B2B Tech Company Ups Revenue

Trusting the Impartial Attribution Data

VOIP platform company needed help determining exactly how new customers were finding them and what their path-to-purchase looked like.

“Certain ad creatives performed significantly better than others; so the agency curtailed spend on low-performing ads and reallocated spend to higher-performing ads.” Turning Insights into Action
  • 58% MOM ROAS improvement
  • 27% MOM revenue increase
  • Measuring cross-channel marketing
  • Early-week radio ads performed better

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Case Study

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