When ZQuiet introduced its break-through anti-snoring mouthpiece a dozen years ago, marketing was simple, with TV advertorials directing sleep-deprived consumers to an 800 number to buy the product. More recently, through a partnership with direct-response audio agency Hybrid Media Services, the company was able to use data and insights from LeadsRx impartial multi-touch attribution to identify which broadcast radio stations, dayparts, and spots were working to optimize its ad spend.

The Details:

Company: ZQuiet
Agency: Hybrid Media Services
Channels: Broadcast Radio
KPI: Increased ROAS

“We’re trying to see where the most eyeballs are, and by working with LeadsRx, we are able to do so. Literally we can know instantaneously if a campaign is working.”