LeadsRx Resources

Marketing success in today's digital landscape depends on a deep understanding of what works and what doesn't. Traditional decision-making based on assumptions or single-metric evaluations is no longer enough. A data-driven marketing team leverages insights from...

In today’s marketing landscape, businesses invest in both digital and traditional advertising to reach their audiences. From search engine ads and social media campaigns to TV commercials and in-store promotions, every touchpoint plays a role in influencing consumer...

Attribution plays a crucial role in understanding which marketing efforts drive conversions. First-touch attribution, one of the simplest models, assigns full credit to the first interaction a lead has with your brand. While this approach may seem straightforward, it...

As spring approaches, businesses are ramping up their marketing efforts, taking advantage of the season’s fresh energy, new products, and promotional opportunities. However, as marketing landscapes continue to evolve, one of the most critical tools for navigating the...

Marketing attribution is a crucial part of any data-driven strategy, allowing businesses to track which channels and campaigns contribute to conversions. However, the effectiveness of attribution depends on one key factor—data transparency. Without clear, accessible,...

Spring is a time of renewal, not just for nature but for businesses looking to capitalize on seasonal demand. Whether launching fresh promotions, unveiling new products, or engaging with a reenergized audience, marketing teams ramp up their efforts to capture consumer...

As Q2 approaches, marketers have a valuable opportunity to refine their strategies and build on the successes (or lessons) from Q1. One of the most effective ways to optimize your campaigns for the next quarter is by leveraging marketing attribution. Attribution tools...

March Madness is one of the most thrilling and unpredictable events in sports. Every year, top college basketball teams battle for the championship, with millions of fans and analysts scrutinizing every play. Coaches rely on in-depth statistics, player performance...

Marketing attribution is a powerful tool in today’s data-driven world, helping businesses understand which efforts truly drive success. However, for marketing teams to fully leverage attribution, leadership buy-in is essential. Here’s how to make a compelling case for...