Host Lucas Sommer discusses what marketing attribution is all about and the benefits marketers can expect when doing attribution correctly. Learn:

• The definition of marketing attribution.
• Why omni-channel attribution is so important.

• Why measurement of all touchpoints provides the complete picture marketing (and the business) needs to make reliable decisions for current and future marketing.
• The importance of capturing first-party data, but also how to safely and accurately incorporate third-party data to enrich attribution results.
• The top 3 benefits of marketing attribution.
• Much, much more.