D2C Footwear Company Thrives with Analytics

A Better Way to Track Customer Journeys

The niche women’s fashion footwear company that prides itself on social fairness in its partnerships needed a niche partner for tracking and analyzing customer journeys.

“By monitoring its customer journeys, and ROAS, the company was able to optimize its ad spend, adjust its marketing campaigns, and produce maximum revenue from each advertising dollar spent.” Taking Action on Insights
  • 25% MOM ad spend increase
  • 28% MOM revenue increase
  • 5.5% MOM ROAs improvement
  • 3.4 New-and-improved ROAS #

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