LeadsRx Marketing Attribution
It might seem hard to believe you can be up and running with an attribution system in just a few days, but that’s the reality with LeadsRx. Our system was specifcially designed to be quick and easy to onboard, and the LeadsRx Support Team is always here for questions.
Impartial marketing attribution technology for Enterprise marketers
One pixel picks up 100% of your marketing programs and conversions. Implementation takes place in less than ten business days, and ad optimization can begin within your first month.
API
Use the LeadsRx Open Attribution API to track custom events and for enterprise dashboards
offline
Incorporate offline events like tradeshows, in-person meetings, and in-store sales
Digital
Track Google Ads, Facebook, and 100% of digital channels using the LeadsRx Universal Conversion Tracking Pixel™
Radio
Attribute radio, TV, OTT, streaming, and podcasts nationally and in
local markets
Television
Use in-app events to measure installs, conversions and touchpoints
PHONE AND SMS
Track both inbound and outbound phone calls as well as SMS campaigns
Day One
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Install the Universal Conversion Tracking Pixel
One Pixel… For Everything
The LeadsRx Universal Conversion Tracking Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.
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Start Tracking
Immediate Real-Time Tracking
The LeadsRx Pixel begins learning about your marketing programs the very second it’s installed. Sit back and relax. It’s working.
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Set Up Conversions
Business Outcomes Captured
Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure and attribute. Set these up in the LeadsRx system using a variety of pre-built methods or use our API.
Day Two
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Assign Groupings
Summarized Groupings
Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they’re found by the LeadsRx Universal Pixel.
Day Three
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Review Results
Easy to Understand Dashboard
Take a look at your LeadsRx dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and the touchpoint performance report gives feedback on individual touchpoints.
Weeks 2-3
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Review Results
Collect and Organize Data
During this time LeadsRx automatically ingests all of your marketing touchpoints and conversion events. New touchpoints and mid funnel conversion points may be established as our algorithmic attribution model learns about your marketing campaigns.
Optimization begins Week 3
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Optimize Ad Spend
Maximize ROAS
After a few weeks you should have more than enough data collected to make reasonable decisions about your advertising mix. Take a look at the Return on Ad Spend report in LeadsRx to see wasted ad spend and programs that need more budget.
USING PERSONAS TO BUILD OUT AN IDENTITY GRAPH
With more than 1.5 billion personas collected over many years, LeadsRx has built its own identity graph that is crucial to identifying paths to purchase. It’s our Universal Conversion Tracking Pixel™ working hard on your behalf.
We can stitch together those different personas, tying them to their path to purchase, and provide real-time, persistent, reliable data to determine their journey to conversion (in this case, reaching the mountain top). The individual is not important. Their journey is.
That’s multi-touch attribution. It’s cross-device. It’s measurement down to a path-to-purchase level. It’s what MarTech is all about. We don’t need a device ID. We don’t need a third-party browser cookie. We don’t need a new or separate Universal ID.
Ask your current attribution vendor if ID graphing technology is built in or if they expect you to source an additional solution.
Rapid Deployment Attribution
Get up and running quickly with our impartial multi-touch attribution software.
