#22 The Evolution of Attribution for Radio with Radio Active Media

Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio attribution has evolved to compete against digital advertising products – by utilizing attribution.

Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel – this requires multi-touch attribution, the next evolution of radio.

Learn from Jeff and Anne Marie as they explain how vanity numbers and text messages aren’t telling the whole story – radio builds relationships, is a much more intimate channel and now with attribution, its effectiveness can be properly attributed.