The LeadsRx Attribution Blog

How To Improve Your CRM Campaign Tracking with Marketing Attribution

How To Improve Your CRM Campaign Tracking with Marketing Attribution

In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its advertising efforts are performing? Getting the attention of your target market is only half the battle. The rest of the equation involves knowing exactly where your audience members are being influenced and which engagements are contributing the most during the buying journey. The use of customer...

What Is Linear Attribution And How Does It Help Businesses?

What Is Linear Attribution And How Does It Help Businesses?

One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.

read more

Like the content?

You should see the software…