- Nov 23, 2020
Ryan Hansen of LumenAd unpacks how the ad tech industry really works – and explains why advertising has failed to live up to the promises of digital.
Learn how having a common language, and data schema, helps “normalize” all of your advertising data. Having this data takes you beyond just tracking top-of-funnel metrics – and instead focused on actionable insights to drive more bottom-of-funnel conversions.
If you are running a modern and robust marketing campaign, you are generating a ton of data. Without a common language, and a centralized place to analyze it, insights will be siloed and incomplete.
If you are interested to learn how LumenAd or LeadsRx can help you with your advertising and attribution solution, schedule a personalized demonstration.