The LeadsRx Attribution Blog
Eclipsing the 3 Key Marketing Analytics Concerns
Here are solutions to 3 key concerns keeping marketers up at night when it comes to marketing analytics, from personal bias, to incomplete data, to being overwhelmed with data.
Probabilistic vs. Deterministic Attribution
Marketers can continue to use a deterministic approach to marketing but should be thinking about a probabilistic approach sooner rather than later as data privacy continues to hamper the ability of marketers to track consumers.
Cross-Channel, Multi-Channel and Omni-Channel Marketing Explained
This episode on the LeadsRx Attribution Marketing Channel explores the differences between cross-channel, multi-channel and omni-channel marketing and how it all works to drive performance across marketing campaigns.
5 Ways for Marketers to Overcome the Analytics Hurdle
Marketers can overcome paralysis by analytics analysis by using impartial data, trusting the data, and putting careful consideration into managing the data to create actionable insights.
Modern Marketing Analytics – What’s Working?
Modern marketing analytics helps marketers increase performance by using new metrics and predictive tools and datasets to create more conversions due to more accurate leads.
9 Performance Marketing Trends Defining Advertising Success in 2021
Learn how to transition to a first-party ecosystem for your data, so the pending demise of third-party data won’t affect your marketing campaigns.
LeadsRx Earns Inc. Magazine Best Workplaces for 2021 Designation
LeadsRx named to Inc. magazine’s list of Best Workplaces for 2021.
Transitioning to a First-Party Data Ecosystem for Your Marketing
Learn how to transition to a first-party ecosystem for your data, so the pending demise of third-party data won’t affect your marketing campaigns.
Helping Marketers Understand ID Graphing and Third-party Cookie Deprecation
We break down all things ID graphing and third-party cookie deprecation coming in 2022.
Infographic: 26 IDentity Graph Solution vendors
This infograghic lists vendors with varying levels of ID solutions to help prepare for the deprecation of third-party cookies.
The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis
There are numerous Identity Graph solutions out there as third-party cookies face deprecation. See this list of vendors, some of which don’t rely on a separate ID at all.
Marketing Mix vs. Attribution Modeling: What’s the Difference?
In this post, we’ll take a closer look at the differences between marketing mix modeling and attribution modeling to know which of the two is best for your company.
Announcing the LeadsRx Community Impact Program
The goal of the LeadsRx Community Impact Program is to give back through 1% of profit, product, and time.
How To Improve Your CRM Campaign Tracking
In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its...
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