Steel City Media Uses Marketing Attribution to Help Customers
A Multimedia Company Success Story
Steel City Media helps its advertisers boost exposure on its radio stations and elsewhere, and increase return on ad spend, by diving deep into attribution and insights from LeadsRx.
“As a locally owned and operated business, we have great relationships with our clients, and now we have become their full-service marketing agency, developing their marketing strategy, and being their ad buyer.” David Hartle, Director of Sales, Steel City Media
- 16% Lift in website traffic (auto dealer)
- 5.5 Interactions per radio ad
- 6.9 Interactions per 15-second ad
- 5.8 Interactions per ad (on specific station)