In an era where data-driven decisions are paramount to a brand’s success, understanding the nuances of effective marketing is crucial. Michael Kaminsky of Recast dives deep into this subject, illuminating the pathways for brands to amplify their growth. In this episode of The Attribution Marketing Podcast, Kaminsky delves into the concept of Marketing Mix Modeling (MMM), a technique that dissects the influence of various marketing inputs on sales or market share. This approach, when executed correctly, can provide brands with a clear roadmap to optimize their marketing investments and achieve unparalleled growth. Join us as we explore Kaminsky’s insights on leveraging MMM to its full potential.