The LeadsRx Attribution Blog
First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?
Before diving into defining each party’s data distinction, know that focusing on first-party data is the only surefire approach to keep your customers’ data compliant with regulator, browser, and enterprises’ own privacy and data governance policies.
How to Accurately Measure National TV Advertising with Attribution and Analytics
https://youtu.be/-ImWoVFgC7o In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). This new LeadsRx capability is available...
Navigating The New Data Policies For Data Privacy
https://youtu.be/kqvOK1ZJAEk Consumer privacy is one of the hot buttons in today's legislative landscape when it comes to protecting consumer data by limiting...
How iOS 15 Impacts Email Marketing
One of the biggest updates that have recently been announced that is causing a lot of grief for marketers is what Apple is calling the mail policy protection.
The Mail privacy protection works by hiding your IP address and loading remote content privately in the background.
Community Impact Program Giving-Back Event: Baskets for Doernbecher Children’s Hospital
The staff at the Portland headquarters (and some out-of-town visiting employees) of LeadsRx on Sept. 21 packed up toy baskets and coffee gift cards for patients and their parents at Doernbecher...
Eclipsing the 3 Key Marketing Analytics Concerns
Here are solutions to 3 key concerns keeping marketers up at night when it comes to marketing analytics, from personal bias, to incomplete data, to being overwhelmed with data.
Probabilistic vs. Deterministic Attribution
Marketers can continue to use a deterministic approach to marketing but should be thinking about a probabilistic approach sooner rather than later as data privacy continues to hamper the ability of marketers to track consumers.
Cross-Channel, Multi-Channel and Omni-Channel Marketing Explained
This episode on the LeadsRx Attribution Marketing Channel explores the differences between cross-channel, multi-channel and omni-channel marketing and how it all works to drive performance across marketing campaigns.
5 Ways for Marketers to Overcome the Analytics Hurdle
Marketers can overcome paralysis by analytics analysis by using impartial data, trusting the data, and putting careful consideration into managing the data to create actionable insights.
Modern Marketing Analytics – What’s Working?
Modern marketing analytics helps marketers increase performance by using new metrics and predictive tools and datasets to create more conversions due to more accurate leads.
9 Performance Marketing Trends Defining Advertising Success in 2021
Learn how to transition to a first-party ecosystem for your data, so the pending demise of third-party data won’t affect your marketing campaigns.
LeadsRx Earns Inc. Magazine Best Workplaces for 2021 Designation
LeadsRx named to Inc. magazine’s list of Best Workplaces for 2021.
Transitioning to a First-Party Data Ecosystem for Your Marketing
Learn how to transition to a first-party ecosystem for your data, so the pending demise of third-party data won’t affect your marketing campaigns.
Helping Marketers Understand ID Graphing and Third-party Cookie Deprecation
We break down all things ID graphing and third-party cookie deprecation coming in 2022.
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