Home Furnishings Retailer Adds Digital to Traditional Mix
Surviving, Then Thriving, Through the Pandemic
A five-store, family-owned furniture retailer leveraged marketing analytics to sell more furniture while spending less on customer acquisition.
“We are now seeing, day-by-day, the value in our digital efforts. If (the pandemic) hadn’t happened, I’m not sure people here would have seen it that way.” Justin Bowen, eCommerce Manager, The Great American Home Store
- A digital strategy set foundation for recovery
- Ads during one show performed very well
- Offline and online channels were measured
- Buyers still like to interact in person
Learn how analytics helped increase ROAS.