Company Name: (Withheld)
Channels: Criteo, Display, Remarketing, Video, Look-a-like, Facebook, Google Ads, SEO, Email and Referrals
KPI: Increased ROAS and Revenue
The numbers don’t lie. By employing attribution models and acting on the insights, the company was able to increase ROAS 5.5% and revenue by 28%. Attribution data proved the company can profitably scale – learn how you can too!