Multi-Touch Attribution Software that Works for Any Marketing Mix
LeadsRx is a software platform used by enterprise marketers and agencies as the foundation of performance-based measurement. Impartial multi-touch attribution omni-channel insights give brands the confidence to make better marketing decisions.
Multi-Touch Attribution Software that Works for Any Marketing Mix
LeadsRx is a software platform used by enterprise marketers and agencies as the foundation of performance-based measurement. Impartial multi-touch attribution omni-channel insights give brands the confidence to make better marketing decisions.
About LeadsRx
LeadsRx is a leading software platform for marketing attribution that has helped more than 5,000 global and local brands and agencies increase marketing performance. All software products from LeadsRx leverage our Universal Pixel™, which captures anonymous, first-party data about your prospects and customers. Place the pixel directly on your website or use any tag manager. Once you do, the pixel immediately begins learning about marketing programs without the need to re-tag advertising.
Our Attribution Solutions
Customer Satisfaction + Data to Back It Up
Marketing attribution is critical for all marketing organizations, and that’s why a great Customer Success team is essential. At LeadsRx, we are proud of our NPS score, which is more than double the average for a SaaS B2B vendor.
LeadsRx product users
An industry-leading average NPS rating
Multi-touch attribution that converts every marketing touch into revenue
Get objective feedback on how your ad mediums are performing across ALL channels to get an objective and impartial view of how programs work together.
Digital
LeadsRx uses a proprietary Universal Pixel™ that captures 100% of in-bound digital traffic to your website no matter where it comes from.
Broadcast Radio
The LeadsRx approach provides an off-the-shelf omni-channel solution for evaluating the performance of TV and radio advertising in conjunction with all other marketing channels.
Streaming Audio
Our cross-channel attribution provides data about how your OTT, CTV, and podcast campaigns are performing, individually and in conjunction with other channels, to drive customer engagement. Point solutions, like those for podcasts, cannot provide an impartial, holistic view.
Linear TV
We also use MTA to identify how ALL channels are contributing to customer journeys – digital paid and organic search, social, mobile, trade shows, direct mail, inbound calls, and more.
CTV/OTT
Streaming advertising is incorporated into the attribution data and insights with all other marketing channels to provide a complete view of the overall customer journey. See how OTT/CTV ads contribute to that journey. Specifically within the streaming realm, we’ll measure:
- Impressions and visits to advertiser websites
- Long-lead conversions influenced by ads
- Website lift due to ad exposure
- Segmentation on dimensions such as creative, ad position, show, duration
- Segmented ROI analysis
Schedule A Demo Today
Learn how marketing analytics works.
“I like how granular their insights and reporting gets. It paints a detailed picture on the customer journey and each touchpoint within.”
Schedule A Demo
Schedule A Demo Today
Learn how marketing analytics works.
Schedule A Demo
Recognition