The LeadsRx Attribution Blog
Podcast Attribution: Now Available from LeadsRx
Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word out about their expertise and, in turn, promote a product or service. Advertising on popular podcasts featuring relevant content and/or well-known personalities is a superb way to reach consumers. Measuring the performance of those advertisements is what podcast attribution is all about. So it begs to...
ITP Compliance – Stay Ahead of the Cookie Conundrum Curve
Apple released Intelligent Tracking Prevention (ITP) in 2017 to protect user privacy by limiting the ability of marketers and online businesses to track users across domains via its Safari browser. The focus was on third-party cookies and decreasing tracking of those cookies to 30 days. ITP 2.1 raises the bar even higher, capping the lifetime of cookies set client side to seven days, instead of the possible two years. As a provider of marketing attribution, specifically multi-touch...
Attribution for Facebook Impressions is Now Available
The LeadsRx Impression Tracker Allows You to Evaluate Facebook Ad Impression Data. It’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about...
Why Your Marketing Plan Needs Attribution
Build Your Marketing Plan with the Most Powerful Tools – and Data – Available to You. You have a brilliant new product or service ready to release to the buying world. Or maybe you have an upgraded...
Direct-to-Consumer Success Stories: Disrupt or Be Disrupted
Early Direct-to-Consumer Adopters Got the Jump on Competition, Leaving Businesses with Old-School Approaches in the Dust It’s a dog-eat-dog world when it comes to direct-to-consumer businesses, and...
RadioCares Infographic
Feeding America Radiothon Raises More than a Half-Million Dollars The 24-hour Feeding America Emergency Radiothon organized by RadioCares.org not only showed the power of radio, but more importantly...
How Will Marketing Attribution Make Your B2B Lead Generation more Successful?
Any successful B2B marketing strategy has to begin with understanding where your buyers are coming from, or you will simply waste money. Ask yourself this question — do you understand your B2B...
Marketing in the Era of Coronavirus
There will be many times of uncertainty in every marketer's career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we've all faced or will face...
Impression Tracking: Display Ad Attribution with LeadsRx
Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced...
Cross Channel Attribution Defined
Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of...
Impartial Attribution: Why It Is So Important
Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying...
iHeartMedia and LeadsRx – Automotive Radio Advertising Study
iHeartMedia Automotive Radio Advertising Study: Key Takeaways On November 19th 2019, iHeartMedia and LeadsRx released their partnered study on the automotive radio advertising industry — titled the...
LeadsRx Tech Talk Webinar – Better Relationships Through Marketing
Marketing Attribution Webinar: What You Will Learn How Attribution Tech Drives Success With Customers and the C-Suite Marketers are constantly challenged to understand the impact of their ads. With...
Radio Advertising Attribution: Why More Digital Companies Should Use the Channel
Radio advertising has not been at the forefront of advertising choices for some companies, but that doesn't mean it isn't a viable option for getting new customers. For more than a decade, the trend...
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