Marc Adam talks about marketing from the perspective of his niche business, MASC Medical Recruitment Firm, a trusted physician recruiter and healthcare staffing firm that delivers personalized job placement solutions.

Marc discusses the challenges and opportunities of marketing to both sides of its business: Employers looking for a talent pool of qualified medical professionals; and physicians and other medical professionals looking for new opportunities with medical networks (employers).

When it comes to measuring the effectiveness of marketing campaigns, Marc says the key metrics are the amount of submissions that MASC is providing to employers, the amount of interviews, and how that all funnels down to new hires. It’s all about the candidate marketing funnel and how they are traveling through that funnel.

He also discusses LinkedIn as a great opportunity for candidate marketing.

Listen in to learn more.