!

blog By Jeff Keenan

Is marketing attribution strategic?

blog By Jeff Keenan

Online and offline attribution: friends at last

blog By Jeff Keenan

Where Marketing Attribution is Going in 2019 and Beyond

blog By Jeff Keenan

Why Google Analytics will fail to help optimize your website

blog By Jeff Keenan

Does direct-response advertising work? Find out with Closer-Touch attribution

blog By Jeff Keenan

First Touch Attribution – Find New Customers

blog By Jeff Keenan

When to Use Single Touch Versus Multi-Touch Attribution Models

blog By Jeff Keenan

Using Marketing Attribution For Newbies – 5 Steps

blog By Jeff Keenan

Marketing Automation AND Attribution: The Unbeatable Team

blog By Jeff Keenan

Customer Journey – Make it Smoother with These 3 Steps

blog By Jeff Keenan

How the Facebook Conversion Pixel Really Works

blog By Jeff Keenan

Radio Attribution – Time to Turn Up The Volume (Part 1 of 2)

blog By Jeff Keenan

Introducing The Email View-Through Pixel – Credit Where It’s Due

blog By Jeff Keenan

Can You Use Google Analytics For Attribution?

blog By Jeff Keenan

The Secret to Improving Online Sales: Attribution

blog By Jeff Keenan

Get Attribution for Your Shopify Store and Boost Your Sales

blog By Jeff Keenan

3 Steps to Get Started With Attribution

blog By Jeff Keenan

Creating Cross-Channel Attribution – One Pixel to Rule Them All

blog By Jeff Keenan

Programmatic Media Buying and Attribution are a Match Made in Heaven!

Why Marketing Attribution is Failing

blog By Jeff Keenan

37 Mind-Blowing Marketing Attribution Stats

blog By Jeff Keenan

10,000 Accounts Now Fueling LeadsRx for Attribution!

blog By Jeff Keenan

Need Impression Attribution? It’s Here.

blog By Jeff Keenan

Why Affiliate Attribution is the Next Cool Thing

blog By Jeff Keenan

Attribution: What’s in Store for 2017

blog By Jeff Keenan

Why Call Attribution is Essential

blog By Jeff Fishburn

LeadsRx Moves Marketing Attribution Software into the Mainstream

blog By Jeff Keenan

Google Analytics VS. Attribution Tools

blog By Jeff Keenan

Why Marketing Automation Systems Do Not Solve Cross-Channel Attribution

blog By Jeff Keenan

Attribution 101: Everything you need to know

Start Building Traffic With Landing Pages Built With Lander

blog By Jeff Keenan

Radio and TV… Can This be Included in Measuring Ad Spend Effectiveness?

Better Lead Gen? Think: Marketing Attribution

blog By Jeff Keenan

Last Click Wins. Not so Fast!!!!

blog By Jeff Keenan

Where Did Our Budget Go? How Did We Do Last Month? What Was Our ROI on Display?

blog By Jeff Keenan

Too Much Data, Too Little Time

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