#9 Partner at Automotive-Only Ad Agency Talks About the Value of Broadcast Advertising

Featured in this episode is Richard Brauns, Senior Partner at JKR Automotive Advertising & Marketing, one of the top automotive-only ad agencies helping 110 dealerships nationwide.

A longtime auto dealer and former client who bought the agency, Brauns discusses the impact the COVID-19 pandemic had on the automotive industry, why used car values skyrocketed in 2020, how little auto dealerships have changed over the years, and why broadcast continues to be the No. 1 driver of traffic to auto dealer websites and showrooms – up to 70% lift with good, strong campaigns.

If this episode helped open your eyes to the full potential of automotive advertising, check out our auto dealer marketing attribution solution for more information.