customer journey mapping
Capture all phases of a prospect’s journey to becoming a customer with no limit on look-back windows or the touchpoints you include.
Measure the impact of display ad, broadcast, OTT and podcast impressions to learn how consumers respond to branding elements.
Optimize long tail lead nurturing campaigns to determine which pieces of content and outreach drive conversions.
Incorporate 100% of the touchpoints prospects interact with to evaluate which channels are contributing the best and which may be wasted ad spend.
Optimize multiple conversion points along your average customer journey to help marketing drive the highest return on ad spend.
A Complete Attribution Solution: LeadsRx collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.
With cross-channel attribution from LeadsRx, there’s no more guesswork or complicated processes to assign credit to various touchpoints. Credit is automatically given to touchpoints that matter most making attribution an analytic science and not a specialized art.
Using LeadsRx, you can include a variety of conversion types in your attribution modeling. From form completions and in-bound phone calls to completed orders and even sales stages from your CRM, conversion analysis across the sales funnel is now a reality.
Customer Journey Mapping
Understanding the paths your prospects take to become customers is critical to optimizing your marketing efforts. With LeadsRx, every touchpoint makes up a pattern of interactions on the way to conversion that can help you identify optimization opportunities.
Broadcast and Digital in One SOLUTION
Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique LeadsRx “second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.
Radio and Podcasts
Track weblift and conversions using a flexible response window
Television and OTT
Track TV and streaming campaigns from cable, OTT and broadcast
PAY PER CLICK
Track all search and social channels with your existing UTM structure
Track display impressions and clicks from the world’s largest display networks
"Excellent tool for tracking the customer journey."
Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.
Information Services, 1001-5000 employees
"LeadsRx connects the dots between TV and online advertising"
The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.
Broadcast Media, 11-50 employees
"LeadRx Solves Offline Tracking Issues "
LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.
Consumer Services, 100-500 employees
"Great For Analyzing Your Traffic"
"Lean solution for attribution tracking"
"Great tech, and a great team"
The dashboard, the tracking, the ability to adjust attribution models, see returns, and plan for the future. Auto detecting sources is a fantastic feature, and the ease of adding and breaking out specific touchpoints was good.