B2B Multi-Touch Attribution

Courageous enterprise brands use LeadsRx for attribution modeling across long and complicated customer journeys. 

Optimize your current budget

Increase top of the funnel leads for no extra investment. Monitor how various advertising and channels influence prospects to enter the pipeline. Change budget allocation to reflect what’s working best. Eliminate wasted ad spend.


Understand the customer journey

Know the path prospects take prior to conversion and along conversion points. Review participation in inbound and outbound marketing programs, track conversions throughout the sales funnel, and document which marketing content is influencing conversions.


Integrate through your TechStack

LeadsRx is easy to connect to many enterprise software platforms. From Salesforce to Hubspot, Marketo, and everything in between, LeadsRx fits within a complete technology stack to make sure marketing analytics are not an isolated silo.                                

Learn more about attribution

for B2B companies

Marketing attribution provides key insights for B2B companies to help highlight ways to optimize spend across marketing channels. LeadsRx shows exactly which marketing programs are resulting in conversions by tracking all marketing touchpoints across all channels, both online and offline.

  • Perform attribution across both online and offline channels, including podcasts and Facebook impressions.
  • Integrated with Salesforce, Hubspot, Marketo, Shopify, Magento, BigCommerce, Digital River, and more
  • See Return on Ad Spend by marketing channel
  • Receive full conversion attribution across all pipeline stages
  • Connect attribution insights to business reporting dashboards, such as Tableau, Domo, or a customized solution, through the LeadsRx Open Attribution API

What Our Enterprise Clients Say:

"Excellent tool for tracking the customer journey."

Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.

Information Services, 1001-5000 employees

"LeadsRx connects the dots between TV and online advertising"

The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.

Broadcast Media, 11-50 employees

"LeadRx Solves Offline Tracking Issues "

LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.

Consumer Services, 100-500 employees


Attribution at Scale

Experience how the LeadsRx multi-touch attribution solution works for enterprise level clients around the world.