The LeadsRx Attribution Blog

Podcast Attribution: Now Available from LeadsRx

Podcast Attribution: Now Available from LeadsRx

Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word out about their expertise and, in turn, promote a product or service. Advertising on popular podcasts featuring relevant content and/or well-known personalities is a superb way to reach consumers. Measuring the performance of those advertisements is what podcast attribution is all about. So it begs to...

ITP Compliance – Stay Ahead of the Cookie Conundrum Curve

ITP Compliance – Stay Ahead of the Cookie Conundrum Curve

Apple released Intelligent Tracking Prevention (ITP) in 2017 to protect user privacy by limiting the ability of marketers and online businesses to track users across domains via its Safari browser. The focus was on third-party cookies and decreasing tracking of those cookies to 30 days. ITP 2.1 raises the bar even higher, capping the lifetime of cookies set client side to seven days, instead of the possible two years. As a provider of marketing attribution, specifically multi-touch...

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