David Christopher discusses his three stages of attribution growth – and how it impacted Tailwind’s ability to sign up and convert new customers. Here are the stages:
Stage One:
- Create a monster spreadsheet
- Tackle troubles with last-click and first-click
- Figure out how to track leads, signups, upgrades, and advocacy
- Battle lack of buy-in and internal adoption
Stage Two:
- Get channel owners to buy in to attribution data
- Upgrade to Weighted Multi Touch via LeadsRx Attribution
- See better data that’s more realistic – and accurate
- Team embraces action items and attribution insights
Stage Three:
- Learn how to use content attribution to correlate to upgrades
- Learn how to rewire the whole marketing engine
- Use branded ads and attribution
- Dial in customer lifetime value (LTV)
- Achieve democratization of data
In addition, we uncover how Tailwind helps you get the most out of your Pinterest advertising campaigns.