Compay Name: (Withheld)
Channels: Radio, Social, Google Ads, SEO, Direct and Referrals
KPI: Increased ROAS and Revenue Growth
The numbers don’t lie. By employing attribution models and acting on the insights, the company was able to discover how to improve ROAS by 58.6%; while increasing revenue by 27%. Learn how attribution can expose the true value of any marketing channel – and help marketers optimize for the most important KPI: ROAS.