The beauty of multi-touch attribution is that it is impartial. You can be confident knowing which offline and online media channels are working or not working, allowing for in-flight adjustments to improve campaign performance.
Marketing Analytics for Media
Impartial Measurement of All Channels
Broadcast TV and Radio
The LeadsRx approach provides an off-the-shelf omni-channel solution for evaluating the performance of TV and radio advertising in conjunction with all other marketing channels – digital ads, streaming commercials and podcast ads, and even direct mail.
By looking at all channels together, including your broadcast ads, you get an impartial view of the customer journey and insights into how well your ads are performing in a true multi-touch attribution environment.
We won’t get technical here on how it’s done, but LeadsRx brings podcast advertising into the multi-touch attribution landscape. Our podcast attribution capabilities are an extension to our omni-channel attribution solution. Ask us about how it works.
OTT & CTV Streaming Ads
OTT and CTV advertising has a unique ability to reach the right audience at the right time through its combination of easy access and convenience. Despite great advancements in digital marketing, advertisers know little about the shows or other ads their spots are running against.
Streaming advertising is incorporated into the attribution data and insights with all other marketing channels to provide a complete view of the overall customer journey. See how OTT/CTV ads contribute to that journey. Specifically within the streaming realm, we’ll measure:
- Impressions and visits to advertiser websites
- Long-lead conversions influenced by ads
- Website lift due to ad exposure
- Segmentation on dimensions such as creative, ad position, show, duration
- Segmented ROI analysis