The LeadsRx Attribution Blog
Direct-to-Consumer, Attribution, and Awareness… oh my.
LeadsRx and Westwood One are proud to announce the release of the second annual "Direct-to-Consumer Media Attribution and Awareness Report," comparing digital, radio, and TV advertising through 2019. Online eCommerce D2C businesses continue to be a force to recon with, and the stats prove it. According to U.S. government figures, eCommerce represented nearly 12% of total U.S. retail sales in the first quarter of 2020, more than 40% higher than the first quarter of 2015. With a strong desire to...
Podcast Attribution: Now Available from LeadsRx
Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word out about their expertise and, in turn, promote a product or service. Advertising on popular podcasts featuring relevant content and/or well-known personalities is a superb way to reach consumers. Measuring the performance of those advertisements is what podcast attribution is all about. So it begs to...
How Attribution Is Used In Recruiting
"Attribution" in marketing is defined as the means of giving credit to the marketing touchpoint or touchpoints that lead a prospect to some type of conversion event. Conversion can be a sale,...
ITP Compliance – Stay Ahead of the Cookie Conundrum Curve
Apple released Intelligent Tracking Prevention (ITP) in 2017 to protect user privacy by limiting the ability of marketers and online businesses to track users across domains via its Safari browser....
Attribution for Facebook Impressions is Now Available
The LeadsRx Impression Tracker Allows You to Evaluate Facebook Ad Impression Data. It’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about...
Why Your Marketing Plan Needs Attribution
Build Your Marketing Plan with the Most Powerful Tools – and Data – Available to You. You have a brilliant new product or service ready to release to the buying world. Or maybe you have an upgraded...
Direct-to-Consumer Success Stories: Disrupt or Be Disrupted
Early Direct-to-Consumer Adopters Got the Jump on Competition, Leaving Businesses with Old-School Approaches in the Dust It’s a dog-eat-dog world when it comes to direct-to-consumer businesses, and...
RadioCares Infographic
Feeding America Radiothon Raises More than a Half-Million Dollars The 24-hour Feeding America Emergency Radiothon organized by RadioCares.org not only showed the power of radio, but more importantly...
How Will Marketing Attribution Make Your B2B Lead Generation more Successful?
Any successful B2B marketing strategy has to begin with understanding where your buyers are coming from, or you will simply waste money. Ask yourself this question — do you understand your B2B...
Marketing in the Era of Coronavirus
There will be many times of uncertainty in every marketer's career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we've all faced or will face...
Impression Tracking: Display Ad Attribution with LeadsRx
Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced...
Cross Channel Attribution Defined
Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of...
Impartial Attribution: Why It Is So Important
Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying...
iHeartMedia and LeadsRx – Automotive Radio Advertising Study
iHeartMedia Automotive Radio Advertising Study: Key Takeaways On November 19th 2019, iHeartMedia and LeadsRx released their partnered study on the automotive radio advertising industry — titled the...
Like the content?
You should see the software…
