Case Study: VOIP technology services for businesses

 

A company providing a low-cost Voice over Internet Protocol platform has a simple business plan – give people the ability to use land lines, mobile devices, and softphones
to conduct business on existing or new phone numbers, including conferencing, texting, call management, and more through a web-based administration tool. While it perfects keeping its customers connected in as simple a way as possible, the company needed help
determining exactly how new customers were nding them and what that journey looked like on their path to buying its unique services.

The Details:

Compay Name: (Withheld)
Budget: $64,000/Month
Channels: Radio, Social, Google Ads, SEO, Direct and Referrals 
KPI: Increased ROAS and Revenue Growth 

The numbers don’t lie. By employing attribution models and acting on the insights, the company was able to discover how to improve ROAS by 58.6%; while increasing revenue by 27%. Learn how attribution can expose the true value of any marketing channel – and help marketers optimize for the most important KPI: ROAS.