Improving ROAS for a D2C Ecommerce Company

Reducing Spend But Keeping Revenue

Manufacturer selling goods direct to consumers increases ROAS by decreasing marketing spend without impacting year-over-year revenue.

“Optimizing for ROAS is an iterative process. It is important to keep an eye on the data and make campaign adjustments based on new real-time results.” Pro Tip from LeadsRx
  • 22.8% A 2.22x increase in ROAS
  • 44% Reduction in marketing ad spend
  • $6.4M YOY revenue stayed the same
  • 50% Customer journeys w/ multiple touchpoints

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Case Study

Learn how analytics helped reduce spend and increase profit.