Broadcast Lifts Roofing Client’s Bottom Line
A Better Way to Track Customer Journeys
A radio broadcast company knew its ads for a prominent client – a roofing company – were helping drive traffic to the company’s website. It added 2 stations for free to prove it.
“Companies that stayed the course and remained consistent with advertising, or increased exposure as in the case of the roofing company, saw their brands perceived as stable – and website traffic followed suit.” Insights from the Pandemic’s Early Days
- 307% Website traffic increase
- 28% Broadcast lift of total traffic
- Radio listenership maintained
- Morning ads not as effective for the cost
Learn how attribution proved radio’s worth.