The LeadsRx Attribution Blog

How to Accurately Measure National TV Advertising with Attribution and Analytics

How to Accurately Measure National TV Advertising with Attribution and Analytics

https://youtu.be/-ImWoVFgC7o In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS). This new LeadsRx capability is available...

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