The LeadsRx Attribution Blog
Marketing Technology Must Be Part of Your DNA
Scott Brinker says marketing has become a technology power discipline, and marketers must infuse technology and the techniques it offers into their DNA to be successful.
![[Webinar] Broadcast and Digital Advertising: The Truth About Performance](https://32kus38d6e83wgmfz3gj9qp9-wpengine.netdna-ssl.com/wp-content/uploads/LeadsRx-Webinar-Cover-Art-02-1.png)
[Webinar] Broadcast and Digital Advertising: The Truth About Performance
When used in conjunction with traditional broadcast media advertising, digital advertising is an outstanding partner and an excellent supplement to those offline campaigns – and vice versa. Measuring that interaction using attribution is key to defining customer journeys so cross-channel marketing efforts are optimized and conversions are increased.
OTT Attribution: Consumer Insights are Hard to Beat
Attribution for over-the-top advertising campaigns continues to develop providing campaign insights previously unavailable with traditional TV.
Multi-Touch Attribution Helps Partners Measure the Effect of Radio Advertising
Attribution Shows That Radio Aided Nutrition Company’s Campaign; And an Auto Dealer Marketing Firm Employs Attribution For Their Clients.
Radio Attribution Shows Ads Provide ‘Lift’ to Google and Facebook
We examined 100 radio advertisers, across 18 months and found radio ad performance increased considerably from 2019 to 2020.
Direct-to-Consumer, Attribution, and Awareness… oh my.
LeadsRx and Westwood One are proud to announce the release of the second annual "Direct-to-Consumer Media Attribution and Awareness Report," comparing digital, radio, and TV advertising through...
Podcast Attribution: Now Available from LeadsRx
Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word...
How Attribution Is Used In Recruiting
"Attribution" in marketing is defined as the means of giving credit to the marketing touchpoint or touchpoints that lead a prospect to some type of conversion event. Conversion can be a sale,...
ITP Compliance – Stay Ahead of the Cookie Conundrum Curve
Apple released Intelligent Tracking Prevention (ITP) in 2017 to protect user privacy by limiting the ability of marketers and online businesses to track users across domains via its Safari browser....
Attribution for Facebook Impressions is Now Available
The LeadsRx Impression Tracker Allows You to Evaluate Facebook Ad Impression Data. It’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about...
Why Your Marketing Plan Needs Attribution
Build Your Marketing Plan with the Most Powerful Tools – and Data – Available to You. You have a brilliant new product or service ready to release to the buying world. Or maybe you have an upgraded...
Direct-to-Consumer Success Stories: Disrupt or Be Disrupted
Early Direct-to-Consumer Adopters Got the Jump on Competition, Leaving Businesses with Old-School Approaches in the Dust It’s a dog-eat-dog world when it comes to direct-to-consumer businesses, and...
RadioCares Infographic
Feeding America Radiothon Raises More than a Half-Million Dollars The 24-hour Feeding America Emergency Radiothon organized by RadioCares.org not only showed the power of radio, but more importantly...
How Will Marketing Attribution Make Your B2B Lead Generation more Successful?
Any successful B2B marketing strategy has to begin with understanding where your buyers are coming from, or you will simply waste money. Ask yourself this question — do you understand your B2B...
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