Many marketers struggle with analytics in general, and attribution specifically. It’s important to note that while marketing analytics software is used by marketing team members, the results are consumed by C-level executives. They want and need to know the cost of customer acquisition, return on ad spend (ROAS), and what is driving customer lifetime value.
Attribution results need interpretation so the insights can be explained to leadership. We provide that connection between the technology and the data so you can harness the power of analytics insights.
Simply need help understanding an unfamiliar marketing term? Check out this marketing terminology blog.