Use the LeadsRx Open Attribution API to track custom events and for enterprise dashboards
Incorporate offline events like tradeshows, in-person meetings, and in-store sales
Track Google Ads, Facebook, and 100% of digital channels using the LeadsRx Universal Conversion Tracking Pixel™
Attribute radio, TV, OTT, streaming, and podcasts nationally and in
Use in-app events to measure installs, conversions and touchpoints
PHONE AND SMS
Track both inbound and outbound phone calls as well as SMS campaigns
Install the Universal Conversion Tracking Pixel
One Pixel… For Everything
The LeadsRx Universal Conversion Tracking Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.
Immediate Real-Time Tracking
The LeadsRx Pixel begins learning about your marketing programs the very second it’s installed. Sit back and relax. It’s working.
Set Up Conversions
Business Outcomes Captured
Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure and attribute. Set these up in the LeadsRx system using a variety of pre-built methods or use our API.
Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they’re found by the LeadsRx Universal Pixel.
Easy to Understand Dashboard
Take a look at your LeadsRx dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and the touchpoint performance report gives feedback on individual touchpoints.
Collect and Organize Data
During this time LeadsRx automatically ingests all of your marketing touchpoints and conversion events. New touchpoints and mid funnel conversion points may be established as our algorithmic attribution model learns about your marketing campaigns.
Optimization begins Week 3
Optimize Ad Spend
After a few weeks you should have more than enough data collected to make reasonable decisions about your advertising mix. Take a look at the Return on Ad Spend report in LeadsRx to see wasted ad spend and programs that need more budget.