The LeadsRx Attribution Blog

[Webinar] Broadcast and Digital Advertising: The Truth About Performance

[Webinar] Broadcast and Digital Advertising: The Truth About Performance

When used in conjunction with traditional broadcast media advertising, digital advertising is an outstanding partner and an excellent supplement to those offline campaigns – and vice versa. Measuring that interaction using attribution is key to defining customer journeys so cross-channel marketing efforts are optimized and conversions are increased.

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