Tracking All Roads to Auto Dealership Purchases
Wouldn’t it be great to know all the steps in your customer’s journey, and then be able to adjust your ad spend accordingly? Even better, what if you could determine how and where the would-be buyer did their online research and link that to the eventual buyer’s identifying information? That’s a true examination of which marketing programs are helping you sell vehicles.
With marketing attribution – specifically impartial multi-touch attribution – that customer journey is tracked. You can now map the path the consumer took to drive onto your lot, buy, and drive off your lot in a new ride.
The LeadsRx platform provides an impartial, cross-channel view of the entire customer journey to see where in the sales funnel people are acting, reacting, and converting. Reliable, unbiased data from all channels is used to determine the one measurement that matters – return on ad spend (ROAS).
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We track 100% of marketing
LeadsRx Dealer Attribution™ provides focused insights on user-level attribution, identifying the purchase paths of car shoppers across all channels and devices.
This enables you to sort and rank the influence of each channel’s contribution in the path to conversion.
Track your prospects
We build customer journeys
Normally, buyers are completely anonymous to you; their online journey is disconnected from their visit to your showroom, but with LeadsRx you have this customer journey and now you know what brings quality customers to your dealership.
We Track Customer Journeys
we Connect prospects to their touchpoints
Maybe your customer called the dealership, or was a prospect in your CRM, or started an online chat with a sales rep. Once the prospect converts, LeadsRx will track that conversion and connect it with that customer’s existing marketing journey.
We Ingest Vehicle Sale Data
we Connect sales to customer journeys
In the event that the buyer doesn’t self-identify in advance of the purchase, a post-sale email connects the customer’s journey from digital research to purchasing the vehicle.
These identification methods, in conjunction with our Universal Conversion Tracking Pixel, allow you to map complex customer journeys back to your vehicle sales.
Sell more cars
Optimize Your Campaigns
With attribution data, you can focus, improve, and optimize future ad spends. You’ll know which touchpoints have the most impact on a customer’s decision to buy.
When combining this information with actual revenue and cost data you can truly optimize for the most important metric: Return on Ad Spend.
Learn from the Largest Automotive Attribution Study… Ever.
Learn exacty how to optimize your broadcast advertisements for auto sales.
Link Sales to Advertising Efforts
There are four key marketing tactics that help drive effective automotive radio advertising. They are:
- Response rates are high every day of the week
- Adding incremental budget to your schedule can lead to exponential growth
- Car shopping is a daytime activity, correlating with advertising during prime drive times
- Campaigns with multiple ad lengths outperformed single ad length campaigns by more than 2 times.