Marketing is Getting Tougher. And LeadsRx Has you Covered.

Guided by an ethos of impartiality, consumer privacy, and quality data, LeadsRx provides SaaS software and services that help marketers increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend

Guided by an ethos of impartiality, consumer privacy, and quality data, LeadsRx provides SaaS software and services that help marketers increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend

LeadsRx Attribution™

Multi-Touch Attribution

Improve customer acquisition costs and lifetime value. Evaluate campaign performance across touchpoints and channels.

LeadsRx Attribution™

Multi-Touch Attribution

Improve customer acquisition costs and lifetime value. Evaluate campaign performance across touchpoints and channels.

LeadsRx Journey™

Customer Journey Analytics

Optimize conversion paths across marketing programs and content. Understand how consumers build relationships with your brand.

LeadsRx Journey™

Customer Journey Analytics

Optimize conversion paths across marketing programs and content. Understand how consumers build relationships with your brand.

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START WITH Impartial Attribution and Improve ROAS

Today’s eCommerce and B2B companies rely on multi-touch attribution (MTA) to evaluate campaigns across all channels without bias. Once considered a luxury, MTA is now affordable for marketing budgets of all sizes.

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Next, Install Customer Journey Analytics with Built-in Identity Resolution

Without the need for expensive third-party solutions, LeadsRx includes a purpose-built identity graph so your first-party consumer data never leaves your sight. We have always maintained an unwavering commitment to consumer privacy as a tenet of how we collect and process data, even before GDPR and CCPA.

Without relying on cookies or other tactics that might seem invasive to today’s consumer, LeadsRx delivers clean, modern analytics with a privacy-first approach. Now, you can capture complete customer journeys across devices, apps, and browsers.

See how we do it in this special report, What’s Working in Modern Analytics?

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THEN, APPLY THE PRINCIPLE OF:  PEOPLE + DATA = BETTER

Marketers can’t go it alone. Instead, it takes the combination of quality data along with human experience to make a real difference. Using LeadsRx, marketers have access to aggregated data across millions of points to benchmark their own success and make business decisions better.

Build a Practice of Persistent Marketing

In the face of changing consumer behavior, new marketing channels, or a world pandemic, being persistent with your marketing is what pays off. LeadsRx solutions help build best practices that weather the storm and continue to acquire customers and grow lifetime value.

By focusing on impartial measurement, respecting consumer privacy, and combining personal experience with data insights, marketers will see a persistent movement of revenue throughout the sales and marketing funnel.

TOP OF FUNNEL

Focus on organic referrals and advertising that prospects for new customers

LOWER FUNNEL

Leverage affiliates and influencers to help prospects make buy decisions

MID FUNNEL

Execute retargeting strategies through a variety of mediums

SALES

Acquire new customers and immediately start lifetime value improvement campaigns

Multi-Touch Attribution, Customer Journey Analytics, and Data

LeadsRx has been helping brands and agencies develop an approach to marketing that perseveres despite today’s challenges and what may lie ahead. Learn more by requesting an overview of our software and services today.

"Excellent tool for tracking the customer journey."

Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.

Information Services, 1001-5000 employees

"LeadsRx connects the dots between TV and online advertising"

The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.

Broadcast Media, 11-50 employees

"LeadRx Solves Offline Tracking Issues "

LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.

Consumer Services, 100-500 employees

 

"Great For Analyzing Your Traffic"

I like that I can see where my traffic is coming from in a very simplistic and straightforward way. The interface is clean and simple to understand. I can see which leads are new and, out of those leads, how many sales were actually generated. It’s also a great tool for understanding which of your landing pages are performing best and which ones you may need to tweak a bit. The fact that you can see your buyer reports and conversions by customer is a feature that has been extremely helpful. This tool helps you to spot return customers so that you can customize their visits more effectively.

"Lean solution for attribution tracking"

Great visibility into how people convert, which channels work and how – Info on how a channel assists conversions is amazing – LeadsRx is great if you have a relatively simple setup with clear conversion goals and a number of recognized online channels (e.g. LinkedIn, Fb Ads, Google ads etc) – It’s a plug-and-play thing you can launch overnight – Their interface is very clear, you can easily find all the info – You can define and rename the sources – You can also do granular tracking per channel – Very robust support that can always help on tech & other details.

"Great tech, and a great team"

The dashboard, the tracking, the ability to adjust attribution models, see returns, and plan for the future. Auto detecting sources is a fantastic feature, and the ease of adding and breaking out specific touchpoints was good.