The LeadsRx Attribution Blog
These 9 Performance Marketing Trends Will Define Advertising Success in 2021
Here’s a rundown of performance marketing trends to watch for in the “year after a messy 2020” as advertisers look to garner the best return on their hard-earned dollars.
2020 Marketing Trends Review – Who Could Have Predicted?
We weren’t far off with our prediction of 2020 marketing trends for a year better known for its disruptive nature. While looking ahead to what will influence marketing in the New Year – we always like to look back at our previous year’s predictions to see how we did.
Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance
Owners of networks – franchises, directories, and marketplaces – have a problem: they aren’t getting credit for the value of their advertising.
Incrementality: The Promise vs. the Reality
If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.
Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge
With Bizible attribution now under the Adobe umbrella, free-thinking B2B marketers are turning to marketing attribution leader LeadsRx to evaluate their marketing effectiveness.
13 Podcast Attribution Companies for Tracking Advertising Performance
Advertising in the booming podcast industry makes sense for businesses looking for a leg up. Use one of these podcast attribution companies to improve campaign effectiveness.
Multi-Touch Attribution – Everything You Need to Know
There are several methodologies marketers use to ensure they can track, measure, and determine ROI as a result of their marketing efforts. A vital practice in today's business landscape is data...
Best Practices for UTM Parameters
One of the more beautiful aspects of a marketing campaign in today’s digital age is the ability to track where your website traffic is coming from. Thinking back to the golden age of advertising,...
Customer Journey Mapping and Why It’s Vital for Modern Marketing Initiatives
Understanding the journey a customer takes when engaging with your product or service, whether they be euphoric experiences or potential pain points, is more important today than ever. Business...
Full-Funnel Insights and Visibility with a Click
Understanding your Full-Funnel In today’s ultra-competitive landscape, data, and its proper use, has become ubiquitous with remaining competitive and establishing an advantage. Our world is driven...
Measuring ROI and ROAS—Which is better?
Because businesses operate in highly competitive environments, it’s important to know which marketing programs provide the best return on investment. ROI has historically been a good measure of a...
Radio Attribution Has Evolved!
Broadcast Advertisers Adopted Web Lift Attribution Early and First – But Are Now Evolving to Multi-Touch Attribution, Conversions and Return on Ad Spend Analysis.
The Complete Guide to Account-Based Marketing (ABM)
What is account-based marketing (ABM)? Many organizations search for ways to identify high-value accounts while also improving the customer journey and customer experience for those select clients....
The Top 8 Marketing Channel Conversion Times – It Depends on the Offer
We were curious, like you, to know the answer to this question: what marketing channels provide the fastest time to conversion?
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