IMPARTIAL MULTI-TOUCH ATTRIBUTION SOFTWARE
Maximize Return on Ad Spend, Capture the Customer Journey, Evaluate Marketing Performance
LeadsRx helps mid-to-large enterprises make informed decisions about the optimal mix of marketing programs while showing how marketing contributes to top-line revenue.
From Google and Facebook advertising to radio, television, podcasts, and more, LeadsRx covers more marketing touchpoints for a complete view of the customer journey.
Unrivaled in Marketing Attribution
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance.
LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
Digital
Track Google Ads, Facebook, and 100% of digital channels using the LeadsRx Universal Conversion Tracking Pixel™
offline
Incorporate offline events like tradeshows, in-person meetings, and in-store sales
BROADCAST
Attribute radio, TV, OTT, streaming, and podcasts nationally and in
local markets
PHONE AND SMS
Track both inbound and outbound phone calls as well as SMS campaigns
Mobile
Use in-app events to measure installs, conversions and touchpoints
API
Use the LeadsRx Open Attribution API to track custom events and for enterprise dashboards
Optimize Marketing for Greater Sales
Get accurate insights based on full funnel Return on Ad Spend (ROAS) analysis across every stage of every customer conversion.
Download the Attribution Playbook to learn how to get started.
TOP OF FUNNEL
Initial conversions like newsletter sign ups, PDF downloads and views of key pages
BOTTOM OF FUNNEL
Requests for sales contact, product demonstrations, test drives, and proposal acceptance
MID FUNNEL
Free trials, app downloads, event attendees, in-bound phone calls, personal meetings and store visits
SALES
Online eCommerce orders, closed and won opportunities, subscription plans activated and recharged
Capture Complete Customer Journey Maps
From organic search and social referrals, to ad clicks and broadcast advertising, the LeadsRx Universal Conversion Tracking Pixel captures touchpoints to learn how prospects develop a relationship with your brand.
customer journey mapping
Capture all phases of a prospect’s journey to becoming a customer with no limit on look-back windows or the touchpoints you include.
Awareness
Measure the impact of display ad, broadcast, OTT and podcast impressions to learn how consumers respond to branding elements.
Nurture
Optimize long tail lead nurturing campaigns to determine which pieces of content and outreach drive conversions.
All Touchpoints
Incorporate 100% of the touchpoints prospects interact with to evaluate which channels are contributing the best and which may be wasted ad spend.
Conversion
Optimize multiple conversion points along your average customer journey to help marketing drive the highest return on ad spend.
KEY FEATURE:
TRACK YOUR PODCAST ADVERTISING
The podcast industry is an exploding segment and an important channel that should not be ignored. Through insights from our podcast attribution data, you can attribute coversions to podcast downloads, and podcast advertisements.
That way you know how much credit to give your podcast ads on the customer’s path to conversion.
A Complete Attribution Solution: LeadsRx collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.
Cross-Channel
With cross-channel attribution from LeadsRx, there’s no more guesswork or complicated processes to assign credit to various touchpoints. Credit is automatically given to touchpoints that matter most making attribution an analytic science and not a specialized art.
Full-Funnel
Using LeadsRx, you can include a variety of conversion types in your attribution modeling. From form completions and in-bound phone calls to completed orders and even sales stages from your CRM, conversion analysis across the sales funnel is now a reality.
Customer Journey Mapping
Understanding the paths your prospects take to become customers is critical to optimizing your marketing efforts. With LeadsRx, every touchpoint makes up a pattern of interactions on the way to conversion that can help you identify optimization opportunities.
KEY FEATURE:
UNIVERSAL CONVERSION TRACKING PIXEL™
Are you maximizing your return on ad spend? LeadsRx maps each step of a prospect’s journey to becoming a customer. From initial outreach through nurturing programs, and even all steps in the sales pipeline, LeadRx marketing attribution identifies each touchpoint using a Universal Conversion Tracking Pixel that automatically learns about your specific marketing programs.
Using LeadsRx, you’ll know exactly where every marketing dollar is going and how it pays off.
KEY FEATURE:
Broadcast and Digital in One SOLUTION
Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique LeadsRx “second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.
Radio and Podcasts
Track weblift and conversions using a flexible response window
Television and OTT
Track TV and streaming campaigns from cable, OTT and broadcast
PAY PER CLICK
Track all search and social channels with your existing UTM structure
DISPLAY
Track display impressions and clicks from the world’s largest display networks
KEY FEATURE:
real-time Touchpoint Performance
Real-time insights from attribution reports lets marketers adjust programs while they’re in-flight. No more waiting for month-end reporting, LeadsRx provides constant feedback on how each touchpoint is performing including Google Ad clicks, Facebook referrals, radio and television, and even direct mail.
Using LeadsRx, you’ll get the analytic insights you need to make immediate decisions about your marketing mix.
Eliminate Wasted Ad Spend
The best way to see if you’re ready for attribution is to schedule a 20-minute demonstration. Learn more about cross-channel, full-funnel attribution and receive materials for socializing attribution within your organization.
