Improving ROAS for a D2C Ecommerce Company
Reducing Spend But Keeping Revenue
Manufacturer selling goods direct to consumers increases ROAS by decreasing marketing spend without impacting year-over-year revenue.
“Optimizing for ROAS is an iterative process. It is important to keep an eye on the data and make campaign adjustments based on new real-time results.” Pro Tip from LeadsRx
- 22.8% A 2.22x increase in ROAS
- 44% Reduction in marketing ad spend
- $6.4M YOY revenue stayed the same
- 50% Customer journeys w/ multiple touchpoints
Learn how analytics helped reduce spend and increase profit.