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LeadsRx Attribution™

Measure across ALL Channels

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

Ecommerce

Find the best path to purchase with customer journey analytics

Media

Measure and optimize ad performance across all channels

Managed Service

See why "People + Data = Better" with full-service support

Agencies

Get big results for your clients with dedicated analytics

Enterprise

Grow your brand and improve performance with data and insights

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

Blog

Relevant posts on marketing analytics and related topics

Podcasts

Audio interviews and features

Case Studies

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Videos

Educational content on marketing analytics topics

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Docs with tips for increasing marketing performance

Terminology

Common marketing terms

Jun 11, 2021

Helping Marketers Understand ID Graphing and Third-party Cookie Deprecation

This video breaks down everything you need to know about what’s coming in 2022 with third-party cookie deprecation in an effort to protect consumer privacy and customer data.

This video is “identity 101,” covering all things ID graphing, ID solutions, and the differences in vendor offerings looking to solve for marketers’ concerns. Our expert, longtime marketer and agency head Lucas Sommer, addresses ways to not only be able to identify customer journeys to better market, but also how to provide a great experience for existing and potential customers.

In addition, see our list of 26 ID solution vendors, which is also available in a downloadable infographic form. Learn more about third-party cookie deprecation and how to have a winning performance marketing strategy going forward

Download Our Attribution Playbook

for Agencies and Enterprise Marketers.