- Press Releases
- Nov 14, 2017
Attribution software vendor helps marketing teams understand advertising effectiveness to improve ad spend allocation across digital, broadcast, and offline mediums
November 14, 2017 – Portland, OR: LeadsRx, a provider of marketing attribution software, today announced new corporate headquarters in Portland, Oregon. Founders AJ Brown and Jeff Keenan chose the area because of the availability of relevant talent, support for entrepreneurial endeavors, and the lifestyle options Portland has to offer. The company has secured office space within Portland’s historic Customhouse, which is managed by the collaborative workspace team at WeWork and is located in the Old Town neighborhood.
Historically, marketers commonly installed technology provided by various ad vendors called “conversion tracking pixels” (or “marketing tags”) to determine which advertisements resulted in customer acquisition events. Because different pixels from different vendors do not communicate with one another, and not all vendors provide pixels, marketers had to download data into spreadsheets and take days to understand results. As a result, marketers had an incomplete and outdated picture of ad performance resulting in arbitrary placements and wasted ad spend. With the release of LeadsRx, marketers now have a single, universal pixel that works across all ad vendors and all marketing channels to provide un-biased analysis of ad performance in real-time.
“Having grown up in the Portland metro area, I couldn’t be happier for LeadsRx to be putting down roots in this incredible city,” said AJ Brown, co-founder and CEO for LeadsRx. “We believe Portland is an incredible source of great talent in the technology industry while also supporting new ideas and the entrepreneurial spirit.” Brown spent 20 years of his software career living in Silicon Valley and returned to Portland in 1999 with an eye on creating new ventures. His list of Portland-area startups that he co-founded include a high-end fitness facility called Trainer’s Club, third-wave coffee roaster and retailer Blue Joe Coffee Company, and Zooza, an online software system that helps more than 30,000 pet owners around the world enter events and clubs.
LeadsRx Co-founder and Senior Vice President of Sales, Jeff Keenan, said, “LeadsRx posted a job opening for an experienced sales person and had over 80 candidates in just a couple of weeks. As we continue to grow our staff in Portland, we’re confident this area will continue to be a mecca of exceptional people.”
LeadsRx currently has a staff of 10 individuals with plans to grow significantly in 2018 and 2019. The company offers marketing attribution software, which is used by large marketing teams to analyze the effectiveness of their advertising efforts. With clients like iHeartMedia, Entercom, Digital River, and more than 14,000 in total, LeadsRx is well-positioned to meet its growth objectives in the Portland area.
About LeadsRx: LeadsRx, a multi-channel marketing attribution SaaS platform, provides marketers an unparalleled, unified view of campaign performance across advertising mediums throughout the entire customer journey. Marketers who use LeadsRx increase conversion rates and reduce acquisition costs to improve overall Return on Ad Spend and bottom line profit. The company is privately held and proudly based in Portland, Oregon. More information can be found on the company’s website at www.LeadsRx.com.
Guided by an ethos of impartiality, consumer privacy, and quality first-party data, LeadsRx provides SaaS software and services that has helped marketers at more than 5,000 global and local brands and agencies increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend. LeadsRx foundational technology is our unique Universal Pixel™ that has collected more than 2.0 billion personas for anonymous individuals – not personal identities, but the characteristics or demographic attributes that make up the type of customer or customers represented by their digital experience across devices, browsers, and apps. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. Connect with LeadsRx on Twitter, Linkedin, and Facebook.
Fishburn PR for LeadsRx