How LeadsRx Attribution Works
The best attribution software for any size enterprise
How It Works
It might seem hard to believe you can be up and running with an attribution system in just a few days, but that's the reality with LeadsRx. Our system was specifcially designed to be quick and easy to onboard, and the LeadsRx Support Team is always here for questions.
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Day 1
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Install the Universal Pixel
One Pixel... For Everything
The LeadsRx Universal Conversion Tracking Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.
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Start Tracking
Immediate Real-Time Tracking
The LeadsRx Pixel begins learning about your marketing programs the very second it's installed. Sit back and relax. It's working.
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Set Up Conversions
Business Outcomes Captured
Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure and attribute. Set these up in the LeadsRx system using a variety of pre-built methods or use our API.dadf
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Day 2
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Assign Groupings
Summarized Groupings
Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they're found by the LeadsRx Universal Pixel.
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Day 3
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Review Results
Easy to Understand Dashboard
Take a look at your LeadsRx dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and the touchpoint performance report gives feedback on individual touchpoints.
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Weeks 3-6
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Optimize Ad Spend
In-Depth Reporting
After a few weeks you should have more than enough data collected to make reasonable decisions about your advertising mix. Take a look at the Return on Ad Spend report in LeadsRx to see wasted ad spend and programs that need more budget.