Direct-to-consumer (DTC) and ecommerce companies have a few unique problems when it comes to generating revenue:
• The first sale to a new customer is not always profitable once you consider customer acquisition (CAC) and manufacturing costs.
• These sunk costs reduce customer lifetime value (LTV). And if a customer buys only once, profitability may never be achievable.
• Cost of new customers can remain a problem if you don't have the data to make strategic campaign adjustments.
Now, imagine knowing what is – and what is not – working in marketing campaigns. Imagine spending the same amount of money for more revenue, achieving a better return on ad spend (ROAS) and elevating lifetime value. That’s the power of LeadsRx.