Privacy Statement

LeadsRx Captures Customer Journeys Without Third-Party Cookies

LeadsRx products include a purpose-built identity graph that unifies customer journeys across browsers, apps, and devices. Without relying on invasive, third-party cookies, the LeadsRx technology maintains a privacy-first approach to helping marketers analyze important data to improve their customer acquisition activities. We will always maintain our unwavering commitment to protecting consumer privacy rights.

Updated January 1, 2021

LeadsRx (hereinafter referred to as “LEADSRX” or “we”) is committed to protecting your privacy online. You are important to us, and we will take special care to maintain your trust. In order to fully understand your rights, we encourage you to read this Privacy Statement and to consult our Site Usage Terms which apply to your use of the LEADSRX web site(s) operated by LEADSRX (e.g., www.leadsrx.com). Please direct questions regarding this Privacy Statement info@leadsrx.com. Your use of the LEADSRX Site indicates your express consent to our collection, storage, use and disclosure of your personal information in the manner described. This Privacy Statement is effective upon acceptance.

When does LEADSRX collect information?

LEADSRX gathers information from users in three ways: (1) voluntary registration, (2) through use of cookie technology and web beacons, and (3) by recording an anonymous version of the IP addresses of those who browse our site and log files. For users outside the United States, your use of the LEADSRX Site indicates your consent to the transfer of your personal information to the United States and the storage of it on servers located there.

Voluntary Registration

When you create an account with LEADSRX, request us to contact you, register to receive information from us, and/or wish to use the LEADSRX Site, we may ask for certain necessary personal information like your name, email address, and phone number. Other specific services, which may be offered to you by LEADSRX from time to time, may have additional registration requirements and may require you to provide additional information.

Cookies and Local Storage

LEADSRX uses a browser cookie(s) and “Local Storage” to remember information about your working session when using the LEADSRX product and services. This possibly includes your login name (but not your password), a unique number assigned by LEADSRX, the ID of the specific LEADSRX account you last used, and other data that helps to improve your experience working with our product. LEADSRX uses cookies to make your use of the LEADSRX Site easier. Your browser may notify you when LEADSRX attempts to put a cookie on your hard drive and you may refuse to accept it. If you refuse cookies, your ability to use the LEADSRX Site will be impaired, or you may not be able to access certain information. If you would like to remove the cookie(s) used by LEADSRX, you can do so by following directions provided by the manufacturer of your specific browser. This usually involves clearing the cache and local storage area. For example, using the Safari browser, you can select the “Clear History” option from the History menu. For FireFox, you can select the “Clear Recent History…” option from the History menu. And for Chrome, you can select “Show Full History” from the History menu, then select “Clear Browsing Data”.

When you visit a website of a LEADSRX customer, our software may also use a browser cookie(s) and Local Storage at that time to remember or retrieve a unique number assigned by our software. This number can not be used by others to identify you personally but does allow LEADSRX to track when you visit our customer’s website, the time you visited, the pages you viewed, and how you arrived to the website.

We also collect your IP address when you visit a website of a LEADSRX customer, however, our customer can elect to have the IP address modified to be anonymous.

In some cases, our customers also use special LEADSRX capabilities to record impressions of digital advertisements that may appear in your browser as you visit other websites throughout the internet. In all cases, you can remove the cookie(s) and Local Storage data used by LEADSRX by following directions provided by the manufacturer of your specific browser

Web Beacons

LEADSRX may use electronic code known as web beacons – sometimes called a pixel or tag – that assist in delivering cookies on our sites and on our customer’s sites and within email messages we send or that are sent by our customers. We may include web beacons in promotional email messages or our newsletters in order to determine whether messages have been opened and acted upon. LEADSRX may also employ web beacons from third parties in order to help us compile aggregated statistics and determine the effectiveness of our promotional campaigns. The LEADSRX Universal Conversion Tracking Pixel is one such web beacon that we use and our customers use to create and update cookies as well as send information to our backend servers for storage.

Log Files and IP Address

LEADSRX may log standard information about your visit, including an anonymous version of your IP address, browser type and language, access times, referring website addresses, the pages you view, the links you click and other actions taken in connection with the website. It is not possible to identify you personally from the type of information that LEADSRX gathers in this way.

How is my personal information used?

Use of the LEADSRX Site.

Our primary purpose in obtaining your personal information is to provide you with the LEADSRX services as efficiently as possible. For example, LEADSRX uses your personal information to identify you as a customer, to set up and administer your account to process or obtain payment of your orders, and to provide you with effective customer service and/or technical support.


If you register with our site, from time to time, LEADSRX may email you with informative messages about our services or third party products and services we believe may be of interest to you. If you do not want to receive these types of emails please let LEADSRX know by email to info@leadsrx.com.


When we place a cookie in your browser and in Local Storage with a unique identifier, it allows our software to remember how you came to our website, what pages you have viewed, forms you have completed, material you have reviewed or downloaded, and more. We use this information to learn about typical behaviors our prospects and customers demonstrate so that we can improve our advertising programs for greater customer satisfaction and to earn more paying customers over time. We also use this information in aggregated models that attribute one activity to others. LEADSRX customers also use information about you and your visits in similar ways.

Additional Legal Requirements

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18 please contact us at info@leadsrx.com.

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. Learn more about your California privacy rights.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. However, we DO NOT disclose personal information to third parties for their direct marketing purposes.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to info@leadsrx.com. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

By using the LEADSRX Site and services, you signify your acceptance of this Privacy Statement. If you do not agree or are not comfortable with any policy described in this Privacy Statement, your only remedy is to discontinue use of the LEADSRX Site. We reserve the right to modify this Privacy Statement at any time. Your continued use of any portion of the LEADSRX Site following notification or posting of such changes will constitute your acceptance of those changes. If you have questions or concerns about our specific policies, please send e-mail to info@leadsrx.com.