"Excellent tool for tracking marketing attribution."
Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.
Information Services, 1001-5000 employees
"LeadsRx marketing attribution connects the dots between TV and online advertising"
The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.
Broadcast Media, 11-50 employees
"LeadRx Solves Offline Marketing Attribution Tracking Issues "
LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.
Consumer Services, 100-500 employees
Radio and Television Attribution
Linear TV or broadcast/sattelite radio advertising can be included in multi-touch attribution models right along side other channels. See reports for web lift and conversion contribution. Evaluate A/B creative tests. Compare programming formats, dayparts, days of week, and more.
LeadsRx marketing attribution capabilities for radio and television are some of the most advanced in the industry. With thousands of advertisers using LeadsRx to make optimizations on media buys and ad creatives, you can rest assured our approach will work for you too.
- Flexible attribution window allows you to change the period of attribution credit from seconds to hours at the individual spot level
- Geofence visitors for local advertising; burst national spots into Nielsen DMA automatically
- Apply channel filters to remove or include the impact of other marketing programs
- Monitor decay curves to see how website traffic changes over all aggregated spots
- Arbitrate station overlap with split credit or by using decay curves, impressions, or both