The LeadsRx Attribution Blog
Transitioning to a First-Party Ecosystem for Your Data
Learn how to transition to a first-party ecosystem for your data, so the pending demise of third-party data won’t affect your marketing campaigns.
helping marketers understand ID graphing and third-party cookie deprecation
We break down all things ID graphing and third-party cookie deprecation coming in 2022.
Infographic: 26 IDentity Graph Solution vendors
This infograghic lists vendors with varying levels of ID solutions to help prepare for the deprecation of third-party cookies.
The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis
There are numerous Identity Graph solutions out there as third-party cookies face deprecation. See this list of vendors, some of which don’t rely on a separate ID at all.
Marketing Mix vs. Attribution Modeling: What’s the Difference?
In this post, we’ll take a closer look at the differences between marketing mix modeling and attribution modeling to know which of the two is best for your company.
Announcing the LeadsRx Community Impact Program
The goal of the LeadsRx Community Impact Program is to give back through 1% of profit, product, and time.
How To Improve Your CRM Campaign Tracking with Marketing Attribution
In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its...
You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase
For years now, the foundational technology behind LeadsRx – the Universal Conversion Tracking Pixel™ – has been powering your ability to collect first-party data both from the client-side and server-side. The bottom line? A new “Universal ID” is not necessary for accurate attribution.
What Is Linear Attribution And How Does It Help Businesses?
One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.
Caring for the customer – What I Like About What We Do
From day one of becoming a LeadsRx customer, our customer care plan is put into action. It starts with a proactive onboarding plan – from orientation, to product training, setup and implementation, to 30- and 90-day check-ins. Our proven onboarding methodology just works.
Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal
With iHeartMedia recently agreeing to purchase Triton Digital from E.W. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. iHeartMedia, the...
Conversion Tracking: Full Guide For Your Business
Digital marketing has evolved tremendously over the last decade. However, one fundamental truth has remained the same. An essential key to online advertising is applying conversion tracking...
Types of Attribution Models and How to Use Them
Any business worth its salt will leverage the tools available to improve its performance. The market is too competitive to do anything less. In the modern-day of business transactions, conversions...
FOUR Non-Profit ORGANIZATIONS DOING IMPORTANT WORK
We are honored to work with Children International, No Kid Hungry, Save the Children, and Step Up For Students. The work they do takes resources, people power, education, awareness, and creation of trust.
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