David Christopher discusses his three stages of attribution growth – and how it impacted Tailwind’s ability to sign up and convert new customers. Here are the stages:

Stage One: 

• Create a monster spreadsheet 
• Tackle troubles with last-click and first-click 
• Figure out how to track leads, signups, upgrades, and advocacy 
• Battle lack of buy-in and internal adoption 

Stage Two: 

• Get channel owners to buy in to attribution data 
• Upgrade to Weighted Multi Touch via LeadsRx Attribution
• See better data that’s more realistic – and accurate 
• Team embraces action items and attribution insights

Stage Three:

• Learn how to use content attribution to correlate to upgrades 
• Learn how to rewire the whole marketing engine 
• Use branded ads and attribution 
• Dial in customer lifetime value (LTV)
• Achieve democratization of data 

In addition, we uncover how Tailwind helps you get the most out of your Pinterest advertising campaigns.