The LeadsRx Attribution Blog

Direct-to-Consumer, Attribution, and Awareness… oh my.

Direct-to-Consumer, Attribution, and Awareness… oh my.

LeadsRx and Westwood One are proud to announce the release of the second annual "Direct-to-Consumer Media Attribution and Awareness Report," comparing digital, radio, and TV advertising through 2019. Online eCommerce D2C businesses continue to be a force to recon with, and the stats prove it. According to U.S. government figures, eCommerce represented nearly 12% of total U.S. retail sales in the first quarter of 2020, more than 40% higher than the first quarter of 2015. With a strong desire to...

Podcast Attribution: Now Available from LeadsRx

Podcast Attribution: Now Available from LeadsRx

Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word out about their expertise and, in turn, promote a product or service. Advertising on popular podcasts featuring relevant content and/or well-known personalities is a superb way to reach consumers. Measuring the performance of those advertisements is what podcast attribution is all about. So it begs to...

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