We want you to feel like a superhero at your next staff meeting when armed with great analytical insights and less guesswork from the crowd.
Our mission at LeadsRx is to help businesses gain better insight into the ways customers build relationships with their brand. The LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers.
Using LeadsRx, businesses improve sales, reduce wasted ad spend, and increase Return on Ad Spend (ROAS). Download a copy of our marketing attribution overview for more information.
LeadsRx captures all conversions as they are happening; from closed deals to in-bound phone calls and beyond.
Marketing touchpoints are the ways consumers develop relationships with your brand. LeadsRx incorporates them all.
Providing full transparency into every action taken, LeadsRx captures entire customer journeys no matter how long or how complex.
The holy grail of marketing attribution software is to compare revenue to investment. Return on Ad Spend is a key capability of LeadsRx.
AJ provided the initial inspiration for LeadsRx, having been head of marketing for several businesses over his career as well as head of software engineering. His experience working with fast-paced Silicon Valley startups for the better part of two and a half decades has helped a number of businesses build early traction and high-impact lead generation programs.
Jeff combines more than 15 years of sales and marketing experience to help LeadsRx customers understand how attribution and a customer-acquisition-centric attitude can improve revenue and the bottom line. He has worked in strategic business development roles at several companies including Fortune 500 to technology startups. Jeff thrives on challenges, particularly those that expand the company’s reach.
Quetzal is an architect of relationships, building bridges between people and groups in order to make life run smoothly. With more than 10 years experience in marketing, project management, client account management, human resources, medicine and more, Quetzal works with LeadsRx clients to ensure quick and sustained success with attribution technology.
Larry works with LeadsRx clients and partners to make sure our product is a good fit for their needs. With a decade of experience building relationships and solving key business problems, Larry's background includes positions with Sprint, Salesforce, and Alfresco Software.
With a decade of experience in cross-channel marketing having worked with hundreds of companies around the world, Lucas brings significant experience working with marketers both setting up attribution within their organizations as well as helping them get useful insights from the data.
Alex is a seasoned analytics professional and has very practical experience with attribution, having been a customer and user of LeadsRx for nearly two years. With an emphasis on applying attribution across organizational boundaries, Alex brings significant value to marketers who want to leverage attribution to maximize return on ad spend.
How do we attribute LeadsRx? It was all started by two guys in 2015 who met on Angel.co.
When AJ was consulting with a few B2B companies on lead generation back in 2015, he knew he needed a way to associate demo requests with his marketing efforts. With a background in software development and a passion for solving problems, AJ set out to build what is now one of the mostly widely-used attribution platforms in the world.
Jeff was working for another marketing technology company that reduced page abandonment and re-targeting. Funny thing was, even his own company didn't know which of their tools were in fact resulting in conversions. The lightbulb went on for Jeff, who decided attribution could well be the missing piece of the puzzle.
Let us knw how we can help. We'll get back to you promptly.
We would be happy to walk you through the basic capabilities of the LeadsRx attribution platform. In addition, we'll share a few best practices, and provide a complete game plan for taking first steps with attribution when you're ready.