Updated April 28, 2018
LeadsRx has reviewed the General Data Protection Regulation (GDPR) and at this time is in full compliance as a "Processor". This means we are prepared to handle requests for data portability and data deletion at the request of our clients. The only identifying information LeadsRx natively collects is an IP address, which is stored in our cloud-based database, and we are depositing a cookie containing a unique value for each visitor to our clients' websites. Since this information is considered as personally identifiable data by the GDPR, LeadsRx is requiring our clients to notify web visitors that such information is being collected and used. This requirement will become enforced beginning May 15, 2018. Other data can also be stored in the LeadsRx database, but this is completely under the control of our clients, also known as "Controllers". If clients wish to collect and store this information, we recommend they notify web visitors of this as well in order to be in compliance with GDPR.
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We would be happy to walk you through the basic capabilities of the LeadsRx attribution platform. In addition, we'll share a few best practices, and provide a complete game plan for taking first steps with attribution when you're ready.