About Leadsrx

We are imbued with technology, obsessed with customer success and impartial in our advancement of marketing technology.

Our Mission

Our mission is to deliver profitable revenue growth with fast innovation and unrivaled multi-touch attribution powered by our Universal Conversion Tracking Pixel™ technology.

Our Vision

Enable global and local brands to grow their business with a customer intelligence practice that puts the customer at the center of everything they do.

The LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers.

Using LeadsRx, businesses improve sales, reduce wasted ad spend, and increase Return on Ad Spend (ROAS). Download a copy of our marketing attribution overview for more information.

ATTRIBUTION MAKES YOU The HERO

We want you to feel like a superhero at your next staff meeting when armed with great analytical insights and less guesswork from the crowd.

We view our role as advancing marketing technology in ways that help you develop more meaningful relationships with your customers while making it accessible to all stakeholders within the organization.

“We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.”

– AJ Brown, LeadsRx CEO

Return on Ad Spend

The holy grail of marketing attribution software optimizing Return on Ad Spend – a key capability of LeadsRx.

Conversion Analysis

LeadsRx captures all conversions as they are happening; from closed deals to in-bound phone calls and beyond.

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All Touchpoints

Marketing touchpoints are the ways consumers develop relationships with your brand. LeadsRx incorporates them all.

Journey Mapping

Providing full transparency into every action taken, LeadsRx captures entire customer journeys no matter how long or complex.

CUSTOMER JOURNEYS – TRACKING PERSONAS TO BUILD OUT AN IDENTITY GRAPH

The LeadsRx foundational technology is our Universal Conversion Tracking Pixel™. We’ve used the pixel over the past several years to collect more than 1.5 billion personas for anonymous individuals – not a personal identity but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience on devices, browsers, and apps.

Those marketing attribution insights help marketers match consumers to the marketing and advertising to which they were exposed. They provide an impartial view of a customer’s journey to conversion – their path to purchase. If you are a marketer, this data is gold. Here’s why:

  • By measuring all customer interactions, you as a marketer know which touchpoints on the path to purchase are working – either solo or more likely in conjunction with other touchpoints. If that journey ends with the desired result of a conversion, you can focus your resources on journeys that are effective and optimize your marketing dollars and ad spend.
  • You will see what is working, clear as day, across all devices.
  • Your branded pixel, provided by LeadsRx but placed by you, gives you flexibility and resiliency against current and future digital disruptions. We already have a solution that does not rely on identities or a Universal ID. Your own walled garden of personas is under construction.

Check with your current attribution vendor to see if ID graphing technology is built in. If not, ask if that will require the expense of using an additional add-on ID solution.

Impartial Attribution Specialists 

Join us to help evangelize Multi-Touch Attribution and start optimizing your advertising campaigns.