What is Marketing Attribution, What are the Benefits, and How to get Started?

Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly. Learn:

  • The definition of marketing attribution.
  • Why omni-channel attribution is so important.
  • Why measurement of all touchpoints provides the complete picture marketing (and the business) needs to make reliable decisions for current and future marketing.
  • The importance of capturing first-party data, but also how to safely and accurately incorporate third-party data to enrich attribution results.
  • The top 3 benefits of marketing attribution.
  • Much, much more.