CUSTOMER JOURNEY Analytics – With Purpose-Built Identity Resolution
The LeadsRx foundational technology is our Universal Pixel™, which is used to capture anonymous, first-party data. Having been used across thousands of websites, the pixel has collected more than 2.0 billion personas for anonymous individuals – not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps.
Marketing: it’s Our Passion
LeadsRx is proud to have worked with some of the largest brands in the world as well as some of the smallest local businesses. The key challenges are universal: understanding which marketing programs are best at acquiring and retaining customers, and knowing how to adapt marketing programs to changing market needs.