The LeadsRx Attribution Blog

What Is Linear Attribution And How Does It Help Businesses?

What Is Linear Attribution And How Does It Help Businesses?

One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.

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