In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.
In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).
This new LeadsRx capability is available now to provide support for national television spot logs that take into consideration the complexities of national advertising. The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.
Check out the video, and read the full press release for additional details.