The LeadsRx Attribution Blog
Radio Attribution Has Evolved!
Broadcast Advertisers Adopted Web Lift Attribution Early and First – But Are Now Evolving to Multi-Touch Attribution, Conversions and Return on Ad Spend Analysis.
The Top 8 Marketing Channel Conversion Times – It Depends on the Offer
We were curious, like you, to know the answer to this question: what marketing channels provide the fastest time to conversion?
![[Webinar] Optimize Your Ads for COVID, The Election and Holidays | LeadsRx and REQ](https://i0.wp.com/leadsrx.com/wp-content/uploads/Webinar-REQ-Thumb-400x250.png)
[Webinar] Optimize Your Ads for COVID, The Election and Holidays | LeadsRx and REQ
In this webinar we will highlight how to properly optimize your multi-channel adverting campaigns for success. Kelsey Powell and Joshua Bell of REQ bring their combined experience to highlight specific go-to market strategies that are working in today’s environment.
![[Infographic] 36 Marketing Attribution Companies: Your Guide to the Smorgasbord of Players](https://i0.wp.com/leadsrx.com/wp-content/uploads/smorg2-400x250.jpg)
[Infographic] 36 Marketing Attribution Companies: Your Guide to the Smorgasbord of Players
If You’re Reviewing Attribution Solutions, We Did the Research For You. See Our List of Attribution Providers, Ranging from Full Multi-Touch to Point Solutions Before You Make Your Decision.
Marketing Technology Must Be Part of Your DNA
Scott Brinker says marketing has become a technology power discipline, and marketers must infuse technology and the techniques it offers into their DNA to be successful.
![[Webinar] Broadcast and Digital Advertising: The Truth About Performance](https://i0.wp.com/leadsrx.com/wp-content/uploads/LeadsRx-Webinar-Cover-Art-02-1-400x250.png)
[Webinar] Broadcast and Digital Advertising: The Truth About Performance
When used in conjunction with traditional broadcast media advertising, digital advertising is an outstanding partner and an excellent supplement to those offline campaigns – and vice versa. Learn more on this webinar from REQ and LeadsRx.
OTT Attribution: Consumer Insights are Hard to Beat
Attribution for over-the-top advertising campaigns continues to develop providing campaign insights previously unavailable with traditional TV.
Multi-Touch Attribution Helps Partners Measure the Effect of Radio Advertising
Attribution Shows That Radio Aided Nutrition Company’s Campaign; And an Auto Dealer Marketing Firm Employs Attribution For Their Clients.
Radio Attribution Shows Ads Provide ‘Lift’ to Google and Facebook
We examined 100 radio advertisers, across 18 months and found radio ad performance increased considerably from 2019 to 2020.
Direct-to-Consumer, Attribution, and Awareness… oh my.
LeadsRx and Westwood One are proud to announce the release of the second annual "Direct-to-Consumer Media Attribution and Awareness Report," comparing digital, radio, and TV advertising through...
Podcast Attribution: Now Available from LeadsRx
Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word...
How Attribution Is Used In Recruiting
"Attribution" in marketing is defined as the means of giving credit to the marketing touchpoint or touchpoints that lead a prospect to some type of conversion event. Conversion can be a sale,...
ITP Compliance – Stay Ahead of the Cookie Conundrum Curve
Apple released Intelligent Tracking Prevention (ITP) in 2017 to protect user privacy by limiting the ability of marketers and online businesses to track users across domains via its Safari browser....
Attribution for Facebook Impressions is Now Available
The LeadsRx Impression Tracker Allows You to Evaluate Facebook Ad Impression Data. It’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about...
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