See Your Attribution Path

LeadsRx is a wayfinder for enterprise attribution

LeadsRx is a wayfinder for enterprise attribution

Get more leads for sales! Understand the customer journey! Allocate ad spend!We know the fire drill

Enterprise marketers are constantly challenged to know which of their promotional efforts are performing the best. With nothing much more than click-through counts to go on, you might be wondering how to link this to pipeline deals or even closed deals. You need insights about which marketing programs are the most effective at getting a solid Return on Investment while also understanding the best way to allocate spend across various channels and ad mediums.

Generate sales leads

Let's get tactical: applying attribution to your enterprise

Enterprise attribution is an ongoing process of monitoring all aspects of inbound and outbound marketing programs. Having a constant mentality of creating new business is what conversion marketing is all about, and LeadsRx is at the center.

GoalGet more leads with current resources

Increase top of the funnel leads for no extra investment.

MethodReallocate existing ad spend

Monitor how various advertising and channels influence prospects to enter the pipeline. Change budget allocation to reflect what's working best. Eliminate wasted ad spend.

  • Set up LeadsRx to automatically collect advertising cost data
  • Collect behavior data for conversions over 6-8 weeks
  • Use a multi-touch attribution model to identify most influential programs
  • Review Cost of Acquisition analysis to identify programs producing the lowest-cost leads
  • Reallocate existing ad spend to better performing programs

GoalUnderstand the customer journey

Know the path prospects take prior to conversion and along conversion points.

MethodMap the customer journey

Review participation in inbound and outbound marketing programs, track conversions throughout the sales funnel, and document which marketing content is influencing conversions.

  • Define all conversion points such as form completions and content viewing
  • Collect tracking data from prospects for all touchpoints and conversions
  • Review customer journey maps to see specific examples of successful conversion paths
  • Review aggregated journey data for common touchpoint combinations

LeadsRx works with your enterprise software platforms

LeadsRx is easy to install with many enterprise software platforms. From Customer Relationship Management to landing page systems, marketing automation, and call forwarding, LeadsRx fits within a complete technology stack to make sure marketing analytics are not an isolated silo.

Sign up for a quick demo, and we'll show you how it works.

Product Overview
eCommerce attribution

Optimize Your Spend Across All Channels

Marketing attribution provides key insights for both B2B and B2C companies to help highlight ways to optimize spend across marketing channels. LeadsRx shows exactly which marketing programs are resulting in conversions by tracking all marketing touchpoints across all channel, both online and offline. With integrated cost calculations, Return on Advertising Spend analysis, and demographic segmentation, LeadsRx gives marketers precise insights into the best way to allocate marketing spend.

  • Perform attribution across both online and offline channels
  • Let the system automatically discover marketing touchpoints you have running
  • See Return on Ad Spend by marketing channel
  • Find quick, summary-level answers
  • Get full conversion attribution using a variety of attribution modeling techniques
  • Perform demographic segmentations and customer journey analysis

Schedule a custom demonstration

Interested to see how LeadsRx will help your marketing efforts? Sign up for a complimentary demonstration, and we'll walk you through the basics of our product. From digital attribution to radio and television, LeadsRx has a robust set of capabilities that will help any enterprise improve their ad spend return.

Get a demo

Start now for free

At LeadsRx, we believe every marketer should have access to attribution as a standard tool. That's why we have a free version of our product that you can use immediately to see how things like organic search, direct visits, and even referred visits all contribute to online sales. Sign up today and get started immediately.

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