Customer Journey Analytics

See the path to purchase and the ways consumers develop trusting relationships with your brand.

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Uphold Consumer Privacy

  • Capture first-party, anonymous data about visitors to your website
  • Uphold compliancy with GDPR, CCPA, and your own ethics
  • Build your own “walled garden” of first-party data with nothing ever shared across domains
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See Paths to Purchase

  • View individual paths to purchase to understand how consumers interact with marketing and content
  • Monitor costs and revenue at the individual customer level
  • Unify journeys across browsers, apps, and devices with built-in identity resolution

OPTIMIZE JOURNEYS FOR CONVERSION

  • Review aggregated metrics for average conversion times by conversion type
  • See marketing programs that commonly work well together to drive conversions
  • Discover “power programs” consumer favor for faster conversion

Your Own Private Walled Garden

As consumers demand greater control over their private data, it’s more important than ever to take every possible measure to protect and defend individuals’ rights. That’s why LeadsRx has never sold, bartered, or exchanged data in any manner. And we never will.

Using our Universal Pixel™, you have the ability to capture consumer data using first-party, server-based control, without relying on third-party cookies. Our purpose-built identity graph safely stores information you share in your own virtual “walled garden”. Data won’t be shared across domains.

Customer journey analytics give you deep insight into individual consumer behavior while finding commonalities across consumers. The end result is a keen ability to orchestrate better journeys that meet customer expectations while efficiently and effectively driving conversions.

  • Use the LeadsRx Universal Pixel to capture 100% of in-bound traffic to your website
  • Anonymize IP addresses at the point they are captured
  • Capture information about geo-location, browser and app data, as well as basic device specifications
  • Store first-party data within an identity graph for use within your own domain

"Excellent tool for tracking the customer journey."

Data is reliable. Clear cut information about customer journey. Easy to use without any difficult setup process. Customer support is super helpful and fast responsive.

Information Services, 1001-5000 employees

"LeadsRx connects the dots between TV and online advertising"

The team at LeadsRx is top-notch and support is key. The integration tools and API access allows us to fully integrate with our own platform. We send data and retrieve attributed results. These results can be fine-tuned and adjusted by various attribution models. The simplicity of the front-end and sophistication of the back-end make the product great. The LeadsRx pixel captures consumer activity with millions of TV Spots allowing us to measure the effectiveness of our TV Campaigns.

Broadcast Media, 11-50 employees

"LeadRx Solves Offline Tracking Issues "

LeadsRx helps provide proper attribution models that accurately weight our on and offline media presence for more accurate attribution and a better understanding of our consumer’s journey through our site.

Consumer Services, 100-500 employees

 

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See How LeadsRx Software and Services Will Help Your Marketing Team Improve Customer Acquisition Strategies