Marketing Attribution for Ecommerce & DTC

LeadsRx Attribution™ and LeadsRx Journey™ provide impartial data and insights that help you find the best path to purchase. Optimizing your most effective offers, messaging and channels will increase your return on ad spend (ROAS) and average order value.
Ecommerce Order

Addressing Challenges Unique to Ecomm & DTC

Direct-to-consumer (DTC) and ecommerce companies have a few unique problems when it comes to generating revenue:

• The first sale to a new customer is not always profitable once you consider customer acquisition (CAC) and manufacturing costs.
• These sunk costs reduce customer lifetime value (LTV). And if a customer buys only once, profitability may never be achievable.
• Cost of new customers can remain a problem if you don't have the data to make strategic campaign adjustments.

Now, imagine knowing what is – and what is not – working in marketing campaigns. Imagine spending the same amount of money for more revenue, achieving a better return on ad spend (ROAS) and elevating lifetime value. That’s the power of LeadsRx.

LeadsRx Attribution™ and LeadsRx Journey™

With LeadsRx Attribution™ with LeadsRx Journey™, you’ll level up your marketing performance.
LeadsRx Attribution™

LeadsRx is uniquely designed to solve the challenges facing ecommerce and direct-to-consumer businesses. With LeadsRx Attribution™ with LeadsRx Journey™, you can:

  • Use data to increase lead generation, order frequency, and average order value (AOV), identifying what offers and messaging are working best for your goals.
  • Use data to identify the most effective paths to purchase – from first touchpoint to effectiveness of your product or landing pages. What touchpoint or combination of touchpoints is working hardest for your bottom line?

Attribution and customer journey analytics give you the confidence to make informed, actionable adjustments to your marketing campaigns. See examples of how ecommerce marketers like you embraced the philosophy that  “People + Data = Better”:

Setup is Easy

You can implement LeadsRx Attribution in 4 weeks or less, while many competing tools take up to 4 months.
Attribution Overview Video

No retagging of current ads required. You simply install a uniqueLeadsRx Universal Pixel™ and begin monitoring first-party data.

Ecommerce platform

Easy Integration with Ecommerce Platforms

LeadsRx integrates with Adobe Commerce (formerly Magento), BigCommerce, Shopify, Shopify Plus and WooCommerce to offer the power of attribution to impartially track orders and conversions. The LeadsRx Universal Pixel™ is automatically added to a company’s respective store so no further setup is necessary. Orders begin tracking in LeadsRx immediately.

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