Impartial Analytics for
Marketing Performance Measurement
LeadsRx is a software platform used by enterprise marketers and agencies as the foundation of performance-based measurement. Impartial multi-touch attribution and customer journey analytics give brands the confidence to make better marketing decisions.
Guided by an ethos of impartiality, consumer privacy, and quality data, marketers that use LeadsRx increase return on ad spend, reduce customer acquisition costs, and grow lifetime value.
Our Products
LeadsRx Attribution™
Today’s eCommerce and B2B companies rely on multi-touch attribution (MTA) to evaluate campaigns across all channels, throughout the entire sales funnel, and without bias.
LeadsRx Journey™
Customer journey analytics (CJA) provides insight into individual consumer behavior while finding commonalities across audiences and cohorts.
About LeadsRx
LeadsRx is a leading software platform for marketing analytics that has helped more than 5,000 global and local brands and agencies increase marketing performance. All software products from LeadsRx leverage our Universal Pixel™, which captures anonymous, first-party data about your prospects and customers. Place the pixel directly on your website or use any tag manager. Once you do, the pixel immediately begins learning about marketing programs without the need to re-tag advertising.
Customer Satisfaction + Data to Back It Up
- 66.2% An industry-leading average NPS rating
- 8,400+ LeadsRx product users
Marketing analytics is new for many marketing organizations, and that's why a great Customer Success team is essential. At LeadsRx, we are proud of our NPS score, which is more than double the average for a SaaS B2B vendor.
Advertising Analysis Across All Mediums
Get objective feedback on how your ad mediums are performing across ALL channels to get an objective and impartial view of how programs work together.
-
DigitalGo beyond siloed attribution solutions using conversion pixels from Facebook, Google, and other ad platforms.DigitalLeadsRx uses a proprietary Universal Pixel™ that captures 100% of in-bound digital traffic to your website no matter where it comes from.
-
Broadcast
(TV and Radio)Take a multi-touch attribution approach to your traditional advertising mediums.Broadcast
(TV and Radio)The LeadsRx approach provides an off-the-shelf omni-channel solution for evaluating the performance of TV and radio advertising in conjunction with all other marketing channels.
-
Streaming
(Podcast and OTT)Compare the cost-effectiveness of streaming mediums with others.Streaming
(Podcast and OTT)Our cross-channel analytics provides data about how your OTT, CTV, and podcast campaigns are performing, individually and in conjunction with other channels, to drive customer engagement. Point solutions, like those for podcasts, cannot provide an impartial, holistic view.
-
Other ChannelsName the channel, we can measure it.Other ChannelsWe also use MTA to identify how ALL channels are contributing to customer journeys – digital paid and organic search, social, mobile, trade shows, direct mail, inbound calls, and more.
“MARKETING GOLD”
Attribution is marketing gold. LeadsRx is our secret weapon.
“SUPER HELPFUL”
Having that insight is super helpful to know – what do we need to keep doing more of and what do we need to get rid of.
“AN INVALUABLE TOOL”
It’s been an invaluable tool to us to make sure our ad spends are working.
“A PARTNER TO HELP”
We were looking for partners to help us show the value of audio. LeadsRx technology allows us to talk to our clients about multi-touch campaigns. We talk about touchpoints, the sales funnel and the customer journey.
“QUICK TURNAROUND”
The beauty is the quick turnaround of information, which allows us to make buys on a weekly fashion, so we get the inventory we want and can execute on buys and orders across the country.
Recognition
