LeadsRx Attribution in the News

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The latest news and announcements from LeadsRx

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  • Hybrid Media Services Switches to LeadsRx Attribution Services

    Portland, Ore., November 12, 2019: Today, LeadsRx announced that Hybrid Media Services, a leader in the direct response digital audio industry, has switched to LeadsRx Broadcast Attribution™ to benefit from the instant marketing attribution results LeadsRx provides.

    Hybrid Media Services switched to LeadsRx marketing attribution software and services to meet clients’ high expectations to get direct results from their media buying and to increase the return on ad spend (ROAS). Now Hybrid Media Services clients have access to detailed data, and they get insights to ensure that every dollar is well spent on advertising across all media outlets, each station or network, capabilities its previous vendor lacked and was unable to deliver.

    “Hybrid Media Services’ mission and value to our clients is full transparency and accountability,” says Kevin Mannix, President and Partner of Hybrid Media Services. “Our clients expect accurate and instant results in order to quickly optimize media buys in-flight for the best performance. When we were evaluating vendors, LeadsRx immediately stood out for the speed and accuracy of their results. Their software is truly instant. In addition, the LeadsRx price point allows us to include national buys as well as local media buys in attribution analysis.”

    LeadsRx Broadcast Attribution helps marketers at companies of all sizes deliver accessible, accurate and instant marketing attribution. As marketing attribution has evolved to be a critical tool to quantify the effect of advertising on revenue, more big brands, media companies and advertising agencies are realizing the high cost of misplaced advertising budgets when not guided by accurate and timely attribution services.

    “LeadsRx helps us ensure our clients get the accountability and transparency they expect and to improve buying power with accurate insights and data,” said Mannix. “Hybrid Media Services requires a marketing attribution provider that delivers accurate and timely results. Having struggled with a previous provider’s time delays, broken links, incorrect Google Analytics connections, reporting and other issues, we made the decision to partner with LeadsRx.”

    “Hybrid Media Services understands that in order to be effective, attribution services must be instant and accurate,” said AJ Brown, CEO and co-founder of LeadsRx. “The LeadsRx approach is to provide a flexible system that produces stable data analytics and leads to wise, actionable insights. ”

    For more on LeadsRx Attribution software visit https://leadsrx.com.

    About Hybrid Media Services
    Hybrid Media Services is proud to be a respected leader in the direct response industry. We are seasoned experts in every aspect of Satellite, Network and Terrestrial radio, as well as Podcasting and digital audio Streaming. Audio is all we do, and we do it right.

    About LeadsRx
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 20,000 businesses around the world. The company's attribution software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx reduce customer acquisition costs to improve overall return on ad spend and bottom-line profit. Consumers benefit by seeing fewer, more-relevant advertising from brands. More information can be found on the company’s website at LeadsRx.com.

  • LeadsRx Builds on Marketing Attribution Expertise with New Management Positions

    Portland, Ore., October 22, 2019: In response to heavy demand for its products and services, LeadsRx, a marketing attribution software company, has filled three strategic marketing attribution leadership positions. The additions underscore the rapid expansion of marketing attribution as a key initiative across a wide variety of industries and positions LeadsRx with a strong ability to execute and earn greater market share.

    Larry Todd promoted to Vice President, Worldwide Sales
    Larry Todd has been promoted to Vice President, Worldwide Sales for LeadsRx. Larry has more than 10-years of experience building relationships and solving key business problems for companies including Sprint, Alfresco Software, and Salesforce. In his two years serving as LeadsRx Director of Sales, Larry demonstrated stellar senior management abilities and a continued commitment to grow its customer base, helping to solidify the company’s position as an emerging leader of marketing attribution technology.

    Alex Weisbecker named Director of Attribution Analytics
    Marketing attribution, a way of quantifying the effect of advertising on revenue, has rapidly evolved to become a critical marketing tool for companies of all sizes. However, marketing teams often struggle to realize the full “insights” they receive in the sea of data. Too often, marketing teams back away from what appears to be a statistical blur of data, leading to inaction instead of making the practical changes they need to improve the impact and effectiveness of advertising.

    To address these challenges, LeadsRx hired data analytics expert Alex Weisbecker as Director of Attribution Analytics. In his role, Alex will help marketers derive the full potential of marketing attribution technology by providing deep-dive studies for global brands and small businesses alike.

    With a passion for data analysis, Alex had previously built the marketing attribution practice for shoe insole company Protalus, where he was Director of Digital and Marketing Analytics. Alex is uniquely qualified in understanding the data science in marketing attribution, recognizing the high stakes that are involved when analyzing data to make strategic decisions that guide marketing and advertising programs.

    “I joined LeadsRx because no attribution vendor is taking care of marketers and agencies the way we can with LeadsRx Attribution™ software and services,” says Alex. “Our new service offering around deep-dive attribution analytics and the application of marketing attribution best-practices underscores our commitment to helping customers realize the highest impact from attribution initiatives and to maximize their Return on Ad Spend (ROAS).

    Lucas Sommer named Director of Marketing
    LeadsRx also announces the appointment of Lucas Sommer to Director of Marketing, a position that will drive thought leadership and the advancement of marketing attribution at large. With a focus on crafting a narrative about attribution successes, Lucas will be an industry expert and resource.

    Lucas has extensive experience helping companies manage and scale their cross-channel marketing campaigns, having been an entrepreneur and digital marketing expert for several years. In this new role at LeadsRx, Lucas will help evangelize that benefits of marketing attribution to deliver and maximize ROAS.

    “I am extremely excited about this new position because it provides a unique opportunity to use our attribution modeling to optimize our own cross-channel campaigns alongside those of our clients,” Lucas explains. “LeadsRx has an industry leading solution for B2B and B2C marketing, and I look forward to leveraging our customers’ stellar results to show the world what’s truly possible with marketing attribution.”

    About LeadsRx
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 20,000 businesses around the world. The company's attribution software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx reduce customer acquisition costs to improve overall return on ad spend and bottom-line profit. Consumers benefit by seeing fewer, more-relevant advertising from brands. More information can be found on the company’s website at LeadsRx.com.

  • Young Entrepreneur Council Selects Jeff Keenan LeadsRx Co-Founder to Join Invitation-Only Community for the World’s Most Successful Entrepreneurs

    Portland, Ore., October 1, 2019: LeadsRx, a leading marketing attribution software company, congratulates Jeff Keenan its Senior Vice President of Media Attribution and co-founder on his selection by the Young Entrepreneur Council (YEC) to join the invitation-only community for the world's most successful entrepreneurs 45 and younger.

    Keenan was hand-selected to join YEC based on his accomplishments as an entrepreneur and proven industry leadership. As a member of YEC, Keenan will have access to exclusive benefits the organization’s network of influential peers and the opportunity to represent and provide LeadsRx access to the top media outlets, business services, and VIP events offered to members.

    “I’m honored to have been selected to part of YEC and look forward to the business connections and benefits it can provide to me and my work with LeadsRx,” said Jeff Keenan, Senior Vice President of Media Attribution and co-founder of LeadsRx. Keenan was featured by YEC as an expert panel member for its column in Forbes, “Nine Tactics For Getting Your Business Noticed.”

    Scott Gerber, founder of YEC, says, "We are honored to welcome Jeff to YEC. Our philosophy is that by curating the very best entrepreneurial minds around and providing them with a space to build meaningful relationships and access more opportunity, our members can further their success and the success of the entire entrepreneurial ecosystem.”

    LeadsRx recently announced partnerships with Westwood One and Cox Media Group to power the marketing attribution measurement capabilities within the Westwood One ROI Guarantee audio insights platform and Cox Analytics service respectively. LeadsRx marketing attribution technology makes it possible for the broadcasters to measure and quantify how audio advertising drives more advertiser search and generated more website traffic.

    For more information about YEC, visit yec.co.

    For more on LeadsRx Attribution software visit www.leadsrx.com.

    About LeadsRx
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 20,000 businesses around the world. The company's attribution software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx reduce customer acquisition costs to improve overall return on ad spend and bottom-line profit. Consumers benefit by seeing fewer, more-relevant advertising from brands. More information can be found on the company’s website at LeadsRx.com.

  • Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

    America’s Largest Audio Broadcast Network Delivers Unprecedented Transparency to Its Advertising Clients and Sets the Bar for the Broadcast Industry

    Portland, Ore., September 17, 2019: Today, LeadsRx announced that Westwood One, America’s largest audio network, has chosen to partner with LeadsRx to power Westwood One’s attribution measurement. Westwood One is the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.

    LeadsRx is a new service offering in the groundbreaking Westwood One ROI Guarantee audio insights platform. The two companies work together to provide national brands a variety of analytics that quantify the impact of radio advertising.

    LeadsRx data reveals how website visitor traffic increases after consumers are exposed to radio advertising. The platform also depicts business outcomes such as sales of products, form completions, in-bound phone calls, and more. The LeadsRx solution can portray the impact of radio alongside television and digital while quantifying the effectiveness of ad creative, time period, day of week and radio programming formats.

    “The LeadsRx platform gives Westwood One industry-leading marketing measurement capabilities that greatly benefit advertisers with comprehensive, digital-like attribution analytics,” said Suzanne Grimes, President Westwood One and EVP Corporate Marketing Cumulus Media. “LeadsRx gives advertisers transparency and confidence to justify marketing spend in radio not only for increased website traffic, but for the key outcomes required to run their businesses.”

    “Advertisers have told us for years that their site traffic explodes when they advertise on radio,” said Pierre Bouvard, Chief Insights Offer at Cumulus | Westwood One. “LeadsRx provides advertisers the hard proof of radio’s ability to drive search and site traffic. They have industry leading credibility since they primarily work for brands and their agencies.”

    Westwood One and LeadsRx have teamed on a series of major attribution studies:

    • A study of 62 direct to consumer brands revealed that AM/FM radio’s site traffic lift is comparable to Google/Facebook and television. (Download the Westwood One and LeadsRx Direct-to-Consumer Media Attribution and Awareness Report.)
    • A holiday radio campaign for a national jewelry chain resulted in an 11% lift in website traffic. The data identified the specific offer which generated the greatest search and site traffic.
    • A national footwear chain discovered a direct correlation between media weight and site traffic. Markets with the heaviest AM/FM radio GRP levels generated double the site traffic.

    “Marketing attribution is the key to unlocking how brands connect and stay relevant with their customers and how they are developing long-lasting relationships,” said AJ Brown, CEO and co-founder of LeadsRx. “The LeadsRx partnership with Westwood One demonstrates the significance of attribution to help businesses improve web traffic and drive up sales while giving consumers fewer and more relevant ads and information. Overall, attribution helps brands cultivate strong and long-lasting relationships with consumers.”

    For additional information on Westwood One ROI Guarantee the “Everyone’s Listening” blog with attribution case studies visit www.westwoodone.com .

    For more on LeadsRx Attribution software visit www.leadsrx.com.

    About Westwood One
    Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, and the Academy of Country Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.

    About LeadsRx
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 20,000 businesses around the world. The company's attribution software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx reduce customer acquisition costs to improve overall return on ad spend and bottom-line profit. Consumers benefit by seeing fewer, more-relevant advertising from brands. More information can be found on the company’s website at LeadsRx.com.

  • Cox Media Group Uses LeadsRx Best-in-Class Attribution

    Advertisers Use Attribution Capabilities in Cox Analytics to Increase Web Traffic and Use Advertising Dollars More Wisely

    Portland, Ore., September 3, 2019: Today, Cox Media Group unveiled a partnership with leading marketing attribution company LeadsRx and is using the LeadsRx Broadcast Attribution&trade software within the Cox Analytics service. The attribution capabilities built into Cox Analytics quantify increases in web traffic due to radio advertising across Cox Media Group’s network and highlights how advertisers can use their ad dollars more efficiently.

    The LeadsRx attribution capabilities within Cox Analytics help advertisers see and understand how consumer actions are influenced by broadcast advertising across a variety of dimensions, including daypart, day of the week, station, ad creative and more. Attribution is effective since advertisers can hone ad creative and spending to attract consumers – and consumers are more responsive since they are exposed to fewer and more relevant ads. Furthermore, attribution provides broadcast advertisers analytic evidence similar to what is already available for digital advertising, leveling the playing field for apples-to-apples comparisons.

    “When an advertiser chooses Cox Media Group, we are confident they are getting the best allocation of their ad spend resulting in higher consumer response to broadcast advertising,” said Katie Reid, executive director of revenue for radio at Cox Media Group. “The Cox Analytics service, built on LeadsRx attribution capabilities, ensures optimized exposure to the right audiences and makes the best use of advertiser budget.”

    Roadmap to Success
    Prior to attribution and Cox Analytics, advertisers struggled to understand the true impact of radio advertising and often sought analytic evidence of advertising effectiveness as is commonplace in the world of digital advertising. Budget allocation was based solely on the expected results as derived from audience reach and listener demographics.

    Now, with Cox Analytics and its LeadsRx-powered marketing attribution capabilities, Cox Media Group advertising clients see quantitative results just like they do for digital advertising, and this allows more informed, confident decisions about budget allocation optimization. As a result, advertisers have clarity, transparency, and insight into audiences; and consumers hear more compelling ads that are relevant to their needs.

    Cox Analytics works by giving advertisers more data and perspective into what the attribution data is saying, what is and isn’t working in ad campaigns and creative and providing a complete view of the metrics that make all the difference for advertisers’ business.

    Availability
    The Cox Analytics service is available now to Cox Media Group clients, and additional information can be found by visiting https://cmglocalsolutions.com/solutions/cox-analytics/. To learn how the LeadsRx marketing attribution software works, visit https://leadsrx.com/how-it-works, and to get a demonstration visit https://leadsrx.com/demo-request.

    About Cox Media Group
    Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations include broadcast television stations, radio stations, daily newspapers and non-daily publications. Additionally, Cox Media Group operates the National Advertising Platform businesses of CoxReps, Gamut and Videa; and offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. For more information about Cox Media Group, please visit www.coxmediagroup.com.

    About LeadsRx
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 20,000 businesses around the world. The company's attribution software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx reduce customer acquisition costs to improve overall return on ad spend and bottom-line profit. Consumers benefit by seeing fewer, more-relevant advertising from brands. More information can be found on the company’s website at LeadsRx.com.

  • Westwood One and LeadsRx debut exclusive data from first-ever Direct-To-Consumer media attribution and awareness report

    Report Shows that Combined Effects of TV and AM/FM Radio Deliver Twice the Site Traffic Lift Versus Digital Google/Facebook Ads

    April 5, 2019 – New York, NY: Westwood One, America’s largest audio network, and LeadsRx, a leading multi-touch attribution firm, are releasing a major media attribution and awareness report covering the direct-to-consumer (DTC) retail category. For the first time ever, this report using analyses by LeadsRx and data commissioned from MARU/Matchbox, reveals insights on the marketing effectiveness of DTC advertising campaigns including –what media mix matters, when it will move the mark, who is paying attention, and more.

    A key takeaway from the report is that combined, TV and AM/FM radio ads generate twice the site traffic lift of Google/Facebook ads. While DTC brands often launch in digital and use first-party data to drive performance-based marketing, their spending in TV and AM/FM radio generates impact. LeadsRx found that TV and AM/FM radio drove a combined 40% site traffic lift, compared to 17% for Google/Facebook. Broadcast media is a critical channel to leverage for a DTC brand to drive ROI. In terms of audio, both podcasting and AM/FM radio deliver ROI, and have the ability to help DTC brands with awareness growth.

    “Two-thirds of podcast advertisers today are DTC brands and they report stunning sales effect and spectacular ROI with podcasts,” said Suzanne Grimes, EVP, Marketing for CUMULUS MEDIA and President, Westwood One. “With this report, we now have hard evidence that AM/FM radio generates significant impact for DTC brands too.”

    "DTC brands often think first of Google and Facebook when allocating ad spend," said AJ Brown, CEO of LeadsRx. "However, this study conclusively shows that broadcast media like television and AM/FM radio play an equal role in delivering shoppers or web lift. More importantly, in our experience attributing full-funnel conversions with DTC brands, broadcast is often a more cost-effective channel for delivering actual buyers."

    “DTC brands often over-emphasize the ROI power of bottom-funnel tactics like social and display, remarketing, and brand SEM. Scaling efficient channels with the mass reach of television and AM/FM radio feeds the funnel from the top and amplifies awareness and brand impact,” said John Leeman, President & CMO of Brand Value Growth LLC, an owner of a diversified portfolio of direct-to-consumer brands.

    Additional learnings from the LeadsRx attribution study include:

    • Across the week, Google/Facebook campaigns generated consistent day-to-day site traffic. Television ads generated higher site traffic Saturday through Monday while AM/FM radio ads generated higher DTC site traffic Tuesday through Thursdays.
    • DTC site traffic “prime time” is 9AM to 9PM. DTC categories see different site traffic surges during the day. For example, home goods sites see the largest site activity 10AM to 7PM while entertainment sites have the greatest visitation 3PM to midnight.

    The MARU/Matchbox awareness study found:

    • DTC brands have a long way to go in building mass consumer awareness. The top 20 DTC brands have an average awareness of 70%. The next 30 brands only average a 24% awareness. The remaining 200 brands have an average awareness of less than 10%.
    • Awareness of DTC brands is highest among 18-34 Millennials and drops off sharply in older demographics. Male awareness is higher than female awareness.
    • Apparel and home products represent the most shopped DTC categories. Consumers say they expect to see their largest shopping growth for auto products, event ticketing websites, and marketplace and online auction sites.
    • Women 35-64 is the demographic with the greatest DTC revenue opportunity. Among those that say they are very likely to shop online retailers, 31% are 35-64 women versus 24% 35-64 men.

    Report Methodology
    LeadsRx measured advertising campaigns of 62 different DTC retailers covering the categories of home, auto, events, entertainment, food, pet, apparel, and marketplace. LeadsRx measured the site traffic lift of these DTC brands generated by Google/Facebook, AM/FM radio, and television advertising. Separately, MARU/Matchbox fielded a national awareness study in January 2019 of 252 direct-to-consumer brands selected across a variety of categories. Over 1300 consumers were surveyed.

    Additional Findings
    For more information and highlights from the Direct-To-Consumer Media Attribution and Awareness Report created by Westwood One ROI Guarantee Audio Insights, please visit the Westwood One blog: westwoodone.com/blog

    About Westwood One
    Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.

    About Westwood One
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 19,000 businesses around the world. The company's software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at LeadsRx.com.

  • Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx

    April 10, 2018 – Las Vegas, NV, NATIONAL ASSOCIATION OF BROADCASTERS SHOW, LAS VEGAS, NV: LeadsRx, Inc., provider of marketing attribution software that analyzes customer acquisition strategies, today announced a new product specifically designed for the complex requirements of broadcast advertising. LeadsRx Broadcast™ attributes increases in digital traffic to radio and television advertising giving broadcasters unprecedented insight into the types of ads, programming, and audiences that are the most cost-effective. LeadsRx Broadcast is available immediately and works with local and national advertising across both radio and television.

    The new product from LeadsRx offers marketing attribution capabilities previously not available outside the realm of digital marketing. Now, radio and television advertising can be included in decisions about A/B testing of different creative efforts, effective allocation of budget across stations and day-parts, comparing promotional and seasonal campaigns, and more.

    “LeadsRx Broadcast offers revolutionary capabilities to an advertising medium that’s traditionally been difficult to validate,” said AJ Brown, LeadsRx CEO. “Until now, radio and television have been left out of discussions concerning customer journey mapping and cross-channel attribution, but we found the secret sauce for analyzing these important mediums just like their digital counterparts.”

    Several key features make LeadsRx Broadcast an indispensable tool for broadcasters to use in the analysis of radio and television advertising on behalf of their clients.

    • Provides analysis in real-time, allowing broadcasters to try various “what-if” scenarios
    • Analyzes the historical performance of campaigns to help broadcasters make optimizations for future efforts
    • Measures effect of television and radio advertising on web sessions, page views, or business conversions
    • Works with local and national accounts
    • Allows a flexible “response time” window of attribution that can be specified for each on-air spot instead of enforcing a rigid 8-minute window
    • Allows incorporation of audience reach for use in weighting attribution models
    • Provides ability to change target market and web traffic channels in real-time
    • Attributes digital lift back to programming, creative, air times, or any other business dimension desired
    • Provides up to 11 different reports including lift analysis, attribution segmentation, web traffic per spot, and more

    LeadsRx Broadcast is a cloud-based, marketing attribution application that is available immediately to radio and television broadcasters. Pricing is based on a monthly subscription fee with special pricing available for pilot tests.

    LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.

  • Software Technology Company LeadsRx Takes Office Space in Portland to Grow Operations

    Attribution software vendor helps marketing teams understand advertising effectiveness to improve ad spend allocation across digital, broadcast, and offline mediums

    November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing attribution software, today announced new corporate headquarters in Portland, Oregon. Founders AJ Brown and Jeff Keenan chose the area because of the availability of relevant talent, support for entrepreneurial endeavors, and the lifestyle options Portland has to offer. The company has secured office space within Portland's historic Customhouse, which is managed by the collaborative workspace team at WeWork and is located in the Old Town neighborhood.

    Historically, marketers commonly installed technology provided by various ad vendors called "conversion tracking pixels" (or “marketing tags”) to determine which advertisements resulted in customer acquisition events. Because different pixels from different vendors do not communicate with one another, and not all vendors provide pixels, marketers had to download data into spreadsheets and take days to understand results. As a result, marketers had an incomplete and outdated picture of ad performance resulting in arbitrary placements and wasted ad spend. With the release of LeadsRx, marketers now have a single, universal pixel that works across all ad vendors and all marketing channels to provide un-biased analysis of ad performance in real-time.

    "Having grown up in the Portland metro area, I couldn't be happier for LeadsRx to be putting down roots in this incredible city," said AJ Brown, co-founder and CEO for LeadsRx. "We believe Portland is an incredible source of great talent in the technology industry while also supporting new ideas and the entrepreneurial spirit." Brown spent 20 years of his software career living in Silicon Valley and returned to Portland in 1999 with an eye on creating new ventures. His list of Portland-area startups that he co-founded include a high-end fitness facility called Trainer's Club, third-wave coffee roaster and retailer Blue Joe Coffee Company, and Zooza, an online software system that helps more than 30,000 pet owners around the world enter events and clubs.

    LeadsRx Co-founder and Senior Vice President of Sales, Jeff Keenan, said, "LeadsRx posted a job opening for an experienced sales person and had over 80 candidates in just a couple of weeks. As we continue to grow our staff in Portland, we're confident this area will continue to be a mecca of exceptional people."

    LeadsRx currently has a staff of 10 individuals with plans to grow significantly in 2018 and 2019. The company offers marketing attribution software, which is used by large marketing teams to analyze the effectiveness of their advertising efforts. With clients like iHeartMedia, Entercom, Digital River, and more than 14,000 in total, LeadsRx is well-positioned to meet its growth objectives in the Portland area.

    About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.

  • LeadsRx Moves Marketing Attribution Software into the Mainstream

    Attribution vendor LeadsRx releases universal conversion pixel and free Ad-Grader tool to 5,000+ accounts

    November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing attribution software, today announced new corporate headquarters in Portland, Oregon. Founders AJ Brown and Jeff Keenan chose the area because of the availability of relevant talent, support for entrepreneurial endeavors, and the lifestyle options Portland has to offer. The company has secured office space within Portland's historic Customhouse, which is managed by the collaborative workspace team at WeWork and is located in the Old Town neighborhood.

    October 31, 2016, Portland, OR: LeadsRx, a provider of marketing attribution software, today announced availability of its 2.0 SaaS product including features that will make real-time attribution insights available to a broad category of mainstream marketers. Specifically, the company has introduced a "universal conversion tracking pixel" that records customer acquisition events from any advertising source across any marketing channel including offline channels like broadcast advertising. In addition, LeadsRx has launched a free tool that uses the pixel and machine learning to grade the performance of advertising campaigns giving marketers quick insights into which programs to optimize and which may be wasted ad spend. The new version of LeadsRx is available immediately.

    Historically, marketers commonly installed technology provided by various ad vendors called "conversion tracking pixels" (or “marketing tags”) to determine which advertisements resulted in customer acquisition events. Because different pixels from different vendors do not communicate with one another, and not all vendors provide pixels, marketers had to download data into spreadsheets and take days to understand results. As a result, marketers had an incomplete and outdated picture of ad performance resulting in arbitrary placements and wasted ad spend. With the release of LeadsRx, marketers now have a single, universal pixel that works across all ad vendors and all marketing channels to provide un-biased analysis of ad performance in real-time.

    “LeadsRx gives me immediate, comprehensive ROI insights across multiple touchpoints, channels, and tools. In one view, I can connect the dots between marketing programs, conversions, and revenue all in one easy to use tool,” said Glen Livingston, Chief Revenue Officer for Noosh, a leading provider of Content Marketing solutions.

    The new Ad-Grader tool from LeadsRx is available to all marketers as a way to use attribution to get quick insights about ad performance. Once the LeadsRx universal conversion tracking pixel has been installed, the LeadsRx product begins automatically finding existing advertising campaigns in real-time. The system then uses machine learning techniques to provide useful insights into which ads are doing well and which are candidates for improvement. More than 5,000 accounts now have the LeadsRx pixel installed and can access Ad-Grader reports free of charge. The diversity and volume of data will allow LeadsRx to produce important insights into advertising spend across a variety of industries.

    "We're excited to deliver real-time marketing attribution software to the mainstream with advanced technology and insights,” said AJ Brown, CEO, LeadsRx. "LeadsRx helps marketers understand their advertising performance regardless of the size of their advertising spend and is now tracking data for more than 5,000 marketers globally.”

    The complete list of features in the 2.0 release of LeadsRx includes the following:

    • Universal conversion tracking pixel
      A single tracking pixel (also called a "marketing tag") can be installed on websites to track all advertising sources across all channels. Conversions, such as form submits and in-bound phone calls, are also monitored by the same tracking technology.
    • Free Ad-Grader tool
      The LeadsRx Ad-Grader tool uses marketing attribution technology to help marketers know which advertising efforts are working well and which to cut. Existing advertisements are automatically found, delivering attribution results sooner so that marketers can make more timely decisions.
    • Algorithmic attribution
      LeadsRx uses machine learning to evaluate historical patterns of successful and non-successful conversion paths and delivers attribution weighting based on findings. Each company using LeadsRx gets attribution modeling unique to their customer journeys and channels.
    • Real-time attribution modeling
      Attribution modeling is performed in real-time can be changed dynamically. Models include first touch, last touch, linear multi-touch, weighted multi-touch, algorithmic multi-touch. Three additional models are available and are unique to LeadsRx: CloserTouch™, AnyTouch™, and Fuzzy Attribution™.
    • Radio and television attribution
      Predictive modeling and lift analysis lets LeadsRx include broadcast advertising in attribution models just like digital experiences. Retroactive attribution lets air time of commercials be provided after they occur.
    • Integration with Google AdWords and Facebook
      Cost data from AdWords and Facebook is automatically retrieved by LeadsRx so that marketers can review a complete Return on Ad Spend (ROAS) analysis.
    • Integration with CallSource
      In-bound telephone calls using forwarding numbers from CallSource can now be included as customer acquisition conversions. Marketers can measure the impact of advertising on this important conversion point.
    • Weekly attribution digest
      LeadsRx includes a back-end "brain" that reviews marketing efforts and then produces a weekly digest of findings. This saves marketers time having to analyze detailed reports themselves.

    About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled unified view of campaign performance across channels and the marketing technology stack. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.

  • New integrations offer "connected" attribution

    LeadsRx Transforms Multichannel Marketing; Adds Integration with Salesforce, Optimizely, Hubspot and CallRail

    May 9, 2016, Portland, OR: LeadsRx, a marketing attribution SaaS company, today announced that it now provides integrated conversion tracking support for leading sales and marketing technologies. LeadsRx now includes multichannel ROI analytics support for Salesforce, Optimizely, Hubspot and CallRail. With today's news, LeadsRx's industry leading multichannel analytics platform enables marketers to increase conversions, find wasted ad spend, and track the performance of their campaigns across channels and tools.

    "LeadsRx gives me comprehensive ROI insights across multiple touchpoints, channels and tools. In one view, I can connect the dots between marketing programs, conversions, and revenue all in one easy to use tool," said Glen Livingston, Chief Revenue Officer for Noosh, a leading provider of Content Marketing solutions.

    LeadsRx now provides marketing attribution support across these leading martech tools:

    • Now delivering sales funnel attribution with Salesforce integration
      Access to Salesforce records enables LeadsRx customers to attribute Salesforce opportunities, wins and revenue to specific marketing campaigns and ad spends.
    • Now delivering marketing automation attribution with HubSpot integration
      Marketers can now automatically capture HubSpot lead nurturing profile data directly into the LeadsRx platform for more detailed, demographic segmentation insights.
    • Now delivering landing page attribution with Optimizely integration
      Marketers can now dynamically modify the content of their websites and online offers based on previous conversions using Optimizely audiences and LeadsRx conversion data.
    • Now delivering offline sales call attribution with CallRail integration
      Marketers can now link offline phone sales conversions to their original marketing campaign source using both static phone numbers and dynamic number insertion.

    “With these latest integrations, LeadsRx becomes the first SaaS marketing vendor to include a unified ROI reporting dashboard across the entire sales and marketing funnel, from inbound sales calls to lead nurturing emails and landing pages to wins tracked in Salesforce,” said AJ Brown, CEO of LeadsRx. “By supporting these best of breed marketing technologies, LeadsRx enables marketers to work within preferred systems to gain an end-to-end, cross-channel perspective of their advertising performance.”

    The company also announced they are working on new integrations with Google AdWords, AdRoll, and Facebook to retrieve real-time cost data from these systems as part of a complete ROI analysis.

    About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled unified view of campaign performance across channels and the marketing tech stack. Using LeadsRx, marketers are making smarter, faster decisions about the mix of marketing campaigns that drive revenue for their companies.

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