The LeadsRx Attribution Blog
How To Improve Your CRM Campaign Tracking with Marketing Attribution
In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its advertising efforts are performing? Getting the attention of your target market is only half the battle. The rest of the equation involves knowing exactly where your audience members are being influenced and which engagements are contributing the most during the buying journey. The use of customer...
You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase
For years now, the foundational technology behind LeadsRx – the Universal Conversion Tracking Pixel™ – has been powering your ability to collect first-party data both from the client-side and server-side. The bottom line? A new “Universal ID” is not necessary for accurate attribution.
What Is Linear Attribution And How Does It Help Businesses?
One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.
Caring for the customer – What I Like About What We Do
From day one of becoming a LeadsRx customer, our customer care plan is put into action. It starts with a proactive onboarding plan – from orientation, to product training, setup and implementation, to 30- and 90-day check-ins. Our proven onboarding methodology just works.
Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal
With iHeartMedia recently agreeing to purchase Triton Digital from E.W. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. iHeartMedia, the...
Conversion Tracking: Full Guide For Your Business
Digital marketing has evolved tremendously over the last decade. However, one fundamental truth has remained the same. An essential key to online advertising is applying conversion tracking...
Types of Attribution Models and How to Use Them
Any business worth its salt will leverage the tools available to improve its performance. The market is too competitive to do anything less. In the modern-day of business transactions, conversions...
FOUR Non-Profit ORGANIZATIONS DOING IMPORTANT WORK
We are honored to work with Children International, No Kid Hungry, Save the Children, and Step Up For Students. The work they do takes resources, people power, education, awareness, and creation of trust.
These 9 Performance Marketing Trends Will Define Advertising Success in 2021
Here’s a rundown of performance marketing trends to watch for in the “year after a messy 2020” as advertisers look to garner the best return on their hard-earned dollars.
2020 Marketing Trends Review – Who Could Have Predicted?
We weren’t far off with our prediction of 2020 marketing trends for a year better known for its disruptive nature. While looking ahead to what will influence marketing in the New Year – we always like to look back at our previous year’s predictions to see how we did.
Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance
Owners of networks – franchises, directories, and marketplaces – have a problem: they aren’t getting credit for the value of their advertising.
Incrementality: The Promise vs. the Reality
If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.
Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge
With Bizible attribution now under the Adobe umbrella, free-thinking B2B marketers are turning to marketing attribution leader LeadsRx to evaluate their marketing effectiveness.
13 Podcast Attribution Companies for Tracking Advertising Performance
Advertising in the booming podcast industry makes sense for businesses looking for a leg up. Use one of these podcast attribution companies to improve campaign effectiveness.
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