- Sep 04, 2020
#9 Partner at Automotive-Only Ad Agency Talks About the Value of Broadcast Advertising
Featured in this episode is Richard Brauns, Senior Partner at JKR Automotive Advertising & Marketing, one of the top automotive-only ad agencies helping 110 dealerships nationwide.
A longtime auto dealer and former client who bought the agency, Brauns discusses the impact the COVID-19 pandemic had on the automotive industry, why used car values skyrocketed in 2020, how little auto dealerships have changed over the years, and why broadcast continues to be the No. 1 driver of traffic to auto dealer websites and showrooms – up to 70% lift with good, strong campaigns.
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