LeadsRx Releases Version 3.0 of Its Unrivaled Multi-Touch Attribution Platform

by | Apr 21, 2020 | News, Press | 0 comments

LeadsRx 3.0 Update

LeadsRx Attribution features advanced attribution technology, Enhancements for B2B marketers and greater support for marketing agencies. Learn more

Portland, Ore., April
21, 2020 –
Today, LeadsRx announced
the availability of Version 3.0 of its unrivaled impartial marketing
attribution platform, LeadsRx Attribution™ – providing advanced features to arm
businesses and marketing agencies with the insights, technology and confidence
they need to deepen customer relationships and achieve the highest return on
advertising spend (ROAS). Unlike expensive, consulting-heavy solutions, LeadsRx
Attribution is a preconfigured and ready to use solution for marketing teams of
all sizes.

“LeadsRx is grateful to all of our customers and partners for the feedback and insights that helped us achieve this milestone, developing the leading, impartial multi-touch attribution platform they count on to optimize nearly a billion dollars of ad spend,” said AJ Brown, CEO and co-founder of LeadsRx. “In uncertain times, it’s critical that companies and agencies have access to the intelligence they need to build trusted relationships and to put customers at the center of everything they do.”

Greater Support
for Marketing Agencies

Using LeadsRx marketing
attribution technology, marketing agencies are providing the transparency and
accountability that their clients demand. LeadsRx is the only marketing
attribution vendor who focuses on helping agencies monitor and report their own
performance in an impartial way, powered by the LeadsRx Universal Conversion Tracking Pixel™.

LeadsRx
Attribution gives agencies new capabilities through the Open Attribution API
and Client Dashboard built into the platform, which includes the ability to easily
onboard new clients with default settings and a tagging system that filters
client accounts according to business needs. Another important feature for
agencies is the LeadsRx IDEA Assessment, which shows the ways campaigns
contribute to success based on analysis of a variety of different factors.

 

Figure 1: LeadsRx Attribution – IDEA Assessment is unique to LeadsRx and provides insight into how a particular marketing program contributes to overall conversion success.

The Open
Attribution API built into LeadsRx Attribution provides the ability to add
marketing data directly to LeadsRx such as data from call centers, in-store
sales, third-party vendors, marketing events, and more. This allows the agency
and their clients to incorporate the broadest set of marketing touchpoints in
attribution modeling and leads to more accurate return on ad spend
reporting. 

The Open
Attribution API also provides the ability to extract attribution results for
inclusion in custom reports and workflows, a common requirement for agencies as
they offer transparency to their clients. A variety of reporting tools can
consume this data or agencies can build custom reports, in a format they can
choose and design.

New integrations have been added to LeadsRx Attribution so that agencies can automatically incorporate data from third parties directly including AppsFlyer for mobile app download, installs, and in-app events, and WideOrbit for global broadcast advertising data. This broadens the range marketing channels included in attribution analysis and eases the burden on agencies for manually finding and processing this information themselves.

“LeadsRx capabilities for agencies are significant and far beyond what we have seen from other attribution vendors,” says Matthew Greger, Vice President Technology at Diray Media. “The LeadsRx Open Attribution API allows us to integrate attribution results into our standard reporting and provide our staff and our clients with consistent, transparent reporting into advertising performance.”

Advanced
Attribution Technology

An important
feature in LeadsRx Attribution expands on how marketers evaluate and analyze
broadcast television attribution. Unlike point solutions that only evaluate TV
advertising in isolation, LeadsRx Attribution allows comparison of TV to other
marketing channels like digital, direct mail and radio.

New broadcast TV
attribution capabilities in LeadsRx Attribution allows advertisers and agencies
to easily incorporate commercial times as well as adjust parameters for windows
of attribution, geo-fencing, network overlap, low-reach networks, and more.
Importantly, LeadsRx has pioneered a way to capture “the second breath of broadcast”
– a proprietary technique that gives full credit to TV and/or radio by performing attribution over multiple
points in time for each commercial airing.

Spike analysis is another
valuable feature in LeadsRx Attribution that allows marketers to clearly
see how visitor traffic to a website spikes during and after broadcast
advertising. This can be an invaluable tool for media buyers who need proper
attribution credit to networks they buy from. Other
advanced attribution features in LeadsRx Attribution include performance
improvements, enhanced ROAS reporting, country blocking, and new visualization
techniques for attribution results.

 

Figure 2. LeadsRx Attribution -Spike analysis shows how visitor traffic to a website changes during broadcast advertising.

“LeadsRx provides marketers an impartial, non-judgmental way to look across a channel and view all advertising programs to see where they are working best in terms of branding, direct responses, retargeting, among other capabilities,” said Brown. “LeadsRx is built around the idea that data is only useful if it provides actionable and impartial information in real-time.”

Enhanced B2B
Attribution

In addition to
serving the attribution needs of direct-to-consumer (DTC) and other business-to-consumer
businesses (B2C), LeadsRx Attribution has become the impartial solution of
choice for businesses selling to other businesses (B2B).

LeadsRx
Attribution now features Incremental Profile Data that allows businesses to see
prospect data added at each step in the sales funnel. For example, a first
conversion point may only capture a business email address, but the next
conversion would add the name and company. Now LeadsRx Attribution makes it so a
sales funnel can be defined based on conversions, adding visualization to see
the customer’s journey through various stages in the sales funnel. This allows
businesses to better understand how prospects are identifying with a brand and
developing trust as they become customers. It also helps marketing teams focus
on movement throughout the funnel, developing programs that avoid bottlenecks
and delays.

 

Figure 3. LeadsRx Attribution – the conversion funnel is used by B2B companies to see how deals flow through various stages.

Other new
features in LeadsRx Attribution for B2B include integration with Marketo, an
Adobe company and one of the world’s most popular marketing automation systems.
The integration allows marketers to automatically merge data in Marketo to
LeadsRx Attribution for better visualization of customer journey mapping, demographic
segmentation, and conversion attribution.

Another new
integration with CRM provider PipeDrive allows customers to use LeadsRx Attribution
to automatically send customer journey details to sales systems so that team
members can follow up with prospects with full knowledge of the marketing
touchpoints and content that prospects considers most significant.

Other features
include the ability to remove form spam from conversion analysis, a critical
capability to ensure attribution models produce accurate results considering
the volume of irrelevant or fake information that businesses receive in this
day and age.

“LeadsRx
Attribution is part of the core technology we use in marketing and promoting
Tailwind, a leading platform for executing visual marketing campaigns on
Instagram and Pinterest,” said David Christopher, Director of Marketing
and Growth, Tailwind.
“The capabilities of LeadsRx allow us to think more strategically about
how we allocate our marketing spend.”

For
more information about LeadsRx Attribution visit LeadsRx.com.

# # #

About LeadsRx

A fast innovator and a marketer’s choice for 3,700-plus global and
local brands, LeadsRx is an unrivaled multi-touch attribution SaaS platform.
Powered by a unique Universal
Conversion Tracking Pixel
™,

LeadsRx provides an impartial view of customer journeys, giving
each advertising touchpoint proper weight and credit including broadcast media.
Founded by marketers, LeadsRx enables companies of any size to elevate marketing
performance in a framework that is easily understood delivering sustainable
return on ad spend (ROAS). To learn more about how LeadsRx can support you in
marketing transformation visit LeadsRx.com. Connect
with LeadsRx on Twitter, LinkedIn and Facebook.

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