How to do Marketing Attribution Correctly

Lucas Sommer talks about how to do marketing attribution, and how to do it correctly.

Watch as he discusses touchpoints and customer actions (conversions, such as visiting a landing page or leaving an email address, following a brand on social media, or calling the brand directly).

Attribution helps brands avoid acting on inaccurate or incomplete data. Collecting first-party data is vital to making attribution work. Here’s a good video that talks about first-party data, especially in the landscape of third-party cookie deprecation.

Learn about attribution models, how to change between the 7 model options when necessary, and more.

Enjoy the video.

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