IMPARTIAL MULTI-TOUCH ATTRIBUTION

Maximizing Return on Ad Spend for Agencies and Enterprise Marketers

Accurate attribution is the single largest issue we have as marketers… digital metrics were held as our savior, but instead, they have led to more confusion.”

Simon Bell, Professor of Marketing, University of Melbourne.

Unrivaled in Attribution

We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.

LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.

Digital

Track Google Ads, Facebook, and 100% of digital channels using the LeadsRx Universal Conversion Tracking Pixel™

BROADCAST

Attribute radio, TV, OTT, streaming, and podcasts nationally and in
local markets

offline

Incorporate offline events like tradeshows, in-person meetings, and in-store sales

Mobile

Use in-app events to measure installs, conversions and touchpoints

PHONE AND SMS

Track both inbound and outbound phone calls as well as SMS campaigns

API

Use the LeadsRx Open Attribution API to track custom events and for enterprise dashboards

Optimize Marketing Campaigns for Greater Sales: Get accurate insights based on full funnel Return on Ad Spend (ROAS) analysis across every stage of every customer conversion. Our Attribution Playbook will show you how!

TOP OF FUNNEL

Initial conversions like newsletter sign ups, PDF downloads (like our Attribution Playbook), page views and form fills

BOTTOM OF FUNNEL

Quote requests, product demonstrations, test drives, and proposal acceptance

MID FUNNEL

Mid stage conversions like free trials, app downloads, event attendees, personal meetings and store visits

SALES

eCommerce orders, contracts closed, opportunities won, subscription plans activated

Shorten Your Prospects’ Path to Conversion: From organic search and social referrals, to ad clicks and broadcast advertising, hundreds of touchpoints capture how prospects develop a relationship with your brand.

Full customer journey mapping

Today’s customers have their own way of discovering and trusting brands. Using LeadsRx, clients have full transparency into the path of conversion for each and every customer.

Awareness

Measure ad impressions and broadcast campaigns to attribute what programs raise awareness of your brand. 

Nurture

Optimize long tail lead nurturing campaigns to determine what pieces of content and sales team outreach drive conversions.

All Touchpoints

Incorporate 100% of the touchpoints prospects interact with to evaluate which channels are contributing the best.

Conversion

Optimize multiple conversion points along your average customer journey to help marketing drive the highest return on ad spend.

KEY FEATURE:

TRACK YOUR PODCAST ADVERTISING

The podcast industry is an exploding segment and an important channel that should not be ignored. Through insights from our podcast attribution data, you can attribute coversions to podcast downloads, and podcast advertisements. 

That way you know how much credit to give your podcast ads on the customer’s path to conversion.

A Complete Attribution Solution: LeadsRx collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.

g

Cross-Channel

With cross-channel attribution from LeadsRx, there’s no more guesswork or complicated processes to assign credit to various touchpoints. Credit is automatically given to touchpoints that matter most making attribution an analytic science and not a specialized art.

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Full-Funnel

Using LeadsRx, you can include a variety of conversion types in your attribution modeling. From form completions and in-bound phone calls to completed orders and even sales stages from your CRM, conversion analysis across the sales funnel is now a reality.

Customer Journey Mapping

Understanding the paths your prospects take to become customers is critical to optimizing your marketing efforts. With LeadsRx, every touchpoint makes up a pattern of interactions on the way to conversion that can help you identify optimization opportunities.

KEY FEATURE:

UNIVERSAL CONVERSION TRACKING PIXEL™

Are you maximizing your return on ad spend? LeadsRx maps each step of a prospect’s journey to becoming a customer. From initial outreach through nurturing programs, and even all steps in the sales pipeline, LeadRx marketing attribution identifies each touchpoint using a Universal Conversion Tracking Pixel that automatically learns about your specific marketing programs.

Using LeadsRx, you’ll know exactly where every marketing dollar is going and how it pays off.

KEY FEATURE:

Broadcast and Digital in One SOLUTION

Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique LeadsRx “second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.

Radio and Podcasts

Track weblift and conversions using a flexible response window

Television and OTT

Track TV and streaming campaigns from cable, OTT and broadcast

PAY PER CLICK

Track all search and social channels with your existing UTM structure

DISPLAY

Track display impressions and clicks from the world’s largest display networks

KEY FEATURE:

real-time Touchpoint Performance

Real-time insights from attribution reports lets marketers adjust programs while they’re in-flight. No more waiting for month-end reporting, LeadsRx provides constant feedback on how each touchpoint is performing including Google Ad clicks, Facebook referrals, radio and television, and even direct mail.

Using LeadsRx, you’ll get the analytic insights you need to make immediate decisions about your marketing mix.

"Excellent tool for tracking the customer journey."

Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.

Information Services, 1001-5000 employees

"LeadsRx connects the dots between TV and online advertising"

The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.

Broadcast Media, 11-50 employees

"LeadRx Solves Offline Tracking Issues "

LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.

Consumer Services, 100-500 employees

 

"Great For Analyzing Your Traffic"

I like that I can see where my traffic is coming from in a very simplistic and straightforward way. The interface is clean and simple to understand. I can see which leads are new and, out of those leads, how many sales were actually generated. It’s also a great tool for understanding which of your landing pages are performing best and which ones you may need to tweak a bit. The fact that you can see your buyer reports and conversions by customer is a feature that has been extremely helpful. This tool helps you to spot return customers so that you can customize their visits more effectively.

"Lean solution for attribution tracking"

Great visibility into how people convert, which channels work and how – Info on how a channel assists conversions is amazing – LeadsRx is great if you have a relatively simple setup with clear conversion goals and a number of recognized online channels (e.g. LinkedIn, Fb Ads, Google ads etc) – It’s a plug-and-play thing you can launch overnight – Their interface is very clear, you can easily find all the info – You can define and rename the sources – You can also do granular tracking per channel – Very robust support that can always help on tech & other details.

"Great tech, and a great team"

The dashboard, the tracking, the ability to adjust attribution models, see returns, and plan for the future. Auto detecting sources is a fantastic feature, and the ease of adding and breaking out specific touchpoints was good.

Maximize return on ad spend Today

The best way to see if you’re ready for attribution is to schedule a 20-minute demonstration. Learn more about cross-channel, full-funnel attribution and receive materials for socializing attribution within your organization.