- Jun 30, 2022
#54 Ecommerce Attribution and How it Can Improve Your Sales
In this episode, Lucas breaks down how ecommerce attribution works, following the customer journey to determine how an individual went from a shopping consumer to a paying customer.
He talks cookies, other identifiers, customer lifetime value (CTV), and more.
Listen and learn how a universal pixel operates and collects first-party data and more.
Prefer to watch the video version? Here you go.