#39 The Importance of Personalization in Performance Marketing with Selle Evans

This episode features Selle Evans, founder of Masterly Business Solutions, who talks about how a career in accounting morphed into a passion for wanting to increase business efficiency.

She speaks about automation, but not “over automating” and keeping a human touch when it comes to client-facing work and delivering on business goals.

Listen in and hear how Selle and her agency use analytics to measure marketing campaign performance, the importance of data, and more.