#43 Tracking Mobile App Advertising and In-App Events

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”

In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

Host Lucas Sommer breaks down how, by using LeadsRx Journey, app developers can properly value all mediums, including TV, podcasting, OTT, radio, digital ads, and more to accurately understand paths-to-purchase previously hidden by last digital touch analysis.