This special report between LeadsRx and Demand Gen examines what is working in modern marketing analytics, including new metrics and predictive tools and datasets for marketers to ensure accurate lead investment through attribution.

This report features insights from AJ Brown, Co-Founder and CEO of LeadsRx, as he explores the 3 things every marketer needs to know about analytics, including:

• Using predictive analytics to improve adaptability
• Reinforcing internal analytics through third-party solutions
• Looking ahead at the future of modern analytics

AJ also points out that:

• Multi-touch attribution is the new normal
• Capturing the path to purchase is harder
• Marketers will be paid more