#54 Ecommerce Attribution and How it Can Improve Your Sales

In this episode, Lucas breaks down how ecommerce attribution works, following the customer journey to determine how an individual went from a shopping consumer to a paying customer.

He talks cookies, other identifiers, customer lifetime value (CTV), and more.

Listen and learn how a universal pixel operates and collects first-party data and more.

Prefer to watch the video version? Here you go.