WHAT YOU CAN DO WITH FULL-FUNNEL REPORTING
- Track prospects through the conversion process tailored to meet your organization’s needs. For example, those moving through the buying journey can be tracked and identified as they provide contact data. They can also be identified as more robust prospects if they register for and sign up for webinars. Are there characteristics of prospects that marketers can see at the early stages that tend to lead to a sale?
- Your organization can also create specific models that are meaningful for your product or service. One such model can include the attraction phase that features blogs, bringing someone to view the entirety of your website, or encouraging a prospect to register for a free trial. Another model might include the first two phases but end with a registered download of an eBook or white paper. Your model can provide data that informs you about which prospects are beginning to separate themselves; those who are moving toward a purchase and those who are content with where they currently are in the funnel.
- The beauty of developing an effective full-funnel model is the ability it has to measure performance and effectiveness over time and to refine it if necessary. That refinement should include better understanding the data that informs you of the likelihood your prospects will buy as they move through the funnel.
With LeadsRx, your organization can leverage highly refined tools designed to track your prospects as they move through your sales funnel and gain insight and visibility with a single click. At the end of the day, it must all be about driving revenue. If your funnel is not helping you drive revenue, it’s time to review your entire funnel approach.