LeadsRx Universal Pixel
- One pixel feeds both LeadsRx Attribution and Customer Journey Analytics
- One pixel picks up 100% of your marketing programs and conversions
- No more arbitrating between competing ad platforms
- Implementation through any tag manager or add directly to your website
- Optional branding allows first-party server-based data capture
Implementation: Day One
Install the Universal Pixel
One Pixel… For Everything
The LeadsRx Universal Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.
Immediate Real-Time Tracking
The LeadsRx pixel begins learning about your marketing programs the very second it’s installed. There’s no need to re-tag advertisments; LeadsRx works with existing tags.
Set Up Conversions
Business Outcomes Captured
Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure. Set these up in the LeadsRx system using a variety of pre-built methods or use our API.
Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they are found by the LeadsRx Universal Pixel.
Review the LeadsRx Dashboard
Take a look at your LeadsRx dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and customer journeys show the precise path to purchase for each conversion.
Collect, Organize, and Fine-Tune
Each day, LeadsRx automatically reviews ALL of your marketing touchpoints to determine probabilities and other metrics. Updates are made to our algorithmic attribution model.
Optimization begins Week 3
Improve Marketing Effectiveness
After a few weeks you should have more than enough data collected to make reasonable decisions about your advertising mix. Take a look at the Return on Ad Spend report in LeadsRx to see wasted ad spend and programs that need more budget. Review customer journey maps to understand how consumers become customers. Make changes to budget and content.