About Leadsrx

Imbued with technology, obsessed with customer success, and impartial in our advancement of marketing technology are the hallmarks of LeadsRx. Partnering with LeadsRx delivers more than just marketing analytics.

Our Vision

We enable global and local brands to grow their business with a customer intelligence practice that puts the customer at the center of everything they do.

At the core of our philosophy is an ethos of impartiality, a constant commitment to protect consumer privacy, and the notion that quality data analytics will drive better decisions only when combined with human experience.

Our Offering

LeadsRx offers cloud-based software and associated services that perform marketing attribution, capture customer journey analytics, and provide useful benchmarks from which every marketer can benefit.

Marketers who use LeadsRx are able to increase customer acquisition efficiency, grow lifetime value, and eliminate wasted ad spend.

Marketing Analytics Will Make YOU The HERO

We want you to feel like a superhero at your next staff meeting when armed with great analytical insights and less guesswork from the crowd.

We view our role as advancing marketing technology in ways that help you develop more meaningful relationships with your customers while making it accessible to all stakeholders within the organization.

“We arm marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.”

– AJ Brown, LeadsRx CEO

Increase Return on Ad Spend

The holy grail of any marketing team, ROAS answers the age-old question, “Where should I invest more money”. By evaluating marketing costs against achieved revenue, ROAS analysis shows the business impact marketing delivers.

Improve Lifetime Value

It has often been said that increasing revenue from existing customers is far more cost-effective than acquiring new customers. While this may not always be true, the reality is marketing reaches both. Understanding which type of marketing program is the most effective is the key.

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Lower Customer Acquisition Costs

In the quest to attain more customers, there’s no room for wasted ad spend. But over-investing is common place, especially when new channels emerge that sound appealing. Remove human bias by putting proper measurement in place from the get go. 

Persistent Marketing

Nothing ever stays the same, especially when it comes to reaching your target market. From fickle consumer behavior to new channels and a world pandemic, perseverance with your messaging is a core requirement. A constant practice of measurement and improvement is a core requirement.

CUSTOMER JOURNEY Analytics – With Purpose-Built Identity Resolution

The LeadsRx foundational technology is our Universal Pixel™, which is used to capture anonymous, first-party data. Having been used across thousands of websites, the pixel has collected more than 2.0 billion personas for anonymous individuals – not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps.

Marketing: it’s Our Passion

LeadsRx is proud to have worked with some of the largest brands in the world as well as some of the smallest local businesses. The key challenges are universal: understanding which marketing programs are best at acquiring and retaining customers, and knowing how to adapt marketing programs to changing market needs.

Impartial Analytics Specialists 

Join us to help evangelize marketing best practices through a combination of persistent marketing and quality analytics. Reach out for additional information.