2020 Direct to Consumer Marketing Attribution Report

Download the Report

This study is available for immediate download and presents in-depth analysis of various advertising mediums for the Direct-To-Consumer industry.


In this report, Direct-To-Consumer (D2C) brands learn how radio and TV advertising drive brand awareness and provides a significant impact on consumers decisions to convert.

  • D2C vendors, Facebook and Google dropped year over year in performance.
  • TV and AM/FM radio require almost the same investment to generate similar search and site traffic lift.
  • Radio strongly competes with TV, despite not having the visual component.
  • Heavy AM/FM radio listeners are 37% more likely to buy online than heavy TV viewers.
  • Reach and messaging drive success. From a content perspective, brand building is important.
  • Using emotional messaging, and consistently running ads in all days and dayparts proves to be most effective.
    Download this complimentary report to learn the ideal marketing methodology for eCommerce brands.

If you aren’t ready to download the report, you can learn more about Marketing Attribution on our website.