CUSTOMER JOURNEYS – TRACKING PERSONAS TO BUILD OUT AN IDENTITY GRAPH
The LeadsRx foundational technology is our Universal Conversion Tracking Pixel™. We’ve used the pixel over the past several years to collect more than 1.5 billion personas for anonymous individuals – not a personal identity but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience on devices, browsers, and apps.
Those marketing attribution insights help marketers match consumers to the marketing and advertising to which they were exposed. They provide an impartial view of a customer’s journey to conversion – their path to purchase. If you are a marketer, this data is gold. Here’s why:
- By measuring all customer interactions, you as a marketer know which touchpoints on the path to purchase are working – either solo or more likely in conjunction with other touchpoints. If that journey ends with the desired result of a conversion, you can focus your resources on journeys that are effective and optimize your marketing dollars and ad spend.
- You will see what is working, clear as day, across all devices.
- Your branded pixel, provided by LeadsRx but placed by you, gives you flexibility and resiliency against current and future digital disruptions. We already have a solution that does not rely on identities or a Universal ID. Your own walled garden of personas is under construction.
Check with your current attribution vendor to see if ID graphing technology is built in. If not, ask if that will require the expense of using an additional add-on ID solution.