When it comes to content marketing, it is so common for companies to not understand what’s working and what’s not, or to not have a methodology in place at all for figuring out what is and is not working. So says Margie Agin, Founder and Chief Strategist for Centerboard Marketing, a marketing consultancy.

In this episode, Margie explores how content is morphing away from high-volume marketing to a focus on fewer content items that are of higher quality and more targeted. Distribution is also key, taking data say from a survey results, chopping it up for distribution to different audiences and garnering more press by serving it up in useful ways, from blog posts to infographics to press releases.

Listen in to find out why content is still king.