The LeadsRx Attribution Blog
Marketing in the Era of Coronavirus
There will be many times of uncertainty in every marketer's career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we've all faced or will face situations that are unfamiliar and that can't be resolved based solely on our experience and instinct. Perhaps no time of uncertainty will ever have the global reach of today's Coronavirus pandemic. I hope not. This is beyond our wildest fears and hits us at both a personal and a business level....
Impression Tracking: Display Ad Attribution with LeadsRx
Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced by seeing your message if they don't interact? The answer to this question is to track the impression data of that ad set and bring it back into your attribution modeling. When a tracking pixel is included each time ads are served, then customers who were shown that ad will have their attribution...
Cross Channel Attribution Defined
Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of...
Impartial Attribution: Why It Is So Important
Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying...
iHeartMedia and LeadsRx – Automotive Radio Advertising Study
iHeartMedia Automotive Radio Advertising Study: Key Takeaways On November 19th 2019, iHeartMedia and LeadsRx released their partnered study on the automotive radio advertising industry — titled the...
LeadsRx Tech Talk Webinar – Better Relationships Through Marketing
Marketing Attribution Webinar: What You Will Learn How Attribution Tech Drives Success With Customers and the C-Suite Marketers are constantly challenged to understand the impact of their ads. With...
Radio Advertising Attribution: Why More Digital Companies Should Use the Channel
Radio advertising has not been at the forefront of advertising choices for some companies, but that doesn't mean it isn't a viable option for getting new customers. For more than a decade, the trend...
4 Surprising Reasons Customers Care About Marketing Attribution
Customer acquisition is often the primary focus of any marketing campaign. Knowing the journey that your customers take on their way to buying is objectively valuable information for the companies...
LeadsRX and Cox Media Group Unveil Partnership for Best-in-Class Attribution
On September 3rd, Cox Media Group(CMG) and our team here at LeadsRX announced our partnership. Cox Media has been utilizing the LeadsRx Broadcast Attribution software within their popular Cox...
Algorithmic Attribution in B2B Sales Cycles
B2B sales cycles are often quite long and unique when compared to an impulse driven consumer product (like apparel). Historically, these B2B cycles were tough to measure even with traditional...
Tired of Formatting Spot Logs? Import Your Multi-Format Logs Effortlessly
Uploading Spot Logs is Now Easy LeadsRx now has an enhanced, intelligent upload facility for ingesting broadcast post spot logs. With other tools, spot logs from a variety of unique and disjointed...
AppsFlyer and LeadsRx Integration: Mobile Attribution Using In-App Events
A mobile attribution & marketing analytics platform. Mobile Attribution with LeadsRx is now possible using our seamless integration with AppsFlyer. This integration will give LeadsRx an even...
Attribution Platforms: 8 Critical Features Every Marketer Needs
Any marketer worth his salt knows the importance of attribution. Proper attribution is the difference between a full understanding of the ROI that your marketing produces and simply making an...
Best Practices for Creating Effective Radio Adverts
So — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make...
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