LeadsRx Technology

It might seem hard to believe you can be up and running with an entire analytics platform in just a few weeks, but that’s the reality with LeadsRx. Our system was specifically designed to be quick and easy to onboard, with the LeadsRx Customer Care team guiding your steps to success.

LeadsRx Universal Pixel

  • One pixel feeds both LeadsRx Attribution and Customer Journey Analytics
  • One pixel picks up 100% of your marketing programs and conversions
  • No more arbitrating between competing ad platforms
  • Implementation through any tag manager or add directly to your website
  • Optional branding allows first-party server-based data capture

Capture Both Online and Offline Touchpoints With a Single Pixel

The powerful Universal Pixel captures both deterministic behavior for marketing programs such as digital advertising and organic referrals, as well as probabilistic behavior for traditional mediums. A companion API brings in data from custom events like brick-and-mortar retail, and call centers. And, sister pixels are available for impression tracking, podcast advertising, OTT, and more.

Compare pricing plans to see how to get started with the LeadsRx Universal Pixel today.




Use the LeadsRx Open API to track custom events and for enterprise dashboards


Incorporate offline events like tradeshows, in-person meetings, and in-store sales


Capture Google Ads, Facebook, and 100% of digital channels

TV & Radio

Include broadcast and satellite radio and television, both nationally and in
local markets

Podcast and OTT

Place the pixel within these systems to capture streams and downloads

Mobile Events

Capture downloads, installs, and in-app events working with approved LeadsRx partners

Implementation: Day One


Install the Universal Pixel

One Pixel… For Everything

The LeadsRx Universal Pixel is all you need to track 100% of in-bound marketing programs and all conversion points. Install the pixel on every page of your website directly or through any tag manager.


Start Tracking

Immediate Real-Time Tracking

The LeadsRx pixel begins learning about your marketing programs the very second it’s installed. There’s no need to re-tag advertisments; LeadsRx works with existing tags.


Set Up Conversions

Business Outcomes Captured

Conversion events include form completions, sales, in-bound phone calls, and any outcome you want to measure. Set these up in the LeadsRx system using a variety of pre-built methods or use our API.

Day Two


Create Groupings

Create Groupings

Groupings allow you to categorize marketing touchpoints into channels, programs, or other logical collections. Decide what groupings you want to use and assign touchpoints to these as they are found by the LeadsRx Universal Pixel.

Day Three


Review Results

Review the LeadsRx Dashboard

Take a look at your LeadsRx dashboard to see conversions being captured. The attribution segmentation report shows which touchpoints contribute to conversions, and customer journeys show the precise path to purchase for each conversion.

Weeks 2-3


Review Results

Collect, Organize, and Fine-Tune

Each day, LeadsRx automatically reviews ALL of your marketing touchpoints to determine probabilities and other metrics. Updates are made to our algorithmic attribution model.

Optimization begins Week 3


Optimize Marketing

Improve Marketing Effectiveness

After a few weeks you should have more than enough data collected to make reasonable decisions about your advertising mix. Take a look at the Return on Ad Spend report in LeadsRx to see wasted ad spend and programs that need more budget. Review customer journey maps to understand how consumers become customers. Make changes to budget and content.

Learn More with a Personalized Demonstration

See How the LeadsRx Universal Pixel Delivers Robust, First-Party Data Capture for Multi-Touch Attribution and Customer Journey Analytics