Leadsrx newsroom

The latest news and announcements from LeadsRx. If you’d like to join our editorial distribution list, please send a note to info@LeadsRx.com.

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

Today, LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in isolation, potentially leading to wrong or even damaging marketing decisions.

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LeadsRx Welcomes David Canelis as Vice President of Customer Success Who Will Help Establish Industry Best Practices for Use of Marketing Attribution

Portland, Ore., August 25, 2020 – Today, LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution. “LeadsRx has made great strides in establishing marketing attribution as an essential...

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LeadsRx Expands International Business with European Reseller – MarketForce

Portland, Ore., and Slough, UK, August 4, 2020 –  LeadsRx, a marketing attribution company, has expanded its international reach with its first reseller in Europe, MarketForce, Inc., a leading performance marketing agency. With this relationship, MarketForce will be the exclusive vendor to offer LeadsRx impartial multi-touch attribution to marketers and advertisers throughout Europe. Marketing attribution is the science of associating a business's revenue to the marketing costs incurred...

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Westwood One and LeadsRx Release Second Annual Direct-to-Consumer Media Attribution and Awareness Report

Study Finds Radio + TV Provides Seven Times the Search and Site Traffic Lift of Google and Facebook Ads AM/FM Radio Advertising Enhances Google/Facebook Performance During the Pandemic New York, NY – July 13, 2020 – CUMULUS MEDIA’s Westwood One, America’s largest audio network, partnered with LeadsRx and MARU Matchbox to conduct their second annual Direct-To-Consumer Media Attribution and Awareness study to understand the marketing effectiveness of direct-to-consumer firms and the state of...

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LeadsRx Releases First Multi-Touch, Cross-Channel Podcast Attribution Product

Portland, Ore., June 30, 2020 – LeadsRx today announces the first ever multi-touch, cross-channel attribution solution that incorporates real-time podcast advertising data alongside other advertising mediums. This new capability means advertisers can finally evaluate their return on podcast advertising campaigns and make in-flight optimization changes helping to reduce wasted ad spend. The LeadsRx podcast attribution capability is available immediately at no additional cost as part of...

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LeadsRx Releases Version 3.0 of Its Unrivaled Multi-Touch Attribution Platform

LeadsRx Attribution features advanced attribution technology, Enhancements for B2B marketers and greater support for marketing agencies Portland, Ore., April 21, 2020 – Today, LeadsRx announced the availability of Version 3.0 of its unrivaled impartial marketing attribution platform, LeadsRx Attribution™ - providing advanced features to arm businesses and marketing agencies with the insights, technology and confidence they need to deepen customer relationships and achieve the highest...

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LeadsRx Offers Independently Owned Radio Stations in the U.S. and Canada Complimentary Analysis of Clients’ Advertising Programs

Portland, Ore., April 14, 2020 – Available immediately, marketing attribution software company LeadsRx, is offering independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their client’s terrestrial advertising during the months of April and May. Analysis will include showing increased web traffic after exposure to radio advertising ("web lift"), and segmentation analysis by daypart, advertising creative, and more. This program is designed to help broadcasters...

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LeadsRx Offers Complimentary Triage Assessment Program to Help Businesses

Program will assess state of a company's marketing programs in time of great need Portland, Ore., March 26, 2020 – Available immediately, marketing attribution software company LeadsRx, along with select partners, is offering a complimentary Triage Assessment Program. This program is designed to help businesses in a time of need as the nation faces the COVID-19 and economic crises. Many businesses are struggling, and marketers need to retool their marketing and advertising programs and refresh...

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LeadsRx Expands International Business with First Reseller – Brazil-based Puzzle Ads

Portland, Ore., and Florianópolis, BRA, March 24, 2020 –  LeadsRx, a marketing attribution software company, has expanded internationally with its first reseller, Puzzle Ads. This move is in response to a growing interest in impartial marketing analytics outside the U.S., especially in Brazil, Australia, the United Kingdom, and Europe. Marketers and advertisers in these regions are responding to the pressure to prove Return on Ad Spend (ROAS) numbers for their businesses. Puzzle Ads is...

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LeadsRx CEO AJ Brown Joins Portland Business Journal Leadership Trust

Portland, Ore., March 17, 2020 – AJ Brown, CEO and co-founder of LeadsRx, a marketing attribution software company, has been invited to join Portland Business Journal Leadership Trust, an exclusive community for influential business leaders, executives and entrepreneurs in Portland. AJ was chosen for membership by the Portland Business Journal Leadership Trust Selection Committee due to his experience, leadership and influence in the local business landscape and beyond. AJ got the inspiration...

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LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS

Portland, Ore., March 10, 2020 – LeadsRx today further strengthens its unrivaled marketing attribution SaaS platform for marketers by partnering with WideOrbit, a leading provider of advertising management technology for media companies and broadcasters. By combining LeadsRx and WideOrbit’s powerful technology offerings, LeadsRx customers will benefit from the automated and accurate delivery of broadcast advertising data, while WideOrbit customers will be able to tap into impartial multi-touch...

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LeadsRx Launches Marketing Attribution Insights Service

New LeadsRx Insights Service helps marketers pinpoint opportunities to optimize marketing campaigns and maximize return on ad spend Portland, Ore., February 18, 2020: Marketing attribution software company LeadsRx has launched the LeadsRx Insights Service to help marketers use data science to elevate marketing performance. As part of the service, a LeadsRx Attribution Data Scientist digs into client attribution data to develop a marketing attribution game plan with actionable insights designed...

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Larry Todd, Vice President Worldwide Sales for LeadsRx, Accepted into Forbes Business Development Council

Portland, Ore., February 4, 2020: Larry Todd, Vice President of Worldwide Sales for LeadsRx, a marketing attribution software company, has been accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives. Larry was vetted and selected to the Forbes Business Development Council based on his 10-year track record of building relationships and solving key business problems that led to positive business...

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Attribution 2020: Leap or be Left Behind

Portland, Ore., December 17, 2019: Marketing attribution is poised for a challenging leap in 2020. The innovators and early adopters have been feasting, optimizing return on ad spend (ROAS) by deploying sophisticated universal tracking and multi-touch technologies. The competition is catching up. In 2020, marketing attribution will cross the chasm into widespread adoption. As the industry jumps forward, marketing attribution software company LeadsRx is looking into its impartial...

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Hybrid Media Services Switches to LeadsRx Attribution Services

Portland, Ore., November 12, 2019: Today, LeadsRx announced that Hybrid Media Services, a leader in the direct response digital audio industry, has switched to LeadsRx Broadcast Attribution™ to benefit from the instant marketing attribution results LeadsRx provides. Hybrid Media Services switched to LeadsRx marketing attribution software and services to meet clients’ high expectations to get direct results from their media buying and to increase the return on ad...

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LeadsRx Builds on Marketing Attribution Expertise with New Management Positions

Portland, Ore., October 22, 2019: In response to heavy demand for its products and services, LeadsRx, a marketing attribution software company, has filled three strategic marketing attribution leadership positions. The additions underscore the rapid expansion of marketing attribution as a key initiative across a wide variety of industries and positions LeadsRx with a strong ability to execute and earn greater market share. Larry Todd promoted to Vice President, Worldwide SalesLarry Todd has...

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Young Entrepreneur Council Selects Jeff Keenan LeadsRx Co-Founder to Join Invitation-Only Community for the World’s Most Successful Entrepreneurs

Portland, Ore., October 1, 2019: LeadsRx, a leading marketing attribution software company, congratulates Jeff Keenan its Senior Vice President of Media Attribution and co-founder on his selection by the Young Entrepreneur Council (YEC) to join the invitation-only community for the world's most successful entrepreneurs 45 and younger. Keenan was hand-selected to join YEC based on his accomplishments as an entrepreneur and proven industry leadership. As a member of YEC, Keenan will have...

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Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

America’s Largest Audio Broadcast Network Delivers Unprecedented Transparency to Its Advertising Clients and Sets the Bar for the Broadcast Industry Portland, Ore., September 17, 2019: Today, LeadsRx announced that Westwood One, America’s largest audio network, has chosen to partner with LeadsRx to power Westwood One’s attribution measurement. Westwood One is the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how...

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Cox Media Group Uses LeadsRx Best-in-Class Attribution

Advertisers Use Attribution Capabilities in Cox Analytics to Increase Web Traffic and Use Advertising Dollars More Wisely Portland, Ore., September 3, 2019: Today, Cox Media Group unveiled a partnership with leading marketing attribution company LeadsRx and is using the LeadsRx Broadcast Attribution&trade software within the Cox Analytics service. The attribution capabilities built into Cox Analytics quantify increases in web traffic due to radio advertising across Cox Media...

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Westwood One and LeadsRx Debut Exclusive Data from First-ever Direct-To-Consumer Media Attribution and Awareness Report

Report Shows that Combined Effects of TV and AM/FM Radio Deliver Twice the Site Traffic Lift Versus Digital Google/Facebook Ads April 5, 2019 – New York, NY: Westwood One, America’s largest audio network, and LeadsRx, a leading multi-touch attribution firm, are releasing a major media attribution and awareness report covering the direct-to-consumer (DTC) retail category. For the first time ever, this report using analyses by LeadsRx and data commissioned from MARU/Matchbox,...

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Broadcast Advertising Effectiveness Can Now be Measured Using a New Marketing Attribution Product from LeadsRx

April 10, 2018 – Las Vegas, NV, NATIONAL ASSOCIATION OF BROADCASTERS SHOW, LAS VEGAS, NV: LeadsRx, Inc., provider of marketing attribution software that analyzes customer acquisition strategies, today announced a new product specifically designed for the complex requirements of broadcast advertising. LeadsRx Broadcast™ attributes increases in digital traffic to radio and television advertising giving broadcasters unprecedented insight into the types of ads, programming, and...

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Software Technology Company LeadsRx Takes Office Space in Portland to Grow Operations

Attribution software vendor helps marketing teams understand advertising effectiveness to improve ad spend allocation across digital, broadcast, and offline mediums November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing attribution software, today announced new corporate headquarters in Portland, Oregon. Founders AJ Brown and Jeff Keenan chose the area because of the availability of relevant talent, support for entrepreneurial endeavors, and the lifestyle options Portland has...

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LeadsRx Moves Marketing Attribution Software into the Mainstream

Attribution vendor LeadsRx releases universal conversion pixel and free Ad-Grader tool to 5,000+ accountsN October 31, 2016, Portland, OR: LeadsRx, a provider of marketing attribution software, today announced availability of its 2.0 SaaS product including features that will make real-time attribution insights available to a broad category of mainstream marketers. Specifically, the company has introduced a "universal conversion tracking pixel" that records customer acquisition events from...

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New Integrations offer “Connected” Attribution

LeadsRx Transforms Multichannel Marketing; Adds Integration with Salesforce, Optimizely, Hubspot and CallRail May 9, 2016, Portland, OR: LeadsRx, a marketing attribution SaaS company, today announced that it now provides integrated conversion tracking support for leading sales and marketing technologies. LeadsRx now includes multichannel ROI analytics support for Salesforce, Optimizely, Hubspot and CallRail. With today's news, LeadsRx's industry leading multichannel analytics platform...

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