IMPARTIAL Marketing Analytics

Expand your data-driven culture
with analytics, insights, and actions.


Updated July 6th 2021
Ecosystem Attribution

Learn More




Expand your data-driven culture
with analytics, insights, and actions.


Updated March 17th 2021
Ecosystem Attribution

Learn More


Marketing analytics.

It might seem like a “nice to have” capability, but today’s eCommerce and B2B companies rely regularly on analytics to make the best, informed decisions.

Privacy-First Attribution ANd Analytics

From multi-touch attribution and customer journey mapping to Return on Ad Spend (ROAS), and Customer Acquisition Costs (CAC) calculations, LeadsRx is helping mid-to-large enterprises use privacy-first analytics and identity resolution to develop a data-driven culture.

Without relying on cookies or other tactics that might seem invasive to today’s consumer, LeadsRx uses a proprietary, purpose-built identity graph to unify journeys across devices, browsers, and apps.

The result is clean, modern analytics with a “privacy-first” approach. See how we do it in this special report, “What’s Working in Modern Analytics?”.


Capture interactions with Google Ads, Facebook, and 100% of digital channels using the LeadsRx Universal Conversion Tracking Pixel™


Incorporate offline events like tradeshows, in-person meetings, and in-store sales


Include radio, TV, OTT, streaming, and podcasts in customer journeys and attribution


Track both inbound and outbound phone calls as well as SMS campaigns


Working with 3rd party integrations, capture app installs as well as in-app events


Use the LeadsRx Open Attribution API to track custom events and for enterprise dashboards

Instill a Data-Driven Culture Within Your Organization
Based on privacy-first, accurate insights, your marketing decisions take on new light across every stage of the customer journey using LeadsRx. Instill a regular practice of putting data at the center of all decisions and ensure team members have the insights they need to spark new ideas.

Download the Attribution Playbook to learn how to get started.


Initial conversions like newsletter sign ups, PDF downloads and views of key pages


Requests for sales contact, product demonstrations, test drives, and proposal acceptance


 Free trials, app downloads, event attendees, in-bound phone calls, personal meetings and store visits


Online eCommerce orders, closed and won opportunities, subscription plans activated and recharged

Capture Complete Customer Journey Maps
From organic search and social referrals, to ad clicks and broadcast advertising, the LeadsRx Universal Conversion Tracking Pixel captures touchpoints to learn how prospects develop a relationship with your brand.

customer journey mapping

Capture all phases of a prospect’s journey to becoming a customer with no limit on look-back windows or the touchpoints you include.


Measure the impact of display ad, broadcast, OTT and podcast impressions to learn how consumers respond to branding elements.


Optimize long tail lead nurturing campaigns to determine which pieces of content and outreach drive conversions.

All Touchpoints

Incorporate 100% of the touchpoints prospects interact with to evaluate which channels are contributing the best and which may be wasted ad spend.


Optimize multiple conversion points along your average customer journey to help marketing drive the highest return on ad spend.



The podcast industry is an exploding segment and an important channel that should not be ignored. Through insights from our podcast attribution data, you can attribute coversions to podcast downloads, and podcast advertisements.

That way you know how much credit to give your podcast ads on the customer’s path to conversion.

A Complete Attribution Solution: LeadsRx collects touchpoints across all channels, captures conversions throughout the entire funnel, and maps each individual customer journey to provide unrivaled and impartial attribution results.



With cross-channel attribution from LeadsRx, there’s no more guesswork or complicated processes to assign credit to various touchpoints. Credit is automatically given to touchpoints that matter most making attribution an analytic science and not a specialized art.



Using LeadsRx, you can include a variety of conversion types in your attribution modeling. From form completions and in-bound phone calls to completed orders and even sales stages from your CRM, conversion analysis across the sales funnel is now a reality.

Customer Journey Mapping

Understanding the paths your prospects take to become customers is critical to optimizing your marketing efforts. With LeadsRx, every touchpoint makes up a pattern of interactions on the way to conversion that can help you identify optimization opportunities.



Are you maximizing your return on ad spend? LeadsRx maps each step of a prospect’s journey to becoming a customer. From initial outreach through nurturing programs, and even all steps in the sales pipeline, LeadRx marketing attribution identifies each touchpoint using a Universal Conversion Tracking Pixel that automatically learns about your specific marketing programs.

Using LeadsRx, you’ll know exactly where every marketing dollar is going and how it pays off.


Broadcast and Digital in One SOLUTION

Attributing long-lead conversions to radio and television is based on a flexible yet powerful algorithm that uses response windows, impressions, and predictive analysis. Unique LeadsRx “second breath of broadcast” attribution uses custom decay curves to ensure full value is captured for this important channel.

Radio and Podcasts

Track weblift and conversions using a flexible response window

Television and OTT

Track TV and streaming campaigns from cable, OTT and broadcast


Track all search and social channels with your existing UTM structure


Track display impressions and clicks from the world’s largest display networks


real-time Touchpoint Performance

Real-time insights from attribution reports lets marketers adjust programs while they’re in-flight. No more waiting for month-end reporting, LeadsRx provides constant feedback on how each touchpoint is performing including Google Ad clicks, Facebook referrals, radio and television, and even direct mail.

Using LeadsRx, you’ll get the analytic insights you need to make immediate decisions about your marketing mix.

"Excellent tool for tracking the customer journey."

Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.

Information Services, 1001-5000 employees

"LeadsRx connects the dots between TV and online advertising"

The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.

Broadcast Media, 11-50 employees

"LeadRx Solves Offline Tracking Issues "

LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.

Consumer Services, 100-500 employees


"Great For Analyzing Your Traffic"

I like that I can see where my traffic is coming from in a very simplistic and straightforward way. The interface is clean and simple to understand. I can see which leads are new and, out of those leads, how many sales were actually generated. It’s also a great tool for understanding which of your landing pages are performing best and which ones you may need to tweak a bit. The fact that you can see your buyer reports and conversions by customer is a feature that has been extremely helpful. This tool helps you to spot return customers so that you can customize their visits more effectively.

"Lean solution for attribution tracking"

Great visibility into how people convert, which channels work and how – Info on how a channel assists conversions is amazing – LeadsRx is great if you have a relatively simple setup with clear conversion goals and a number of recognized online channels (e.g. LinkedIn, Fb Ads, Google ads etc) – It’s a plug-and-play thing you can launch overnight – Their interface is very clear, you can easily find all the info – You can define and rename the sources – You can also do granular tracking per channel – Very robust support that can always help on tech & other details.

"Great tech, and a great team"

The dashboard, the tracking, the ability to adjust attribution models, see returns, and plan for the future. Auto detecting sources is a fantastic feature, and the ease of adding and breaking out specific touchpoints was good.

Eliminate Wasted Ad Spend

The best way to see if you’re ready for attribution is to schedule a 20-minute demonstration. Learn more about cross-channel, full-funnel attribution and receive materials for socializing attribution within your organization.