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  • Westwood One and LeadsRx debut exclusive data from first-ever Direct-To-Consumer media attribution and awareness report

    Report Shows that Combined Effects of TV and AM/FM Radio Deliver Twice the Site Traffic Lift Versus Digital Google/Facebook Ads

    April 5, 2019 – New York, NY: Westwood One, America’s largest audio network, and LeadsRx, a leading multi-touch attribution firm, are releasing a major media attribution and awareness report covering the direct-to-consumer (DTC) retail category. For the first time ever, this report using analyses by LeadsRx and data commissioned from MARU/Matchbox, reveals insights on the marketing effectiveness of DTC advertising campaigns including –what media mix matters, when it will move the mark, who is paying attention, and more.

    A key takeaway from the report is that combined, TV and AM/FM radio ads generate twice the site traffic lift of Google/Facebook ads. While DTC brands often launch in digital and use first-party data to drive performance-based marketing, their spending in TV and AM/FM radio generates impact. LeadsRx found that TV and AM/FM radio drove a combined 40% site traffic lift, compared to 17% for Google/Facebook. Broadcast media is a critical channel to leverage for a DTC brand to drive ROI. In terms of audio, both podcasting and AM/FM radio deliver ROI, and have the ability to help DTC brands with awareness growth.

    “Two-thirds of podcast advertisers today are DTC brands and they report stunning sales effect and spectacular ROI with podcasts,” said Suzanne Grimes, EVP, Marketing for CUMULUS MEDIA and President, Westwood One. “With this report, we now have hard evidence that AM/FM radio generates significant impact for DTC brands too.”

    "DTC brands often think first of Google and Facebook when allocating ad spend," said AJ Brown, CEO of LeadsRx. "However, this study conclusively shows that broadcast media like television and AM/FM radio play an equal role in delivering shoppers or web lift. More importantly, in our experience attributing full-funnel conversions with DTC brands, broadcast is often a more cost-effective channel for delivering actual buyers."

    “DTC brands often over-emphasize the ROI power of bottom-funnel tactics like social and display, remarketing, and brand SEM. Scaling efficient channels with the mass reach of television and AM/FM radio feeds the funnel from the top and amplifies awareness and brand impact,” said John Leeman, President & CMO of Brand Value Growth LLC, an owner of a diversified portfolio of direct-to-consumer brands.

    Additional learnings from the LeadsRx attribution study include:

    • Across the week, Google/Facebook campaigns generated consistent day-to-day site traffic. Television ads generated higher site traffic Saturday through Monday while AM/FM radio ads generated higher DTC site traffic Tuesday through Thursdays.
    • DTC site traffic “prime time” is 9AM to 9PM. DTC categories see different site traffic surges during the day. For example, home goods sites see the largest site activity 10AM to 7PM while entertainment sites have the greatest visitation 3PM to midnight.

    The MARU/Matchbox awareness study found:

    • DTC brands have a long way to go in building mass consumer awareness. The top 20 DTC brands have an average awareness of 70%. The next 30 brands only average a 24% awareness. The remaining 200 brands have an average awareness of less than 10%.
    • Awareness of DTC brands is highest among 18-34 Millennials and drops off sharply in older demographics. Male awareness is higher than female awareness.
    • Apparel and home products represent the most shopped DTC categories. Consumers say they expect to see their largest shopping growth for auto products, event ticketing websites, and marketplace and online auction sites.
    • Women 35-64 is the demographic with the greatest DTC revenue opportunity. Among those that say they are very likely to shop online retailers, 31% are 35-64 women versus 24% 35-64 men.

    Report Methodology
    LeadsRx measured advertising campaigns of 62 different DTC retailers covering the categories of home, auto, events, entertainment, food, pet, apparel, and marketplace. LeadsRx measured the site traffic lift of these DTC brands generated by Google/Facebook, AM/FM radio, and television advertising. Separately, MARU/Matchbox fielded a national awareness study in January 2019 of 252 direct-to-consumer brands selected across a variety of categories. Over 1300 consumers were surveyed.

    Additional Findings
    For more information and highlights from the Direct-To-Consumer Media Attribution and Awareness Report created by Westwood One ROI Guarantee Audio Insights, please visit the Westwood One blog: westwoodone.com/blog

    About Westwood One
    Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.

    About Westwood One
    LeadsRx offers a cross-channel marketing attribution SaaS platform that has been used by more than 19,000 businesses around the world. The company's software provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at LeadsRx.com.

  • Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx

    April 10, 2018 – Las Vegas, NV, NATIONAL ASSOCIATION OF BROADCASTERS SHOW, LAS VEGAS, NV: LeadsRx, Inc., provider of marketing attribution software that analyzes customer acquisition strategies, today announced a new product specifically designed for the complex requirements of broadcast advertising. LeadsRx Broadcast™ attributes increases in digital traffic to radio and television advertising giving broadcasters unprecedented insight into the types of ads, programming, and audiences that are the most cost-effective. LeadsRx Broadcast is available immediately and works with local and national advertising across both radio and television.

    The new product from LeadsRx offers marketing attribution capabilities previously not available outside the realm of digital marketing. Now, radio and television advertising can be included in decisions about A/B testing of different creative efforts, effective allocation of budget across stations and day-parts, comparing promotional and seasonal campaigns, and more.

    “LeadsRx Broadcast offers revolutionary capabilities to an advertising medium that’s traditionally been difficult to validate,” said AJ Brown, LeadsRx CEO. “Until now, radio and television have been left out of discussions concerning customer journey mapping and cross-channel attribution, but we found the secret sauce for analyzing these important mediums just like their digital counterparts.”

    Several key features make LeadsRx Broadcast an indispensable tool for broadcasters to use in the analysis of radio and television advertising on behalf of their clients.

    • Provides analysis in real-time, allowing broadcasters to try various “what-if” scenarios
    • Analyzes the historical performance of campaigns to help broadcasters make optimizations for future efforts
    • Measures effect of television and radio advertising on web sessions, page views, or business conversions
    • Works with local and national accounts
    • Allows a flexible “response time” window of attribution that can be specified for each on-air spot instead of enforcing a rigid 8-minute window
    • Allows incorporation of audience reach for use in weighting attribution models
    • Provides ability to change target market and web traffic channels in real-time
    • Attributes digital lift back to programming, creative, air times, or any other business dimension desired
    • Provides up to 11 different reports including lift analysis, attribution segmentation, web traffic per spot, and more

    LeadsRx Broadcast is a cloud-based, marketing attribution application that is available immediately to radio and television broadcasters. Pricing is based on a monthly subscription fee with special pricing available for pilot tests.

    LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.

  • Software Technology Company LeadsRx Takes Office Space in Portland to Grow Operations

    Attribution software vendor helps marketing teams understand advertising effectiveness to improve ad spend allocation across digital, broadcast, and offline mediums

    November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing attribution software, today announced new corporate headquarters in Portland, Oregon. Founders AJ Brown and Jeff Keenan chose the area because of the availability of relevant talent, support for entrepreneurial endeavors, and the lifestyle options Portland has to offer. The company has secured office space within Portland's historic Customhouse, which is managed by the collaborative workspace team at WeWork and is located in the Old Town neighborhood.

    Historically, marketers commonly installed technology provided by various ad vendors called "conversion tracking pixels" (or “marketing tags”) to determine which advertisements resulted in customer acquisition events. Because different pixels from different vendors do not communicate with one another, and not all vendors provide pixels, marketers had to download data into spreadsheets and take days to understand results. As a result, marketers had an incomplete and outdated picture of ad performance resulting in arbitrary placements and wasted ad spend. With the release of LeadsRx, marketers now have a single, universal pixel that works across all ad vendors and all marketing channels to provide un-biased analysis of ad performance in real-time.

    "Having grown up in the Portland metro area, I couldn't be happier for LeadsRx to be putting down roots in this incredible city," said AJ Brown, co-founder and CEO for LeadsRx. "We believe Portland is an incredible source of great talent in the technology industry while also supporting new ideas and the entrepreneurial spirit." Brown spent 20 years of his software career living in Silicon Valley and returned to Portland in 1999 with an eye on creating new ventures. His list of Portland-area startups that he co-founded include a high-end fitness facility called Trainer's Club, third-wave coffee roaster and retailer Blue Joe Coffee Company, and Zooza, an online software system that helps more than 30,000 pet owners around the world enter events and clubs.

    LeadsRx Co-founder and Senior Vice President of Sales, Jeff Keenan, said, "LeadsRx posted a job opening for an experienced sales person and had over 80 candidates in just a couple of weeks. As we continue to grow our staff in Portland, we're confident this area will continue to be a mecca of exceptional people."

    LeadsRx currently has a staff of 10 individuals with plans to grow significantly in 2018 and 2019. The company offers marketing attribution software, which is used by large marketing teams to analyze the effectiveness of their advertising efforts. With clients like iHeartMedia, Entercom, Digital River, and more than 14,000 in total, LeadsRx is well-positioned to meet its growth objectives in the Portland area.

    About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.

  • LeadsRx Moves Marketing Attribution Software into the Mainstream

    Attribution vendor LeadsRx releases universal conversion pixel and free Ad-Grader tool to 5,000+ accounts

    November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing attribution software, today announced new corporate headquarters in Portland, Oregon. Founders AJ Brown and Jeff Keenan chose the area because of the availability of relevant talent, support for entrepreneurial endeavors, and the lifestyle options Portland has to offer. The company has secured office space within Portland's historic Customhouse, which is managed by the collaborative workspace team at WeWork and is located in the Old Town neighborhood.

    October 31, 2016, Portland, OR: LeadsRx, a provider of marketing attribution software, today announced availability of its 2.0 SaaS product including features that will make real-time attribution insights available to a broad category of mainstream marketers. Specifically, the company has introduced a "universal conversion tracking pixel" that records customer acquisition events from any advertising source across any marketing channel including offline channels like broadcast advertising. In addition, LeadsRx has launched a free tool that uses the pixel and machine learning to grade the performance of advertising campaigns giving marketers quick insights into which programs to optimize and which may be wasted ad spend. The new version of LeadsRx is available immediately.

    Historically, marketers commonly installed technology provided by various ad vendors called "conversion tracking pixels" (or “marketing tags”) to determine which advertisements resulted in customer acquisition events. Because different pixels from different vendors do not communicate with one another, and not all vendors provide pixels, marketers had to download data into spreadsheets and take days to understand results. As a result, marketers had an incomplete and outdated picture of ad performance resulting in arbitrary placements and wasted ad spend. With the release of LeadsRx, marketers now have a single, universal pixel that works across all ad vendors and all marketing channels to provide un-biased analysis of ad performance in real-time.

    “LeadsRx gives me immediate, comprehensive ROI insights across multiple touchpoints, channels, and tools. In one view, I can connect the dots between marketing programs, conversions, and revenue all in one easy to use tool,” said Glen Livingston, Chief Revenue Officer for Noosh, a leading provider of Content Marketing solutions.

    The new Ad-Grader tool from LeadsRx is available to all marketers as a way to use attribution to get quick insights about ad performance. Once the LeadsRx universal conversion tracking pixel has been installed, the LeadsRx product begins automatically finding existing advertising campaigns in real-time. The system then uses machine learning techniques to provide useful insights into which ads are doing well and which are candidates for improvement. More than 5,000 accounts now have the LeadsRx pixel installed and can access Ad-Grader reports free of charge. The diversity and volume of data will allow LeadsRx to produce important insights into advertising spend across a variety of industries.

    "We're excited to deliver real-time marketing attribution software to the mainstream with advanced technology and insights,” said AJ Brown, CEO, LeadsRx. "LeadsRx helps marketers understand their advertising performance regardless of the size of their advertising spend and is now tracking data for more than 5,000 marketers globally.”

    The complete list of features in the 2.0 release of LeadsRx includes the following:

    • Universal conversion tracking pixel
      A single tracking pixel (also called a "marketing tag") can be installed on websites to track all advertising sources across all channels. Conversions, such as form submits and in-bound phone calls, are also monitored by the same tracking technology.
    • Free Ad-Grader tool
      The LeadsRx Ad-Grader tool uses marketing attribution technology to help marketers know which advertising efforts are working well and which to cut. Existing advertisements are automatically found, delivering attribution results sooner so that marketers can make more timely decisions.
    • Algorithmic attribution
      LeadsRx uses machine learning to evaluate historical patterns of successful and non-successful conversion paths and delivers attribution weighting based on findings. Each company using LeadsRx gets attribution modeling unique to their customer journeys and channels.
    • Real-time attribution modeling
      Attribution modeling is performed in real-time can be changed dynamically. Models include first touch, last touch, linear multi-touch, weighted multi-touch, algorithmic multi-touch. Three additional models are available and are unique to LeadsRx: CloserTouch™, AnyTouch™, and Fuzzy Attribution™.
    • Radio and television attribution
      Predictive modeling and lift analysis lets LeadsRx include broadcast advertising in attribution models just like digital experiences. Retroactive attribution lets air time of commercials be provided after they occur.
    • Integration with Google AdWords and Facebook
      Cost data from AdWords and Facebook is automatically retrieved by LeadsRx so that marketers can review a complete Return on Ad Spend (ROAS) analysis.
    • Integration with CallSource
      In-bound telephone calls using forwarding numbers from CallSource can now be included as customer acquisition conversions. Marketers can measure the impact of advertising on this important conversion point.
    • Weekly attribution digest
      LeadsRx includes a back-end "brain" that reviews marketing efforts and then produces a weekly digest of findings. This saves marketers time having to analyze detailed reports themselves.

    About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled unified view of campaign performance across channels and the marketing technology stack. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.

  • New integrations offer "connected" attribution

    LeadsRx Transforms Multichannel Marketing; Adds Integration with Salesforce, Optimizely, Hubspot and CallRail

    May 9, 2016, Portland, OR: LeadsRx, a marketing attribution SaaS company, today announced that it now provides integrated conversion tracking support for leading sales and marketing technologies. LeadsRx now includes multichannel ROI analytics support for Salesforce, Optimizely, Hubspot and CallRail. With today's news, LeadsRx's industry leading multichannel analytics platform enables marketers to increase conversions, find wasted ad spend, and track the performance of their campaigns across channels and tools.

    "LeadsRx gives me comprehensive ROI insights across multiple touchpoints, channels and tools. In one view, I can connect the dots between marketing programs, conversions, and revenue all in one easy to use tool," said Glen Livingston, Chief Revenue Officer for Noosh, a leading provider of Content Marketing solutions.

    LeadsRx now provides marketing attribution support across these leading martech tools:

    • Now delivering sales funnel attribution with Salesforce integration
      Access to Salesforce records enables LeadsRx customers to attribute Salesforce opportunities, wins and revenue to specific marketing campaigns and ad spends.
    • Now delivering marketing automation attribution with HubSpot integration
      Marketers can now automatically capture HubSpot lead nurturing profile data directly into the LeadsRx platform for more detailed, demographic segmentation insights.
    • Now delivering landing page attribution with Optimizely integration
      Marketers can now dynamically modify the content of their websites and online offers based on previous conversions using Optimizely audiences and LeadsRx conversion data.
    • Now delivering offline sales call attribution with CallRail integration
      Marketers can now link offline phone sales conversions to their original marketing campaign source using both static phone numbers and dynamic number insertion.

    “With these latest integrations, LeadsRx becomes the first SaaS marketing vendor to include a unified ROI reporting dashboard across the entire sales and marketing funnel, from inbound sales calls to lead nurturing emails and landing pages to wins tracked in Salesforce,” said AJ Brown, CEO of LeadsRx. “By supporting these best of breed marketing technologies, LeadsRx enables marketers to work within preferred systems to gain an end-to-end, cross-channel perspective of their advertising performance.”

    The company also announced they are working on new integrations with Google AdWords, AdRoll, and Facebook to retrieve real-time cost data from these systems as part of a complete ROI analysis.

    About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled unified view of campaign performance across channels and the marketing tech stack. Using LeadsRx, marketers are making smarter, faster decisions about the mix of marketing campaigns that drive revenue for their companies.

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