Newsroom
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May 24, 2022Multi-Touch Attribution Success Story: The Great American Home Store Rewrites the Rules for Retail and Boosts Sales 24% in Two YearsLeadsRx customer The Great American Home Store has been pushing the boundaries in using marketing analytics and marketing attribution technologies to maximize the performance of its marketing and advertising programs, to increase traffic to its ecommerce site and motivate more people to go to its stores.
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May 04, 2022LeadsRx Customer Success Story: Hybrid Media Services Clients Experience 27% Increase in Advertising Effectiveness as Measured by LeadsRxLeadsRx customer Hybrid Media Services, an agency specializing in brand marketing and direct response advertising, has helped its clients experience a 27% percent increase in marketing performance due to its advertising strategies as measured by LeadsRx marketing analytics technology.
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Apr 05, 2022Customer Success Story: Westwood One Relies on LeadsRx to Measure Business Impact of Creative for Advertisement EffectivenessPortland, Ore., April 5, 2022 – LeadsRx marks the four-year anniversary in its partnership with Cumulus Media | Westwood One, America’s largest audio network. It was the first national audio broadcast network to use LeadsRx Attribution™ and LeadsRx Journey™ performance marketing software to power Westwood One’s analytics and attribution to measure the business impact of advertising campaigns and advertising creative for its advertisers. “The last few years have seen a tremendous...
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Mar 22, 2022JamLoop OTT and CTV Advertising Customer Experiences 145% Increase in Website Traffic as Measured by LeadsRx AttributionMarketing analytics company LeadsRx, an Unbounce Company, announced that its marketing attribution product LeadsRx Attribution™ has been selected to power the performance measurement of brand advertising served up by JamLoop’s Over-the-Top (OTT) and Connected TV (CTV) demand-side advertising platform. Specifically, LeadsRx is helping JamLoop analyze and measure website visitation and conversion attribution across multiple screens on behalf of automotive, retail, and financial advertisers.
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Feb 23, 2022LeadsRx Attribution Gives Marketers Impartial Performance Marketing Data to Compare Podcast Ads Vs. Other Ad ChannelsIn 2020, LeadsRx announced it was the first marketing analytics company to deliver the ability to measure real-time podcast ad performance in an unbiased way alongside other advertising on other mediums, digital ads, TV or radio broadcast commercials, and even direct mail. The capability means advertisers can finally evaluate their return on podcast advertising campaigns and make in-flight optimization changes helping to reduce wasted ad spend.
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Feb 08, 2022Emerging Trends in Marketing Attribution and Marketing Analytics for 2022
SMBs and enterprise marketers benefit from unprecedented innovation in privacy-centric marketing technology Portland, Ore., February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in…
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Jan 12, 2022Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx
Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform.
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Nov 30, 2021LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More
LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return…
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Nov 09, 2021LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming
Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spots Solution leads to greater accuracy in multi-touch attribution results for the types of…
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Oct 26, 2021New LeadsRx Privacy Studio™ Expands Support to Additional Cloud Service Platforms to Create Data Clean Rooms
IT teams can build Data Clean Rooms with support for all major cloud services providers IT has full data governance over consumer data within standard SaaS architecture Portland, Ore., October…
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Oct 05, 2021LeadsRx Announces Privacy Studio Software for IT Teams to Build a Data Clean Room
Portland, Ore., October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. LeadsRx Privacy…
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Aug 31, 2021Data-Driven Mindset Powers Marketers to Greater Success with LeadsRx
Portland, Ore., Pittsburgh, Pa., and Kansas City, Mo. August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform…
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Jul 13, 2021RMS Austria Chooses LeadsRx Attribution Solution To Deliver Success For Advertisers
Portland, Ore., July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power…
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May 18, 2021LeadsRx Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2021
Portland, Ore., May 18, 2021 – Marketing analytics company LeadsRx is pleased to announce that it has been named to Inc. magazine’s Best Workplaces for 2021. “The recognition among Inc.’s…
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Apr 13, 2021LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions
LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More Portland, Ore., APRIL 13, 2021 – Marketing…
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Jan 05, 2021New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework
LeadsRx innovative “distributed attribution pixel” technology delivers much-needed shared insights among trusted partners Portland, Ore., January 5, 2021 – LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem…
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Oct 27, 2020LeadsRx Commits to IAB Europe’s Transparency and Consent Framework
Portland, Ore., October 27, 2020 – LeadsRx, a marketing attribution company, continues its commitment to consumer trust and privacy by advancing transparency in marketing attribution by adopting IAB Europe’s Transparency…
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Sep 29, 2020Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models
Today, LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in isolation, potentially leading to wrong or even damaging marketing decisions.
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Aug 25, 2020LeadsRx Welcomes David Canelis as Vice President of Customer Success Who Will Help Establish Industry Best Practices for Use of Marketing Attribution
Portland, Ore., August 25, 2020 – Today, LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice…
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Aug 04, 2020LeadsRx Expands International Business with European Reseller – MarketForce
Portland, Ore., and Slough, UK, August 4, 2020 – LeadsRx, a marketing attribution company, has expanded its international reach with its first reseller in Europe, MarketForce, Inc., a leading performance…
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Jul 13, 2020Westwood One and LeadsRx Release Second Annual Direct-to-Consumer Media Attribution and Awareness Report
Study Finds Radio + TV Provides Seven Times the Search and Site Traffic Lift of Google and Facebook Ads AM/FM Radio Advertising Enhances Google/Facebook Performance During the Pandemic New York,…
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Jun 30, 2020LeadsRx Releases First Multi-Touch, Cross-Channel Podcast Attribution Product
Portland, Ore., June 30, 2020 – LeadsRx today announces the first ever multi-touch, cross-channel attribution solution that incorporates real-time podcast advertising data alongside other advertising mediums. This new capability means advertisers…
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Apr 21, 2020LeadsRx Releases Version 3.0 of Its Unrivaled Multi-Touch Attribution Platform
LeadsRx Attribution features advanced attribution technology, Enhancements for B2B marketers and greater support for marketing agencies. Learn more Portland, Ore., April21, 2020 – Today, LeadsRx announcedthe availability of Version 3.0…
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Apr 13, 2020LeadsRx Offers Independently Owned Radio Stations in the U.S. and Canada Complimentary Analysis of Clients’ Advertising Programs
Portland, Ore., April 14, 2020 – Available immediately, marketing attribution software company LeadsRx, is offering independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their client’s terrestrial…
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Mar 26, 2020LeadsRx Offers Complimentary Triage Assessment Program to Help Businesses
Program will assess state of a company’s marketing programs in time of great need Portland, Ore., March 26, 2020 – Available immediately, marketing attribution software company LeadsRx, along with select…
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Mar 24, 2020LeadsRx Expands International Business with First Reseller – Brazil-based Puzzle Ads
Portland, Ore., and Florianópolis, BRA, March 24, 2020 – LeadsRx, a marketing attribution software company, has expanded internationally with its first reseller, Puzzle Ads. This move is in response to…
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Mar 17, 2020LeadsRx CEO AJ Brown Joins Portland Business Journal Leadership Trust
Portland, Ore., March 17, 2020 – AJ Brown, CEO and co-founder of LeadsRx, a marketing attribution software company, has been invited to join Portland Business Journal Leadership Trust, an exclusive…
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Mar 10, 2020LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS
Portland, Ore., March 10, 2020 – LeadsRx today further strengthens its unrivaled marketing attribution SaaS platform for marketers by partnering with WideOrbit, a leading provider of advertising management technology for…
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Feb 18, 2020LeadsRx Launches Marketing Attribution Insights Service
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Feb 04, 2020Larry Todd, Vice President Worldwide Sales for LeadsRx, Accepted into Forbes Business Development Council
Portland, Ore., February 4, 2020: Larry Todd, Vice President of Worldwide Sales for LeadsRx, a marketing attribution software company, has been accepted into Forbes Business Development Council, an invitation-only community for senior-level sales…
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Dec 19, 2019Attribution 2020: Leap or be Left Behind
Portland, Ore., December 17, 2019: Marketing attribution is poised for a challenging leap in 2020. The innovators and early adopters have been feasting, optimizing return on ad spend (ROAS) by deploying…
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Dec 09, 2019Westwood One Selects LeadsRx Attribution for Multi-Touch Advertising Measurement
The Westwood One and LeadsRx Partnership On September 17th, LeadsRx and Westwood One, America’s largest audio network, announced a partnership that would see LeadsRx power Westwood One’s advertising attribution measurement…
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Nov 12, 2019Hybrid Media Services Switches to LeadsRx Attribution Services
Portland, Ore., November 12, 2019: Today, LeadsRx announced that Hybrid Media Services, a leader in the direct response digital audio industry, has switched to LeadsRx Broadcast Attribution™ to benefit from the instant marketing attribution results…
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Oct 22, 2019LeadsRx Builds on Marketing Attribution Expertise with New Management Positions
Portland, Ore., October 22, 2019: In response to heavy demand for its products and services, LeadsRx, a marketing attribution software company, has filled three strategic marketing attribution leadership positions. The additions underscore the rapid expansion…
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Oct 01, 2019Young Entrepreneur Council Selects Jeff Keenan LeadsRx Co-Founder to Join Invitation-Only Community for the World’s Most Successful Entrepreneurs
Portland, Ore., October 1, 2019: LeadsRx, a leading marketing attribution software company, congratulates Jeff Keenan its Senior Vice President of Media Attribution and co-founder on his selection by the Young Entrepreneur…
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Sep 17, 2019Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement
America’s Largest Audio Broadcast Network Delivers Unprecedented Transparency to Its Advertising Clients and Sets the Bar for the Broadcast Industry Portland, Ore., September 17, 2019: Today, LeadsRx announced that Westwood One,…
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Sep 03, 2019Cox Media Group Uses LeadsRx Best-in-Class Attribution
Advertisers Use Attribution Capabilities in Cox Analytics to Increase Web Traffic and Use Advertising Dollars More Wisely Portland, Ore., September 3, 2019: Today, Cox Media Group unveiled a partnership with leading…
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Apr 05, 2019Westwood One and LeadsRx Debut Exclusive Data from First-ever Direct-To-Consumer Media Attribution and Awareness Report
Report Shows that Combined Effects of TV and AM/FM Radio Deliver Twice the Site Traffic Lift Versus Digital Google/Facebook Ads April 5, 2019 – New York, NY: Westwood One, America’s largest audio…
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Apr 10, 2018Broadcast Advertising Effectiveness Can Now be Measured Using a New Marketing Attribution Product from LeadsRx
April 10, 2018 – Las Vegas, NV, NATIONAL ASSOCIATION OF BROADCASTERS SHOW, LAS VEGAS, NV: LeadsRx, Inc., provider of marketing attribution software that analyzes customer acquisition strategies, today announced a new…
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Nov 14, 2017Software Technology Company LeadsRx Takes Office Space in Portland to Grow Operations
Attribution software vendor helps marketing teams understand advertising effectiveness to improve ad spend allocation across digital, broadcast, and offline mediums November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing…
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Oct 31, 2016LeadsRx Moves Marketing Attribution Software into the Mainstream
Attribution vendor LeadsRx releases universal conversion pixel and free Ad-Grader tool to 5,000+ accountsN October 31, 2016, Portland, OR: LeadsRx, a provider of marketing attribution software, today announced availability of its…
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May 09, 2016New Integrations offer “Connected” Attribution
LeadsRx Transforms Multichannel Marketing; Adds Integration with Salesforce, Optimizely, Hubspot and CallRail May 9, 2016, Portland, OR: LeadsRx, a marketing attribution SaaS company, today announced that it now provides integrated conversion…
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Direct-response audio advertising agency uses marketing analytics to pump up client ad performanceCalvin Lathan is a firm believer in the power of marketing analytics, specifically broadcast and multi-touch attribution. It’s his job, after all, as Director of Data Insight & Intelligence, to take seemingly mundane data and turn it into actionable adjustments that improve marketing performance for audio advertisers. -
People + Data = Better: The Powerful Combo of Analytics and ExpertiseAt LeadsRx, we believe that people + data = better. That means taking multitouch marketing attribution data and having a human analyze it, make sense of it, and measure it against marketing and business objectives—then executing on actionable data to make campaign adjustments that improve marketing performance.
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Furniture retailer embraces digital marketing and measures its impact with analyticsMarketing analytics work. Just ask Justin Bowen, ecommerce manager for The Great American Home Store, a 5-outlet furniture retailer covering a 200-mile radius around the Greater Memphis, Tennessee-area. He and the business have been using the LeadsRx multi-touch attribution (MTA) solution for a couple of years now. Bowen uses analytics data to measure the business’ marketing effectiveness – from its TV and radio ads to paid digital to organic search, social media ads, and more. Any touchpoint used to market the business – it gets measured.
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Customer Success Story: Westwood One Relies on LeadsRx to Measure Business Impact of Creative for Advertisement EffectivenessLeadsRx marks the four-year anniversary in its partnership with Cumulus Media | Westwood One, America’s largest audio network. It was the first national audio broadcast network to use LeadsRx Attribution™ and LeadsRx Journey™ performance marketing software to power Westwood One’s analytics and attribution to measure the business impact of advertising campaigns and advertising creative for its advertisers.
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What is your better in the “people + data = better” marketing equation?People + Data = Better is a simple but vital concept in marketing. It means humans with marketing experience take impartial marketing analytics data – from multi-touch attribution or customer journey analytics – and devise insights that help a brand, company or agency increase marketing performance. But the “better” part of the equation can mean different things to marketers of different brands or in different industries.
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Jump on the Marketing Analytics Train or Be Left BehindThe days of running a TV ad, listing an 800 number, and watching sales roll in—clear proof that ad dollars spent equal revenue in—are long gone. That's the traditional paid linear TV campaign: The ad runs. People call within a short window. Sales increase. The ad worked. That method might still work and contribute to sales, but marketers have many more channels at their disposal—paid and organic social, paid and organic search, streaming audio and podcast ads, OTT/CTV, broadcast radio, SMS text, a newsletter, even tradeshows and cold-calling. There's a good chance marketers—whether B2C or B2B—are and should be advertising on most if not all available paid and nonpaid channels. But how do you know what is working, and just as important, what is not at driving website traffic and conversions? Enter multitouch attribution (MTA).
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How Auto Dealer advertising works and the Looming Disappearance of TV AudiencesAs the U.S. continues its emergence from the pandemic, the Federal Reserve finds auto sales are recovering. In January of this year, the seasonally adjusted annual rate (SAAR) was 15 million vehicles, up from a dip in Q3 and Q4 2021. Cox Automotive forecasts a total of 16 million vehicles sold for 2022. Americans are spending and the time for auto dealers to advertise is now.
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JamLoop OTT and CTV Advertising Customer Experiences 145% Increase in Website Traffic as Measured by LeadsRx AttributionMarketing analytics company LeadsRx, an Unbounce Company, announced that its marketing attribution product LeadsRx Attribution™ has been selected to power the performance measurement of brand advertising served up by JamLoop’s Over-the-Top (OTT) and Connected TV (CTV) demand-side advertising platform. Specifically, LeadsRx is helping JamLoop analyze and measure website visitation and conversion attribution across multiple screens on behalf of automotive, retail, and financial advertisers.
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Marketers, Stop Collecting More Data And Clean Up What You HaveConsumers are used to the convenience of saved logins and preferences. Whether they’re placing an order on an ecommerce site or logging into their healthcare portal, they trust their information – their address, purchase history, etc. – is secure and “remembered.”
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LinkedIn acquires web analytics company Oribi for $80M to $90M. Oribi competitors include Factors.AI, Heap, and LeadsRx.With this acquisition, Linkedln plans to tap into Oribi’s technology and open an office in Israel. Here are the top-line bullets you need to know.
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“People Plus Data Equals Better”: LeadsRx’s AJ Brown Talks Unbounce AcquisitionIn January, conversion intelligence platform Unbounce acquired PDMI member LeadsRx, a marketing analytics SaaS platform. Founded in 2015, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels — allowing them to better optimize their conversion paths, ad spend, and ROI.
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LeadsRx Attribution Gives Marketers Impartial Performance Marketing Data to Compare Podcast Ads Vs. Other Ad ChannelsThe podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. It’s why advertisers are tuning in and are willing to spend upwards of $800 million dollars to reach consumers – with little knowledge of how those ads perform when compared to advertising on other mediums.
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LeadsRx Attribution Gives Marketers Impartial Performance Marketing Data to Compare Podcast Ads Vs. Other Ad ChannelsThe podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. It’s why advertisers are tuning in and are willing to spend upwards of $800 million dollars to reach consumers – with little knowledge of how those ads perform when compared to advertising on other mediums.
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Best Practices for Marketing Tech Companies Seeking M&A ActionIn January 2022, Vancouver’s Unbounce made news with its acquisition of LeadsRx, a U.S.-based marketing analytics SaaS platform that evaluates marketing performance across touchpoints and channels. The marketing technology (martech) acquisition has potential to be a game changer for the small- and mid-sized businesses composing the bulk of Unbounce’s clientele. It also serves as a signal for what the future may hold for this burgeoning sector.
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Emerging Trends in Marketing Attribution and Marketing Analytics for 2022Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies.
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Buzzworthy B2B: The Latest News & Trends From January 2021We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout January 2022 below!
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Is the SaaS Architecture Broken for Consumer Privacy?While the basic concept of “software-as-a-service” has been around for decades, I think that most people would credit Marc Benioff as the driving force behind mainstream adoption. With the introduction of Salesforce in 2000, Marc and his team put the software industry on notice with their now famous “No Software” slogan. It worked.
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Accurately Measure Marketing Effectiveness Means Identifying All Channels On A Customer’s JourneyAs advertisers expand their marketing reach to mediums like podcasting or over-the-top (OTT) – and even take a fresh look at television and radio advertising – more niche measurement solutions are arriving on the scene: Podsights, Veritone and TVSquared are all examples. Now, a large brand might have four or more different measurement systems that all take credit for overlapping outcomes and all try to justify the medium they measure as “the winner.”
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Marketing Analytics Platform LeadsRx Is SoldA Saas platform that was created in 2015 in Portland, Ore., with the intent of helping marketers understand the value of each customer touchpoint across radio, TV, podcasts, streaming services, digital and other advertising channels has been acquired by a Canadian “convergence intelligence platform” for small and mid-size businesses founded in Vancouver, B.C.
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Bootstrapped Portland startup LeadsRx acquired by UnbounceAnother exit for a local startup. Portland’s LeadsRx which has been focused on increasing marketing conversion rates since its founding in 2015 has been acquired by Unbounce, an industry leader in landing page optimization.
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Unbounce Acquires U.S.-Based Marketing Analytics Platform, LeadsRXUnbounce, the conversion intelligence platform, announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.
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Unbounce acquires LeadsRx to help companies measure marketing performanceThe acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers.
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UNBOUNCE ACQUIRES US-BASED MARKETING TECH STARTUP LEADSRXLanding page and conversion optimization company Unbounce has acquired United States-based LeadsRx to bring marketing analytics tech to its small and medium-sized business (SMB) customers.
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Unbounce Double-Clicks On Attribution With LeadsRx AcquisitionLanding-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions.
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Product Review: Enhanced Visibility into Performance Across Affiliate and Media CampaignsRakuten Advertising partnered with LeadsRx to provide clients with an objective view of attribution. LeadsRx includes a variety of technologies to map the entire customer journey for online and offline events. Advertisers can see when consumers visit web pages, engage with marketing campaigns, view ads and complete a purchase. Additionally, the dashboard displays conversion segmentation, attribution summaries, marketing touchpoint performance, content frequency, ROAS and acquisition costs.
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More Data Shows Radio’s Lift for Google and FacebookThere’s no shortage of advertising. The average person may encounter hundreds or thousands of ads per day in various mediums — radio, TV, online, in person, etc. With such fierce competition to capture the attention of consumers, your advertisers need to be in many places. When they pair radio ads with digital ones, the two can work together and lift performance.
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LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and MoreLeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events. App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events
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LeadsRx Adds Multitouch Attribution for TV AdsMarketing analytics company LeadsRx today announced that its LeadsRx Attribution product now supports multitouch attribution for national TV commercials, including live, broadcast, and dual-feed cable programming. This new LeadsRx capability supports national TV spot logs that take into consideration the complexities of national advertising. The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight saving time considerations.
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New LeadsRx Privacy Studio(TM) Expands Support to Additional Cloud Service Platforms to Create Data Clean RoomsLeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio™ architecture. This new support capability enables IT organizations greater flexibility in choosing a system to host Data Clean Rooms (DCR) that house marketing analytics data, further protecting sensitive consumer data.
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New LeadsRx Privacy Studio(TM) Expands Support to Additional Cloud Service Platforms to Create Data Clean RoomsAs marketing teams continue their use of advanced analytics such as multi-touch attribution and customer journey mapping, many will choose to store this data outside of the traditional Software-as-a-Service (SaaS) architecture and instead use a private Data Clean Room (DCR). This move allows full data governance over consumer data according to corporate policy and demands. LeadsRx Privacy Studio™ is one of the first SaaS solutions that offers DCR capabilities natively.
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LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer DataLeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams to fully control data governance according to corporate policy while also enabling full analytic access through SaaS applications. According to the company, DCRs are necessary given consumers’ privacy demands and for businesses to be compliant with GDPR, CCPA, HIPAA and other security and privacy regulations.
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Want A More Inclusive Work Culture? Try These 10 Simple Leadership StrategiesInclusivity starts with the hiring process. If a candidate looks amazing on paper and backs it up in interviews, the rest really should not matter. Yes, a good “fit” is helpful, but it is surprising to me how many times someone from a different culture or background can bring a refreshing—and often needed—perspective to a work team. That perspective should be nurtured. Ask questions of a new hire, not to be intrusive, but to be curious and in an effort to learn more about the person and how they view the world, the industry and the job at hand.
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People Keep Marketing Analytics RealPeople + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with our data analysts or the marketing professionals we work with — as a benefit to using marketing analytics to improve performance.
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LeadsRx Announces Privacy Studio Software for IT Teams to Build a Data Clean RoomLeadsRx Privacy Studio™ is available to IT teams and establishes a Data Clean Room (DCR) that houses and makes available the anonymous and first-party data needed to drive analytic software. The architecture allows IT to fully control data governance according to corporate policy while also enabling full analytic access through SaaS applications.
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Six Questions On The Radio Industry For Suzanne GrimesSuzanne Grimes is the EVP of Corporate Marketing for Cumulus Media, she is responsible for marketing strategy, branding, solutions and insights for Cumulus Media’s 415 owned-and-operated stations broadcasting in 85 U.S. media markets. Grimes is also the President of Westwood One, the #1 radio network in the U.S., she oversees the strategic direction and execution of the network’s operations, programming, and advertising partnerships for nearly 7,300 broadcast radio stations and numerous digital channels reaching a quarter of a billion people each week.
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Data-Driven Mindset Powers Marketers to Greater Success with LeadsRxMarketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients.
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Nine Things Every New Manager Needs To Do In The First 90 Days Of Their RoleAny new manager should get to know their team, collectively and as individuals, whether they are a new outside hire or a promotion from within. You need to identify the strengths, weaknesses, opportunities and challenges that lie ahead. Figure out how your skills mesh with others and how you can lend a hand to congeal your team together. If one person is better at one aspect of the job, can they be paired up with someone who struggles in that area to learn from their co-worker? Those first 90 days are critical, and it will be apparent even at 30 days in if the path to success is being paved or if some blasting dynamite is needed.
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The Pros And Cons Of Probabilistic AttributionThe mother of all “what ifs” for enterprise marketers is: What if all consumer tracking went away, eliminating the possibility of identifying anonymous markers? What if the most horrible predictions came true: third-party cookies – gone; local storage – removed; first-party cookies – blocked; IP addresses – cloaked.
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10 smart strategies to help your company transition to a shorter workweekWe’re experimenting with “half-day Fridays” to give staff extra personal time and more time away from their computers. So far, it’s been a great experience, and we’ve seen no loss of productivity at all. In fact, I believe the team is more energized when they return to work on Mondays. This could be the first step toward a permanent four-day workweek — we will see! – AJ Brown LeadsRx, Inc.
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RMS Austria and LeadsRx Attribution Solution Deliver Success for AdvertisersIn order to compete with online media and to help make the case for radio advertising’s effectiveness, it is essential for radio to be able to prove the positive impact it has on driving web traffic. Without proof of the “lift” radio contributes to marketing campaigns, online (or digital) channels are more than happy to claim all the credit for marketing success with what is known as “last-click attribution”. egtabites have previously featured case studies where attribution has helped marketers succeed. Today we are showcasing RMS Austria and its partnership with LeadsRx
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LeadsRx, Triton Digital Integration Aims To Enhance Podcast Ad Campaign AttributionThe LeadsRx Attribution Platform recently integrated with Triton Digital’s Omny Studio platform and Tap Advertising server to help its shared userbases measure podcast advertising data for enhanced account attribution and improved ad campaign orchestration.
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Great American Home Stores Shift to DigitalGreat American Home Store went live with LeadsRx at the end of 2019. While the initial reason was the consumer shift to digital, it turned out to be a fortuitous decision when the COVID-19 pandemic hit, forcing the temporary closure of the warehouse and showrooms and resulting in severely reduced foot traffic, even when stores did reopen.
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11 Tips For Creating Successful Radio Ad CampaignsIn this radio advertising guide, we will explore some beautiful radio ad campaigns of all time and learn more about effective radio advertising. In the world of media and graphics that’s all fairytales and glitters, simple sweet radio still manages to stand out. When the entire scenario in the world has changed, not much has changed with radio. It’s still the same tuning to the right frequency to get the desired music. But one thing that has changed is that marketers are now seeing radio as an opportunity to reach, recognition and reward their brand
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What’s an Attribution Model & Why Are They Important for HCP Campaigns?An HCP is on their way to work. While in the car, they listen to their favorite podcast. Once they get there, they pick up their tablet and scroll through electronic health records (EHRs) to get up to date on their first few patients. During their appointments, they visit endemic websites to research treatment and medication options. During their lunch break, they track their nutrition on MyFitnessPal and scroll through The New York Times’ app.
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What CIOs need to know about digital experience monitoringWith more people working from home in the wake of the pandemic and compute workloads continuing their rapid migration to the cloud, huge portions of an enterprise’s business now happen outside the office. Keeping track of how things are running has never been a greater challenge. Enter digital experiencing monitoring.
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Rakuten Advertising Launches Expanded Real-Time Multi-Touch Attribution Offering with Probabilistic MeasurementAs the digital landscape continues to evolve, so does the commitment of Rakuten Advertising in providing our clients with an accurate, unbiased view of performance across their marketing channels. Understanding and identifying key touch points throughout the consumer journey that influence, engage and ultimately drive conversions is crucial for advertisers in understanding how to maximize their investment, and best reach customers across platforms, devices, and strategies.
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Best Places to Work – LeadsRxOur company is relatively flat, and all hierarchy is removed for the good of getting our jobs done. Anyone can speak with anyone, no one blames anybody else, and we all embrace accountability. By allowing individuals to make decisions, we feel our company ultimately fosters deeper customer relationships. We make sure marketing efforts get full exposure within the company and that everyone gets the chance to contribute — no idea goes unheard!
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Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot TrafficJust because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations. Companies such as Amazon, Boll & Branch and Fabletics have opened and continue to open physical retail locations at a surprising rate.
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11 Smart Ways For Leaders To Assess Accomplishments Each QuarterOne of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for their teams. To motivate teams to accomplish these goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, they can look back together, track how far they’ve come, see what still needs to happen and prepare for the quarter ahead.
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What’s Next In Digital Audio Ad Targeting? Identity Graphs.As digital audio listening continues to grow – from online radio to podcasting – advertisers are following the ears. The number of Americans who say they listen to podcasts on a weekly basis jumped 17% during the past year, according to the Infinite Dial 2021, and 62% of the U.S. 12+ population are now weekly online audio listeners.
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Chatbots – The Good, The Bad, and The MaybeThe chatbot software brings a lot to companies to enhance their customer relations. These virtual and conversational assistants have become in the world of technology, tools that many people rely on to save time. Younger consumers who grew up with technology often prefer to chat with bots instead of hopping on a call, so it is worth exploring this ever-improving technology.
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Where Vanity URLs and Promo Codes Fall ShortIf a tree falls in the forest and no one is around to hear it, does it make an attributed impression? Tortured metaphor aside, tracking the success of a podcast ad campaign is a tricky proposition for many reasons. And while plenty of direct response advertisers hang their hats on conversion-based tracking methods, not all options are created equally.
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23 Best Marketing Attribution Tools To Choose From in 2021Digital marketers are facing more challenges today. One reason is that more digital channels are coming into play. Secondly, the customer journey, too, is growing in complexity. According to a survey by Statista in 2020, an average household had access to more than 10 connected devices. This means that consumers can potentially use several devices before making a purchase decision.
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LET’S ROLL: WHY AMERICA’S AUTO DEALERS NEED TO INCREASE THEIR AM/FM RADIO ADVERTISINGEconomic indicators are trending positive. “Consumer Confidence increased to its highest level since the onset of the pandemic in March 2020,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “Consumers’ assessment of current conditions and their short-term outlook improved significantly.
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Do We Really Need a “Universal ID” for Accurate Attribution?With the impending changes to cookies, consumer privacy, and device IDs, it’s no wonder that marketers are frustrated. From audience targeting to mapping accurate customer journeys, marketers need a reliable way to guide consumers along their path to purchase in a “cookieless” world. Without this, acquisition costs will rise, and lifetime values will drop. Frustrated? You bet.
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Oregon businesses endured unprecedented year: ‘What’s next, locusts?’You can’t blame John Helmer for being a sunny optimist. The third-generation proprietor of John Helmer Haberdasher in downtown Portland will celebrate the family store’s 100th birthday this year. It has survived depression, world war, and the advent of Amazon.
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How to Meet the Needs of a Growing Hybrid WorkforceDuring the past year, employers and employees have become more comfortable with the notion of working remotely. What began as a temporary arrangement due to global health concerns has turned into a strategic option for many organizations that wish to add flexibility to their workforce, expand their talent pool beyond local office locations, and attract new staff.
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15 Ways To Give Back (And Generate Good PR For It)When you give back to your community, you don’t necessarily do it for the buzz it will create around your business. However, receiving recognition for your social responsibility is an added plus—especially in today’s highly socially aware world.
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Understanding Attribution Models: What Are They? And Why Are They Important?Engagement is the glue that keeps customers around once they’ve made their initial purchase. This notion is true for eCommerce companies, car dealerships, and restaurants. Members of your target audience have too many choices these days, and those options will continue to grow. Engagement keeps your brand top of mind when your customer prepares to make another purchase.
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Nine Tips All Entrepreneurs Need To Hear When Starting A BusinessThe No. 1 piece of advice I’ve received is you must believe deeply in the mission of the business and the product or service it provides. If you are going into the business with one or more partners, you must make sure they too have as strong of a belief in the mission as you have. There has to be a spark, something that is so motivating that failure is not an option.
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Marketing Attribution—What Is It And Why Does It Matter?Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and prove you are driving a return on your marketing investment (your “ROMI”). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction.
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Tracking Campaign Performance With RadioIAB published survey results at the end of 2020 indicating that 64% of media buyers said they will focus on digital performance marketing in 2021 with the ability to evaluate plans and results more frequently.
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LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing RelationshipsThe Ecosystem Attribution platform from LeadsRx is designed to map the customer journey and provide attribution analysis across the websites of network owners and partners to improve product and service promotion within an industry ecosystem.
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15 SMART STRATEGIES FOR HANDLING NEGATIVE CUSTOMER REVIEWSNo one likes to receive bad reviews or negative feedback from customers. Often, business owners may feel these are personal attacks or coming from a competitor trying to start trouble. As a result, rather than patiently responding with an open mind, some businesses lash out and become defensive.
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LeadsRx product ‘enables transparency’Currently, owners of a network diligently promote and advertise products and services provided by trusted partners, but they are unable to prove that their efforts are paying off with sales conversions. With network owners on one end and selling partners on the other, capturing an accurate customer journey and attribution analysis across this ecosystem requires collaboration and cooperation among the players.
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A New Struggle For Marketing Ecosystems: Measuring Value Across Networks Of PartnersWouldn’t it be nice to get full credit for the value you are delivering across the ecosystem? This is a real problem for network owners like online marketplaces, franchise parent companies and directory sites. These groups perform marketing on behalf of their trusted partners but can struggle to show the value of their efforts analytically.
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Why Data Has Become Indispensable Throughout The Sales Process.Data has become the new radio currency, an essential fuel used for much more than just validating a station’s reach and audience strengths. From prospecting, to prepping for that first meeting, to proposal generation, closing, creative tweaking and assessing the campaign outcome, some combination of data, analytics and AI but is being used for every aspect of the sales process.
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LeadsRx Announces New Ecosystem Attribution ProductLeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution™ – the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem.
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New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and their Trusted Partners within a First-Party Data FrameworkLeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) – the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem.
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The Keys to Optimizing Your Marketing Budget with AttributionAttribution is one of the most effective measurement practices in marketing today, capturing the attention of marketers and accountants alike. Generally speaking, attribution is the method of analyzing individual touchpoints consumers have during their buying journey to determine which ones drive them toward a purchase.
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Westwood One Blog: How Many Ads Should A Radio Station Run To Get Results?“Online marketplaces, directories, and franchised operations all struggle to show the real value they provide to their partners,” said AJ Brown, CEO and co-founder of LeadsRx, in a statement. “This is a billion-dollar problem for these collaborative marketers who otherwise can only communicate self-reported stats that may not be believed by their partners. By using the LeadsRx distributed attribution pixel, network owners can demonstrate their value in a transparent and trusted way, while also levelling the competitive landscape among network owners and other advertising channels.
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New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted PartnersLeadsRx Ecosystem Attribution, with its innovative distributed attribution pixel technology, allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone. When combined with the partner’s own first-party data, this results in a complete and accurate picture of the collaborative customer journey leading to shared insights and transparent accountability
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Determining the best attribution model for your ad campaignDetermining how your ad compels prospects toward conversion and how to measure that influence can be like Indiana Jones searching for the holy grail. However entertaining that film was, there doesn’t have to be as much intrigue and drama when trying to understand your engagements’ influence on converting customers. Using the right attribution model can mitigate much, if not all, of the uncertainty surrounding the impact each engagement has. But first, let’s define what an attribution model is.
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Martech Interview with Co-Founder and CEO, LeadsRx – AJ BrownTell us about your role in LeadRx?:
I’m one of the two co-founders and the CEO of the company. To be honest, I think of myself as a “Jack of all trades” and do everything from writing code to building marketing programs, helping with sales, handling support questions, and even emptying the trash from time to time. It’s what you do at a startup! -
LeadsRx Announces New Ecosystem Attribution ProductLeadsRx Ecosystem Attribution, with its innovative distributed attribution pixel technology, allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone. When combined with the partner’s own first-party data, this results in a complete and accurate picture of the collaborative customer journey leading to shared insights and transparent accountability.
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Marketplace Networks: A Solid Advertising Attribution OpportunityBeing the owner of an aggregator, directory, franchise or other marketplace site providing marketing assistance to an entire ecosystem requires diligence and, now more than ever, unbiased measurement of marketing performance. Network partners on the selling end of the partnership will demand it, if they are not already.
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New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces“Online marketplaces, directories, and franchised operations all struggle to show the real value they provide to their partners,” said AJ Brown, CEO and co-founder of LeadsRx. “This is a billion-dollar problem for these collaborative marketers who otherwise can only communicate self-reported stats that may not be believed by their partners; by using the LeadsRx distributed attribution pixel, network owners can demonstrate their value in a transparent and trusted way, while also levelling the competitive landscape among network owners and other advertising channels.”
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Westwood One Blog: How Many Ads Should A Radio Station Run To Get Results?WESTWOOD ONE and the RADIO ADVERTISING BUREAU have partnered to determine and set guidelines based on four campaign goals, ranging from a 34% reach to a 78% reach of a station’s audience, to answer the question, “How many ads should I run per week?”
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How Many Radio Ads Should Advertisers Run?That’s the topic Cumulus Media’s Pierre Bouvard writes about in his latest blog HERE. Bouvard takes a look at research that digs into light, medium and heavy schedules and what it all means in terms of results for advertisers
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Podcast: Finding the prescription for better e-commerce salesLeadsRx CEO AJ Brown visits On The Record to share new strategies for measuring and improving digital advertising performance. Along the way he’ll reveal how these strategies helped brick-and-mortar furniture retailer, The Great American Home Store, dramatically improve its e-commerce performance in the middle of the pandemic.
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10 Critical Qualities Every Startup Hire Should HaveWorking for a startup is vastly different than working for an established company. Established companies have steady processes and defined operations, while startups often wade through a constant stream of pivots and unknowns. It makes sense, then, that startup employees would require certain skills and attitudes to thrive in this type of workplace.
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Is Radio Ready For Multi-Touch Attribution?During the past few years, radio has increasingly relied on marketing attribution software to show advertisers the impact of their radio buys and how to optimize those campaigns for the best outcome. Many of these efforts have focused on measuring web lift – how a campaign drove listeners to the client’s website.
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HOW MANY ADS SHOULD A RADIO STATION RUN TO GET RESULTS?The Radio Advertising Bureau (RAB) fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, “How many ads should I run per week?” The answer always starts with, “That depends. What is your goal?”
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12 Up-And-Coming Industries That Should Be On Biz Dev RadarsBusiness executives who want to understand how the world will develop economically need to keep their eyes open for new opportunities. Technological advances have pushed modern society to the brink of a whole new way of interacting with our environments and other people. These industries are remarkable, not just because of their innovations but because of the potential they represent economically.
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15 Emerging Technologies That Will Change The Future Of Business DevelopmentGrowing a business often requires keeping up with the latest industry trends, including technology. As such, business leaders always need to be on the lookout for new tech that will improve their results and workflow. With so many new apps and tools out there, it can be difficult to forecast which ones are going to have long-term success.
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We Need To Take Another Step Forward in the World of MeasurementIn this exclusive Media Information Bureau column, LeadsRx CEO and Co-Founder AJ Brown says the radio industry “was on the bleeding edge” and broadcasters were the first pervasive users of marketing attribution to measure campaign effectiveness. Thus, they have led in the creation of an industry around ad measurement and tracking customer journeys valued by marketers.
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5 Tools and Technology for Effectively Reporting on Multi-Touch AttributionAs more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there. Here are five of them that have caught my eye
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Great American Home Store increases e-commerce by 1,200%“In March the world shut down, and we spent 10 days trying to figure out how to move forward,” said Justin Bowen, Great American Home Store’s digital manager. “Our stores were closed for several weeks, but we had launched a new website in January that had e-commerce capabilities that were underutilized, so we decided to reach out to people in the Memphis area to let them know they could buy from us online.”
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LeadsRx Uses Multi-Touch Attribution to Help Marketers Connect the Dots Reveals AJ BrownBefore the pandemic, remote broadcasts, appearances, and events were staples of the AM/FM radio industry. These promotions took place in a variety of locations – auto dealers, stores, and shopping centers. Station personalities and street teams would be onsite to interact with listeners, hand out prizes, and drive consumer retail traffic.
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Measuring The Effectiveness Of Radio Advertising In Connected CarsSimilar to other traditional media, radio is using data from new technologies to prove to marketers the medium is effective in selling product. A primary reason for the popularity of in-car radio listening for many advertisers has been their proximity to “point of purchase.” The challenge has been measuring the impact of a radio ad campaign on sales.
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LeadsRx and iHeartMedia reveal results from an auto advertising studyThe study found that radio reaches new potential customers; the majority of radio attributable web traffic is from new customers who had never previously visited the site; endorsements drive two times the response and produces optimal results because radio is a companion; and the top factors for successful radio marketing are reach and frequency.
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THE VIRTUAL REMOTE: HOW AM/FM RADIO STATIONS CAN USE MEDIA AND CREATIVE MESSAGING TO CONNECT CONSUMERS WITH ADVERTISERSBefore the pandemic, remote broadcasts, appearances, and events were staples of the AM/FM radio industry. These promotions took place in a variety of locations – auto dealers, stores, and shopping centers. Station personalities and street teams would be onsite to interact with listeners, hand out prizes, and drive consumer retail traffic.
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LeadsRx Capabilities to Measure OTT Effectiveness and Contribution to Customer JourneyLeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations.
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Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution ModelsToday, LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations.
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Experts: Podcasts & Streaming Are Crucial Components Of Multichannel Campaigns.“Half the money that I spend on advertising is wasted, but the trouble is that I don’t know which half.”The good news, Sommer said, is that the 21st century proliferation of modern technology, as well as the sophistication of broadcast and digital campaigns, enables us to know which half is now working and driving performance.
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Privacy, Trust and Retailers’ Cookie ConundrumConsumers have been requesting stronger safeguards to preserve and protect their digital identities. As a result, increasingly tougher requirements are being instituted by browsers such as Chrome and Safari, and regulators, to meet their demands.
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LeadsRx Adds OTT to Attribution PlatformsLeadsRx Attribution lets marketers compare the effectiveness of OTT advertising to other marketing channels for return on ad spend (ROAS), allocating proper credit to the other touchpoints often impacted by OTT ads, like organic and paid search.
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LeadsRx Adds OTT To Attribution Platforms – Destination CRMLeadsRx Attribution lets marketers compare the effectiveness of OTT advertising to other marketing channels for return on ad spend (ROAS), allocating proper credit to the other touchpoints often impacted by OTT ads, like organic and paid search.
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11 Steps to Successful B2B AttributionB2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within target accounts
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Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution ModelsLeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations.
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OTT Advertising: Now In ‘Multi-Touch Attribution Models’It’s thanks to a new set of capabilities added to LeadsRx‘s marketing attribution platform.This, the company says, allow advertisers to incorporate OTT ad analytics within multi-touch attribution models. As LeadsRx sees it, it is the primary way marketers assess ad performance and make spend optimizations.
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The Great American Home Store Puts all the retail pieces togetherAfter a rocky start with its online sales platform, GAHS achieved growth in eCommerce sales of 1200 percent during the pandemic.
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LeadsRx, a Portland, Ore.-based marketing technology company, appointed David Canelis as vice president of customer successCanelis has been a client and professional services executive at software companies including Spirion, Avoka and Seattle-based Tableau.
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How To Improve Your Ad Spend Allocation With IncrementalityThe notion of incrementality has been surfacing a bit more these days, perhaps because marketers’ collective appetite for analytics, in general, has never been stronger. Media mix modeling, marketing attribution and incrementality all promise to deliver insights that help marketing teams make better decisions about ad spend allocation
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Blocking Third-Party Cookies Will Not Mean the End of Marketing AttributionAs many marketers are quickly finding out, Google Chrome will follow Apple Safari and Firefox with the eventual blocking of third-party cookies within the Google Chrome browser. Safari and Firefox have already made the move, but Google, in its desire to take a more measured approach, has determined it will phase out third-party cookies over a two-year period.
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LeadsRx Welcomes David Canelis as Vice President of Customer SuccessToday, LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution.
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LeadRx Releases Cross-Channel Podcast Attribution ToolPodcast Attribution by LeadsRx, a marketing attribution platform, is a multitouch, cross-channel attribution solution designed to incorporate real-time podcast advertising data alongside other advertising mediums.
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LeadsRx Welcomes David Canelis as VP of Customer SuccessLeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success.In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution.
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David Canelis Vice President of Customer Success at LeadsRxLeadsRx, a marketing attribution company, introduced David Canelis in the newly created position of Vice President of Customer Success. Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution.
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A ‘Customer Success’ VP Arrives at LeadsRxCanelis is regarded as a customer success, services, and support expert with more than 20 years of experience in building and leading customer success programs for technology companies including Tableau Software, WebTrends, Oracle, among others.
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MarketForce Inc. unterzeichnet Vertrag als exklusiver europäischer Reseller der Attributions plattform von LeadsRxMarketForce Inc., eine weltweite Agentur für digitales Marketing mit Schwerpunkt auf E-Commerce, und LeadsRx, ein weltweit tätiges Unternehmen im Bereich Marketingattribution, werden gemeinsam den Ausbau von Attributionsdienstleistungen in Europa vorantreiben.
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MarketForce Inc and LeadsRx Partners for ExpansionThe LeadsRx attribution platform combined with MarketForce’s marketing expertise enables brands to elevate marketing performance with the insights, technology and confidence needed to deepen customer relationships and drive better returns.
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LeadsRx Expands International Business with European Reseller – MarketForceLeadsRx, a marketing attribution company, has expanded its international reach with its first reseller in Europe, MarketForce, Inc., a leading performance marketing agency. With this relationship, MarketForce will be the exclusive vendor to offer LeadsRx impartial multi-touch attribution to marketers and advertisers throughout Europe.
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Radio Offers A Compelling Value Proposition For Advertisers – iHeartMedia Is The Best In The SpaceIHRT media has the largest reach among all radio stations in the U.S., and is the biggest name in podcasts. Under-girded by traditional broadcasting, the growth in digital from podcasts could be monumental.
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MarketForce Inc. unterzeichnet Vertrag als exklusiver europäischer Reseller der Attributions plattform von LeadsRxMarketForce Inc., eine weltweite Agentur für digitales Marketing mit Schwerpunkt auf E-Commerce, und LeadsRx, ein weltweit tätiges Unternehmen im Bereich Marketingattribution, werden gemeinsam den Ausbau von Attributionsdienstleistungen in Europa vorantreiben.
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LeadsRx Expands International Business with European Reseller – MarketForceLeadsRx, a marketing attribution company, has expanded its international reach with its first reseller in Europe, MarketForce, Inc., a leading performance marketing agency. With this relationship, MarketForce will be the exclusive vendor to offer LeadsRx impartial multi-touch attribution to marketers and advertisers throughout Europe.
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Second Annual DtC Media Attribution & Awareness ReportCumulus Media’s Westwood One has partnered with LeadsRx and MARU Matchbox to conduct their second annual Direct-To-Consumer Media Attribution and Awareness study to understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity.
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Westwood One: Direct-To-Consumer Retail Sales Continues to SurgeThe data comes from the second annual Direct-To-Consumer Media Attribution and Awareness study in which Westwood One with LeadsRx and MARU Matchbox is seeking to understand the marketing effectiveness of direct-to-consumer firms.
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16 Critical Strategies For Enabling ‘Problem-Centric’ SellingMany companies have adopted a pitch where they attempt to use one strategy to solve all their customers’ problems. This case is typical of the truism, “if one has a hammer, every problem starts looking like a nail.”
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Westwood One, LeadsRX Release Second E-Commerce Advertising Attribution And Awareness StudyWESTWOOD ONE and LEADSRX, in partnership with MARU MATCHBOX, have released their second annual Direct-To-Consumer Media Attribution and Awareness study of direct-to-consumer e-commerce firms.
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Westwood One Says Studies Of AM/FM Ad Buy Showed Big Lift For ClientWESTWOOD ONE is touting the effect of an AM/FM radio advertising buy for a client based on studies by MARU/MATCHBOX and LEADSRX.
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LeadsRx Study: Radio Helps Boost DTC Ads On Google And Facebook.To the frustration of digital ad sellers coast to coast, a majority of marketers’ digital dollars continues to go into the pockets of Google and Facebook. The latest eMarketer estimate is the tech giants will receive 61% of digital ad revenue.
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Podcast Attribution Goes Real-Time As LeadsRx Puts Medium Up Against Other Media.Marketing attribution provider LeadsRx has been ramping up its podcast capabilities during the past year as marketer interest in the medium has grown. Now the Portland, OR-based company says it will offer advertisers the first real-time podcast advertising data alongside other advertising mediums.
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How Can Auto Dealers Pull Out Of The Pandemic Sales Slump?The average sales volumes for automotive dealers across the U.S. and Europe were estimated to be down anywhere from 40% to 85% for the months of March and April 2020, and the slump in sales volume is reportedly the worst in decades.
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Westwood One Says Studies Of AM/FM Ad Buy Showed Big Lift For ClientThe campaign for “a national health and nutrition products retailer” showed that heavy AM/FM radio listeners are 72% more likely to be heavy purchasers of health supplements and more likely to be a customer of the client and shop there the most.
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HEALTH AND NUTRITION PRODUCTS RETAILER USES AM/FM RADIO TO DRIVE AWARENESS AND WEBSITE TRAFFICThe AM/FM radio campaign increased ad recall and brand equity for the retailer’s new offering. Awareness (+50%), interest (+30%), and consideration for the new service (+52%) grew, according to the MARU/Matchbox study conducted in October and December 2019.
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LeadsRx Releases Podcast Attribution ProductLeadsRx has launched a multi-touch, cross-channel attribution product that incorporates real-time podcast advertising data alongside other advertising mediums. It will give advertisers an opportunity to evaluate their return on investment when they buy ads in a podcast.
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Good Medicine: Health Retailer Sees Website Traffic Rise After Buying Radio Ads.Attribution demonstrating a radio ad led to a purchase isn’t always as easy a story to tell as in the clickable world of digital media. But a growing body of research and cases studies is chipping away at the wall that some brands have put around buying audio.
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Feeding America Radiothon Raises $500KRadio Cares, a charitable organization created in response to the hunger crisis in America during the COVID-19 pandemic, announced today that together with over 10,000 radio stations across the U.S., it raised $500,146 for Feeding America, the largest hunger relief organization in America in the one-day Radio Cares: Feeding America Emergency Radiothon on Thursday, April 30, 2020.
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The Value of Multi-Touch Attribution for Auto DealersPrior to the tools we have today for attributing lead traffic, we had to devote a lot of time and work to calculate the cost of an online lead. Now, with tools like LeadsRx, that busywork has been taken out of the equation.
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Marketing as a positive force in the world: 8 mini case studiesIn this article, you’ll see a range of case studies. Some show altruistic campaigns that had significant positive impacts on people, families, companies, society or the world at large.
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Hearing What Works: Audio Attribution Pt. 1In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to discuss.
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Hearing What Works: Audio Attribution Pt. 2For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing
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‘Radio Cares’ Radiothon Raises Half-Million-Dollars For Feeding America.The totals are in: The “Radio Cares: Feeding America Emergency Radiothon” raised $500,146 for Feeding America, said to be the largest hunger relief organization in America.
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Radio Raises $500K During RadiothonThe one-day Radio Cares radiothon held last week for Feeding America, heard on thousands of radio stations across the country, raised over $500,000. The money raised will provide 5 million meals for Americans living with hunger.
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Measuring Offline Marketing Effectiveness In COVID-19 TimesThe COVID-19 global pandemic has put a significant dent in the operations of many businesses across multiple industries. These unprecedented times have impacted enterprises in virtually every country, whether they be sole proprietorships or multinational corporations. While most have been hit hard, some are doing extremely well.
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Radio Cares: Feeding America Emergency Radiothon Raised Over $500,000“Together we accomplished something that had never been done before in our 100-plus years, a nationwide radio event to raise money to help those who truly need our help. It is my sincere hope that this is the first of many annual events to come.”
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Nearly $415K Raised By Radio So FarOur friends at LeadsRx have created a live heat map which shows exactly how much money has been raised so far during the Racio Cares Radiothon which was held Thursday on thousands of radio stations.
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Nationwide Radio Hunger Fundraiser Generates Half a Million DollarsLast week’s Radio Cares radiothon to help fight the hunger crisis brought in a half million dollars to benefit Feeding America, the largest hunger relief organization in the United States. Organizers hope to make it an annual event.
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COVID-19 Update: ‘Jersey 4 Jersey,’ Dave Ramsey, KCMP, Hubbard Seattle, LeadsRx.Marketing attribution provider LeadsRx is offering independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their client’s broadcast advertising during the months of April and May.
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LeadsRX Wants To Help Smaller Radio CompaniesMarketing attribution software company LeadsRx, is offering independently owned radio broadcasters a complimentary analysis of their client’s terrestrial advertising during the months of April and May
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LeadsRx Launches Version 3.0 Of Attribution PlatformLeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to help businesses and marketing agencies deepen customer relations and achieve higher return on ad spending (ROAS).
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LeadsRX Unveils Insights Service Designed To Streamline Attribution ProcessesLeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client attribution data to develop a marketing attribution game plan with actionable insights designed to maximize the return on ad spend.
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LeadsRX Offering Analysis To Independent BroadcastersMarketing attribution software company LEADSRX is offering independent broadcasters with 10 or fewer stations in the US and CANADA complimentary support to help their businesses and to support their advertising clients. It’s available immediately.
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Complimentary Advertising Analysis Support, In a Time of QuarantineMarketing attribution software company LeadsRx is offering independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their client’s terrestrial advertising during the months of April and May.
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LeadsRx provides free ad analysis to independent radio broadcastersMarketing attribution software company LeadsRx of Portland Ore., announced today it is offering small independently owned radio broadcasters in the U.S. and Canada complimentary analysis of their clients’ terrestrial advertising during the months of April and May.
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LeadsRx Offers Complimentary Triage Assessment Program to Help BusinessesAvailable immediately, marketing attribution software company LeadsRx, along with select partners, is offering a complimentary Triage Assessment Program. This program is designed to help businesses in a time of need as the nation faces the COVID-19 and economic crises.
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Triage Assessment Needed? Here’s How LeadsRx Can HelpMarketing attribution software company LeadsRx, along with select partners, are offering a no-cost “Triage Assessment Program” designed to help businesses in a time of need as the nation faces the COVID-19 and economic crises.
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LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROASLeadsRx further strengthens its unrivaled marketing attribution SaaS platform for marketers by partnering with WideOrbit, a leading provider of advertising management technology for media companies and broadcasters.
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LeadsRx Integrates With WideOrbitLeadsRx customers will now benefit from the automated delivery of broadcast advertising data, while WideOrbit customers will be able to tap into multi-touch attribution capabilities across multiple advertising channels.
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Puzzle Ads launches marketing attribution information serviceThat precise attribution is the biggest problem for marketers, no one questions. Just take a look to understand the puzzle that agencies and their clients have to face to understand the real impact of online advertising investments.
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Veritonic Adds LeadsRX, Podsights Attribution Data To Its Audio Analytics SuiteVERITONIC has added cross-channel marketing attribution technologies LEADSRX and PODSIGHTS into its audio analytics suite. LEADSRX provides marketing attribution data for TV and radio, while PODSIGHTS does the same for podcasts.
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Why Radio Is Leading The WayI recently published a blog on three trends that will make a big mark on the marketing attribution landscape in 2020. And while I was speaking to all marketers who advertise on any medium, two of my trends come directly from our company’s experience in the radio industry. Radio is leading the way.
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LeadsRx-WideOrbit Form Reciprocal Partnership.Marketing attribution provider LeadsRx has partnered with ad tech company WideOrbit to make their respective technologies available to each other’s customers. The combination will allow LeadsRx clients to access automated delivery of broadcast advertising data.
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How Data Science Can Elevate A Marketer’s Ad PerformanceLeadsRx’s Insights Service could help solve the data problem. How so? A helpful LeadsRx “Attribution Data Scientist” could prove the trick for sparking more insights and improving the efficiency and performance of marketing and advertising campaigns across all channels.
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Westwood One podcast advertiser and agency studyWestwood One commissioned MARU/Matchbox to conduct a study of key players on the advertising buy side of the podcast ecosystem. 95 respondents completed an online survey during the first week of February 2020. Respondents averaged six years of experience in the podcast industry.
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Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio CampaignsBy integrating LeadsRx marketing attribution data — ROI, performance, reach, etc. — for TV and radio, and Podsights attribution data for podcasts, the Veritonic platform becomes one place to connect pre-market creative analysis with in-market results.
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New Marketing Attribution Service Boosting ROASNew Marketing Attribution Service Boosting ROAS
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DTC Brands Tap Radio To Scale Up Their BusinessAfter years as the financial engine powering podcast advertising, direct-to-consumer brands are turning more to radio as their marketing needs evolve, they’re latching on to radio’s reach and influence to help scale their business.
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WHAT AGENCIES AND ADVERTISERS SAY IS NEEDED TO ACHIEVE $2 BILLION IN PODCAST AD REVENUEAs podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies.
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LeadsRX Partners With WideOrbitCross-channel marketing attribution platform LEADSRX is partnering with WIDEORBIT to offer marketers combined attribution and advertising management technology.
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LeadsRx Partners Up With WideOrbitRadio & Television Business Report
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Why Radio Is Leading The WayI recently published a blog on three trends that will make a big mark on the marketing attribution landscape in 2020. And while I was speaking to all marketers who advertise on any medium, two of my trends come directly from our company’s experience in the radio industry. Radio is leading the way.
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Full-flight Optimization: Attribution Comes to VeritonicLast year’s message was clear: build a solid strategy for audio or squander a tremendous opportunity to influence customers in the most culturally-relevant way possible.
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Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio CampaignsBy integrating LeadsRx marketing attribution data — ROI, performance, reach, etc. — for TV and radio, and Podsights attribution data for podcasts, the Veritonic platform becomes one place to connect pre-market creative analysis with in-market results.
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LeadsRX Integrates With WideOrbitLeadsRx customers will now benefit from the automated delivery of broadcast advertising data, while WideOrbit customers will be able to tap into multi-touch attribution capabilities across multiple advertising channels.
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Bouvard: Where P&G Went With Radio In 2019, Other Brands Will Follow In 2020.If radio is looking for revenue growth in 2020, Pierre Bouvard says there’s an expanding list of sources for new ad buys. After a decade of pouring dollars into digital, often times …
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Bouvard: ‘Another Big Year For Podcasting.’As more big brands are expected to follow Procter & Gamble’s lead and return to broadcast radio, podcasters too are likely to benefit from growing advertiser interest in the coming year, according to Pierre Bouvard.
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14 Ways Business Development Leaders Can Support CEO GoalsBusiness development plays a significant role in growing a company. However, it’s the C-suite vision for the company’s growth that drives achievement.
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LeadsRx chega ao Brasil e anuncia Puzzle Ads como ResellerA empresa oferece serviços de operação de campanhas de mídia programática e também projetos de atribuição de resultados a anunciantes e agências que sofrem para obter a transparência e visão integrada da jornada necessárias para obter o melhor retorno de investimento das suas ações de mídia.
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2020 Outlook: Key Audio Stories to Look for in the Coming YearThe Golden Age of Radio Attribution is upon us: AM/FM radio can now prove its impact. Firms like LeadsRx, Analytic Owl, Veritone, and C3 Metrics now quantify how AM/FM radio ads drive search and website visitation.
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Cox Partners With LeadsRxCox Media Group has announced a partnership with marketing attribution company LeadsRx and will use the LeadsRx Broadcast AttributionTM software within the Cox Analytics service.
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Cox Partners With LeadsRx For Advertising Attribution ProgramSpecifically, the alliance with LeadsRx and Cox Analytics is designed to help advertisers see and understand how consumer actions are influenced by broadcast advertising across a variety of factors, including daypart, day of the week, station and ad creative.
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Westwood One, LeadsRx Expand Attribution Efforts.LeadsRx works directly with advertisers trying to understand the impact of their campaigns. Now Westwood One says it will offer its attribution platform to radio advertisers in categories where the website is an important shopping tool or information source.
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Westwood One, LeadsRx Expand Attribution Efforts.Cox Media Group has unveiled a partnership with a marketing attribution company and is now using its “broadcast attribution” software within its Cox Analytics services.
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Westwood Signs With LeadsRXEarlier this month Cox Media Group announced a partnership with the marketing attribution company. Today Westwood One says it will use LeadsRX to power its attribution measurement.
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For Attribution Measurement, WWO Elects LeadsRxWith the move, Westwood One becomes the first national audio platform to use LeadsRx attribution software “to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.”
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Westwood One Using LeadsRX Software For Attribution PlatformWESTWOOD ONE is partnering with LEADSRX to use the latter’s attribution software with its cross-channel attribution measurement platform, the first national audio platform to do so.
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WESTWOOD ONE BECOMES FIRST NATIONAL AUDIO PLATFORM TO SELECT LEADSRX ATTRIBUTION FOR CROSS-CHANNEL ADVERTISER MEASUREMENTWestwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.
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‘Golden Age’ Of Analytics For Marketers And Media.Data and analytics tools have become a game changer for how radio is programmed, bought and sold. Programmers use them to better understand their audiences, while advertisers rely on them to determine when and how to reach specific audiences with the right message.
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PEOPLE ON THE MOVE-Larry ToddIn his two years serving marketing attribution software company LeadsRx as Director of Sales, Larry Todd demonstrated stellar senior management abilities and a continued commitment to grow its customer base, helping to solidify LeadsRx position as an emerging leader of marketing attribution technology
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PEOPLE ON THE MOVE-Lucas SommerLucas Sommer will oversee LeadsRx marketing, driving thought leadership and advancing marketing attribution at large. With a focus on crafting a narrative about LeadsRx customers marketing attribution successes, Lucas will be an industry expert and resource.
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PEOPLE ON THE MOVE-Alex WeisbeckerLeadsRx marketing attribution technology is used by companies to quantify the effect of advertising on revenue. Alex Weisbecker will help marketers derive the full potential of LeadsRx marketing attribution by providing in-depth studies for global brands and small businesses alike.
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LeadsRX/iHeartMedia Attribution Study Promotes Radio For Increasing Car SalesLEADSRX and IHEARTMEDIA have released a new study on marketing attribution for the automotive industry, with the companies saying that the research showed radio being effective in driving business to car dealerships.
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Hybrid Media Services Signs Up For LeadsRX Attribution Platform“LEADSRX helps us ensure our clients get the accountability and transparency they expect and to improve buying power with accurate insights and data,” added MANNIX. “HYBRID MEDIA SERVICES requires a marketing attribution provider that delivers accurate and timely results.
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Study Finds Radio Drives First Time Customers to WebsitesLeadsRx, a marketing attribution software company and iHeartMedia conducted a large attribution study to help advertisers in the auto industry drive more shoppers to businesses.
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Study Highlights “Five Secrets for Automotive AdvertisersThe media company said that for 17 months, marketing attribution software company LeadsRx tracked “nearly 2 million commercials” run by “more than 300 automotive advertisers” and featuring all major automotive brands.
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A New Study Says It’s Radio That Drives Digital ResultsIn the all-important marketing battle to win new customers, it’s easy for brands to be tempted by the promise of new media and the (fading) scale of television. But they’d do well to consider radio, according to a new report from iHeartMedia and LeadsRx.
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How the Automotive Industry Can Drive More Shoppers to BusinessesMarketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive industry accounted for $1.2 trillion in motor vehicle sales and parts sales in the U.S.
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RADIO GETS RESULTS … BUT DO YOU KNOW HOW TO PROVE IT?In an age of pinpoint metrics, today’s media buyers and advertisers demand more than generic reach and frequency or broad demographic analyses.
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Radio Ads Sell CarsiHeartMedia and marketing attribution software company LeadsRx released findings from a new marketing attribution study that drilled down on automotive radio advertising.
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How the Automotive Industry Can Drive More Shoppers to BusinessesIn 2018, the automotive industry accounted for $1.2 trillion in motor vehicle sales and parts sales in the U.S. The study upends common advertising misconceptions about the ways consumers shop online for cars and highlights radio’s key role in driving immediate and measurable results for automotive businesses.
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PROVING RADIO WORKS WITH MEASUREMENT: WELCOME TO THE GOLDEN AGE OF RADIO ATTRIBUTIONFour executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday.
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LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to BusinessesiHeartMedia and marketing attribution software company LeadsRx released findings from a new marketing attribution study that drilled down on automotive radio advertising.
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Study Shines Light On Radio’s Ability to Drive Web Traffic, Deliver Creative Insights.The analysis by Westwood One and LeadsRx—a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising—looked at online behavior tied to a national AM/FM campaign in November and December of last year.
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Auto Puts Pedal To Metal With Eight Among Top National Advertisers.As Thanksgiving approaches, the automotive industry is prepping for Black Friday specials to kick off a season of holiday shopping. Both automakers and dealerships are gaining traction among national radio advertisers, with eight revving up the Cars & Trucks category within Media Monitors’ top 100, including three in the top 50.
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How Radio Helped A Major Jewelry ChainA recent study conducted by Westwood One and LeadsRx showed how radio helped a major jewelry retailer drive traffic. And with the holidays right around the corner, it’s information you’ll want to have in front of you when pitching your local jewelry store.
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Westwood One Blog Post Points To Strong Performance By AM/FM Radio In Jeweler Client Attribution StudyThe latest WESTWOOD ONE blog post by Dir./Content Marketing LAUREN VETRANO offers some attribution data compiled by LEADSRX that shows radio driving website traffic to a major jewelry retailer last holiday season.
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In 2020 Marketing Predictions, LeadsRx Cites Radio as Innovator.LeadsRx is out with its predictions for marketing trends to watch in 2020. The trends, which are the topic of a new blog post on the company’s website, have implications for all media platforms, but cite radio as ground zero for some of the most timely innovations.
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Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness ReportIn April, we partnered with LeadsRx, a leading multi-touch attribution firm, to release a major media attribution and awareness report covering the direct-to-consumer retail category.
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Another Company Jumps Into Crowded Advertising Attribution Market.Numerous radio companies have partnered with attribution services such as LeadsRx, C3Metrics, AnalyticOwl and Elytics to better demonstrate return on investment to clients.
